Suzuki Remix Campaign Pitch
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The document outlines a marketing campaign for a new electric sport bike made by Suzuki. It includes details about the partners at the advertising agency Pulse, the target market of younger urban creatives, and a big idea for a promotion involving street artists traveling from California to New York. The promotion would help position the bike as fitting individuality through a documentary of the artist journey.
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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[To download this presentation, visit:
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Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Suzuki Remix Campaign Pitch
- 1. JEFF K. JESSE HG. ERIC N.
- 2. The Partners Jeff Kennie Creative Director/Art Director Jesse Hornstein-Goldberg Copywriter/Account Manager Eric Neal Intern
- 3. The Partners Jeff Kennie Creative Director/Art Director Jesse Hornstein-Goldberg Copywriter/Account Manager Eric Neal Art Director/Media Planner
- 4. How we’re different An advertising agency is only as strong as the ideas that come out of it. Pulse breathes life into new campaigns. We bring the strengths out of a product through new and exciting mediums. Our projects gain momentum as they move ever forward.
- 5. Commission Standard We believe firmly in our campaigns at Pulse, we know they will bring home the cheddar. We only charge if certain measurements are hit through the campaign. 20% turnover from “introduction to motorcycles” market to our product: approximately 20,000. An average of 6,000 people at the 4 events. $5,000,000.00 in sales.
- 8. Product Overview Fully electric sport bike Retro-tech styling Top speed 100mph+ 300 miles per charge First hub-less rim bike available from manufacturer Fully customizable fairings and decals
- 9. SWOT Analysis Strengths Environmentally friendly Younger markets gravitate towards sport bikes for their first buy Loud engines can be seen as “too much bike” for beginners Suzuki known for performance Weaknesses Less powerful than gas powered Eco-friendly bike diminishes “rebellion”
- 10. SWOT Analysis Opportunities Current electric bikes haven’t had much promotional success Stepping away from the green selling point Non-traditional riders have not been targeted Threats Possibility of being grouped with scooters (a toy)
- 11. Positioning Map
- 12. Key Competitors Brammo Current leader in distance and speed for electric bikes Only manufacture electric bikes Bikes and batteries made from 100% recycled materials Pricing starts at 9,995 Zero Recently entered into the scene (2007) Less mileage per charge, much quicker recharge Lots of media coverage Pricing starts at 9,995
- 13. Target Market Bill Daniels 24-32 years old $40,000-60,000 Urban
- 14. Target Market Artistic and not a suit. Free-spirited Social and outdoorsy Against the mainstream, believes in uniqueness
- 15. Market The Suzuki Remix campaign will start in California. Seasonally advantageous. Trendsetting state Very environmentally conscious
- 16. StartDate We recommend starting the campaign in May, 2011. Competition already has a leg up. Advantageous to start earliest possible.
- 17. Competitive Advantage Unique styling Technological leader
- 18. Problem Electric bikes don’t have a good reputation. Other sport bikes offer the same advantages, the same looks etc…
- 19. The Big Idea The new Suzuki electric bike is the bike that fits your individuality.
- 20. Overview Grand promotion is a trip for six street artists to travel to the MECCA of urban art in New York Ads urge target to submit art to be finalists at parties Parties in 3 major Californian cities hold finalist graffiti competition Art is voted on and winners are chosen via microsite Winners tour through 11 cities from LA to MECCA Journey is documented with personal video blogs and documentary team Traditional advertising follows MECCA event
- 21. Identity
- 23. The Mecca
- 24. Guerrilla
- 25. Guerrilla
- 34. Event
- 35. Winners will tour across 11 cities from LA to NY To tag the historical MECCA Product to be available to consumers after event Traditional advertising begins
- 39. Budget
- 40. Budget
- 41. Budget
- 42. Budget
- 43. Budget
- 44. Critical Path
- 45. Thank You