This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
This PowerPoint examines the corporate structure of Target in a strategic manor. See how it compares to its competitors and why it is one of the leading retailers in today's society.
Startup Ecosystems in India and role of HeadstartUjjwal Trivedi
What is India's startup Ecosystem, how do we fare against the world and how Headstart can improve startup ecosystems. Made this presentation to Headstart volunteers in 22 cities across India.
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
Social Media Radio!
Tips, tricks, tools and most importantly, the answers to your questions! Join us as we discuss what’s new with Social Media and answer your questions!
http://SocialBuzzONAIR.com
Startup Ecosystems in India and role of HeadstartUjjwal Trivedi
What is India's startup Ecosystem, how do we fare against the world and how Headstart can improve startup ecosystems. Made this presentation to Headstart volunteers in 22 cities across India.
Using a multi lingual site & localization to drive international growthMiva
Learn the tools and techniques successful Miva Merchant sites are using to dramatically increase international revenue. During this interactive session, participants will benefit from the real-world experience of a fellow merchant as well as international e-commerce experts. Whether you are selling a lot or a little internationally right now, you will walk away from this session with an actionable plan to multiply your international sales.
Social Media Radio!
Tips, tricks, tools and most importantly, the answers to your questions! Join us as we discuss what’s new with Social Media and answer your questions!
http://SocialBuzzONAIR.com
NW Bierhaus Jerky is joining the ever-growing premium beef jerky market and they need to stand out against other artisanal brands. With the budget of $5,000 we created a repositioning campaign, and suggested they change their name to NW Refuge and change their packaging to a more premium packaging based on our primary and secondary research. On this project I worked as the account planner/media planner.
Tipsie is new monthly subscription box for beer, wine and liquor. They are kicking off within the next couple months in Oregon, Washington, and California. Tipsie asked us to create a campaign to create brand awareness and subscriptions.
I am the account planner and strategist on this project.
This was a project I worked on in my creative strategy class. We had to come up with a creative brief and from that create a strategy. On this project I worked as the account planner.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. Market size
● Revenue increased by an average of 4.8%
from 2004-2008
● Dropped 16% the following year
● What is $138.3b x .246?
● $34.25 Billion dollars spent by business in
2013(IBISWorld)
3. Product Life Cycle
State of Decline:
● Product saturation
● Increasing
Consolidation
● limited
technological
innovation
Poor Performance:
● Soaring crude oil
prices
● Bad Economy
4. Future Outlook
Projected growth through 2017
● Economy is slowly recovering which drives
business activity
● Technological advances on the way
5. Market Share - United
Domestic Market Share - 15.7%
Business Market Share - 13.49%
10. 3 Micro Segments
● Entrepreneur Travelers
● Small Business Travelers
● Corporate Travelers
11. Entrepreneur Travelers
● Have start-ups
● PRIZM: Up & Comers
● Risk takers, self starters
● Age:18-34
● Income: $50,863
● No children & own homes
● College Educated
14. Small Business Travelers
● Small business = <500 employees?
● PRIZM: Upward Bound
● Come from traditional households
● Average age 50
● Income: $71,690
● Have children & own homes
● College Educated
17. Corporate Business Travelers
● Corporation = Legally declared a separate entity from its
owners (Incorporated)
● PRIZM: Kids & Cul-de-sacs
● Average Age: 34.5 years old
● Average Income: $70, 298 per year
● Have children and own homes
● College Educated
● High Percentage of Hispanic and Asian Americans
20. Recommend Corporate Travelers
● Stabilizing Economy means increased need for
business traveling
● Companies are trying to save money on Travel
Expenses
● Corporations must travel often regardless of economy
21. The Corporate Business Traveler
● GBA Survey
● 78% prefer meeting in person
● 46% travel on a budget
● Benefits Southwest
22. The Corporate Business Traveler
● Five Different Types of Travelers
○ Veteran
○ Road Weary
○ Wide- eyed and Anxious
○ Passionate High-Tech
○ New Recruit
23. Travelers by Generational Cohort
● Baby Boomers
○ Largest Demographic
○ 40% Business Travel
○ Uses Loyalty Programs
○ The Veteran Traveler
○ Amenities and Lounges
24. Travelers by Generational Cohort
● Generation X
○ 1965-1976
○ Not considered Workaholics
○ Tech Savvy
○ Road Weary Traveler
○ Amenities and Lounges
25. Travelers by Generational Cohort
● Generation Y
○ 1977-1994
○ The Passionate High Tech Traveler
○ Amenities and Lounges
