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F & H
Talent & Marketing Agency
Uptown Charlotte Marketing
F&H Talent & Marketing Agency
Overview
● Why We’re Different
● Uptown Charlotte Marketing
● Marketing Solutions
● Talent
● Fee Structure
Why We’re Different
Our Mission
● To be a resource for those that dare to
dream big
● Help our clients generate high returns that
contribute to long-term growth and success
Services
● Leverage the talent of performing artists and
creative professionals to promote our clients
● Uptown Charlotte Marketing
● Promotional Events Services
Talent
● Models
● Artists/Bands/DJs
● Actors
● Dancers
● Street Performers
● Graphic Designers
● Photographers
● Videographers
Industry Solutions
● Health & Fitness
● Pro & College Sports
● Restaurants and Bars
● Music & Entertainment
● Fashion & Clothing & Apparel
● College Campuses & Students
● Beverages
Uptown Charlotte Marketing
Marketing Objectives
● Increase brand presence Uptown Charlotte
● Reach target demographic that works, plays,
or lives Uptown Charlotte
● Generate media attention
● Increase customer traffic
● Increase sales and profits
Work Uptown
Live Uptown
Play Uptown
Why Promote Uptown?
Advantageous Statistics
● 23,000 Pedestrians Crossing Trade & Tryon Daily
● 25 million people visit Charlotte's center city every year
● Uptown is considered to be a ‘3 Mile Ring’ circling
● Uptown is 2 Square Miles
● 46,308 Uptown Parking Spaces
Tryon & Trade Street, Uptown Charlotte
Business & Employment
● 100,000 employees work Uptown
● 35,000 employees work in Health Industry
● 31,500 employees work in Supportive Services Industry
● 21,000 employees work in Banking & Finance Industry
● 11,000 employees work in Energy Industry
Residence & Living
● 25,000 people live Uptown and Southend
● 72% of Uptown & South End residents are between
ages of 20 and 49
● 2,646 multifamily units are Uptown
● Nearly 30,000 people attend Uptown college campuses
Entertainment & Leisure
● Over 350 retailers, 400 restaurants, 50 nightlife venues
● Over 500,000 people visit Uptown museums and arts
centers each year
● Nearly 2 million people attend sporting events Uptown
each year
Nearly 2 million people attend sporting events Uptown
Return on Investment
Industry Expertise
● Health & Fitness
● Pro & College Sports
● Restaurants and Bars
● Music & Entertainment/ Nightlife
● Fashion & Apparel
● College Campuses & Students
● Alcohol, Energy Drinks, & Other Beverages
Campaign
● Campaign Budget
o $
● Campaign Benefit
o $
Return on Investment
● Cost Per Recipient
o $
● Cost Per Response
o $
● Cost Per Conversion
o $
● Return on Investment (ROI)
o %
Web & Social Media Benefits
● Website Lead Generation
● Social Media Lead Generation
● Social Media Retention
● Online Ad Lead Generation
Additional Benefits
● Customer Traffic Generated
● PR Mentions
● Repeat Customer
● Word of Mouth Generated
Marketing Solutions
Promotional Solutions
● Promotional Events
● Brand Ambassadors
● Promotional Street Teams & Flyer
Distribution
● Professional Photography
● Video Commercial Production
● Radio Commercial Production
● Social Media Marketing
● Promo CD & DVD Duplication & Distribution
Talent
Talent
● Models
● Artists/Bands/DJs
● Actors
● Dancers
● Street Performers
Fee Structure
Fee Structure
● Promotional Services Packages
o $
● Individual Services
o $
F & H Talent & Marketing Agency
312 West Trade St., Suite 705
Charlotte, NC 28202
Phone: (704) 6147833
Email: info@fnhtalent.com
Web: fnhtalent.com
Uptown charlotte marketing presentation 2-1

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Uptown charlotte marketing presentation 2-1

Editor's Notes

  1. Leverage the talent of performing artists and creative professionals to promote our clients Uptown Charlotte Marketing increases the brand presence of Charlotte businesses to people that work, play, and/or live in Uptown Charlotte. Promotional Events helps entertainment venues increase audience traffic, loyalty, and sales by hosting special events.
  2. Nightlife/Clubs Nightlife venues includes a range of entertainment venues that mostly operate during the late evening and early morning. Nightlife venues include pubs, bars, hangouts, nightclubs, parties, live music, concerts, theatres, cinemas, and some restaurants. Nightlife venues usually are adult-oriented, serve alcohol, serve food, and require a cover charge for admission. Bars & Pubs Bars and pubs are entertainment venues where alcohol is sold and consumed on the premises. Some bars have entertainment such as live bands, DJs, comedians, go-go dancers, or strippers. There are a wide range of bars from simple karaoke bars to elegant lounges. Concerts Halls/ Theaters Concert halls and theaters are buildings, parts of buildings, or outdoor areas where music or dramatic performances are presented. Concert halls are usually serve as performance venues for instrumental music and are part of larger performance arts centers. Theaters usually serve as venues for dramatic performances such as musicals, ballets, operas, and stage plays. Arenas/Stadiums/Festival Centers Arenas, stadiums, and festival centers are entertainment venues set outside, with spectators usually surrounding the stage or field. Arenas and stadiums showcase theater, musical events, sporting events, and festivals.
  3. Nightlife/Clubs Nightlife venues includes a range of entertainment venues that mostly operate during the late evening and early morning. Nightlife venues include pubs, bars, hangouts, nightclubs, parties, live music, concerts, theatres, cinemas, and some restaurants. Nightlife venues usually are adult-oriented, serve alcohol, serve food, and require a cover charge for admission. Bars & Pubs Bars and pubs are entertainment venues where alcohol is sold and consumed on the premises. Some bars have entertainment such as live bands, DJs, comedians, go-go dancers, or strippers. There are a wide range of bars from simple karaoke bars to elegant lounges. Concerts Halls/ Theaters Concert halls and theaters are buildings, parts of buildings, or outdoor areas where music or dramatic performances are presented. Concert halls are usually serve as performance venues for instrumental music and are part of larger performance arts centers. Theaters usually serve as venues for dramatic performances such as musicals, ballets, operas, and stage plays. Arenas/Stadiums/Festival Centers Arenas, stadiums, and festival centers are entertainment venues set outside, with spectators usually surrounding the stage or field. Arenas and stadiums showcase theater, musical events, sporting events, and festivals.
  4. Nightlife/Clubs Nightlife venues includes a range of entertainment venues that mostly operate during the late evening and early morning. Nightlife venues include pubs, bars, hangouts, nightclubs, parties, live music, concerts, theatres, cinemas, and some restaurants. Nightlife venues usually are adult-oriented, serve alcohol, serve food, and require a cover charge for admission. Bars & Pubs Bars and pubs are entertainment venues where alcohol is sold and consumed on the premises. Some bars have entertainment such as live bands, DJs, comedians, go-go dancers, or strippers. There are a wide range of bars from simple karaoke bars to elegant lounges. Concerts Halls/ Theaters Concert halls and theaters are buildings, parts of buildings, or outdoor areas where music or dramatic performances are presented. Concert halls are usually serve as performance venues for instrumental music and are part of larger performance arts centers. Theaters usually serve as venues for dramatic performances such as musicals, ballets, operas, and stage plays. Arenas/Stadiums/Festival Centers Arenas, stadiums, and festival centers are entertainment venues set outside, with spectators usually surrounding the stage or field. Arenas and stadiums showcase theater, musical events, sporting events, and festivals.
  5. Nightlife/Clubs Nightlife venues includes a range of entertainment venues that mostly operate during the late evening and early morning. Nightlife venues include pubs, bars, hangouts, nightclubs, parties, live music, concerts, theatres, cinemas, and some restaurants. Nightlife venues usually are adult-oriented, serve alcohol, serve food, and require a cover charge for admission. Bars & Pubs Bars and pubs are entertainment venues where alcohol is sold and consumed on the premises. Some bars have entertainment such as live bands, DJs, comedians, go-go dancers, or strippers. There are a wide range of bars from simple karaoke bars to elegant lounges. Concerts Halls/ Theaters Concert halls and theaters are buildings, parts of buildings, or outdoor areas where music or dramatic performances are presented. Concert halls are usually serve as performance venues for instrumental music and are part of larger performance arts centers. Theaters usually serve as venues for dramatic performances such as musicals, ballets, operas, and stage plays. Arenas/Stadiums/Festival Centers Arenas, stadiums, and festival centers are entertainment venues set outside, with spectators usually surrounding the stage or field. Arenas and stadiums showcase theater, musical events, sporting events, and festivals.
  6. Health & Fitness The health and fitness industry includes gyms, health and fitness clubs, wellness coaching, and health and wellness products. Businesses in this industry usually generate income from membership dues, admission, rent, product purchases, or training fees. Pro & College Sports Professional sports are athletic competitive sports where athletes receive payment for performance. College sports refers to competitive sports and games in the collegiate and university-level. The following are the most popular sports in the professional and collegiate levels: Football, Basketball, Baseball, Soccer, Ice Hockey, Track & Field, Tennis, Swimming, Auto Racing, and others. Restaurants and Bars Restaurants and bars includes the wide range of companies that serve food and beverages as their core business. These establishments include fast-casual, cultural-ethnic restaurants, delis, coffee shops, fine dining, bars, and pubs. Entertainment/Music Events/ Venues/ Nightlife The entertainment industry includes wide range of businesses that provide entertainment to audiences and users. The entertainment industry includes music, drama, games, video games, comedy, dance, and many others. Fashion & Apparel The fashion and apparel industry comprises of businesses that engage in the designing and retailing of clothing, footwear, accessories, makeup, hair, and other fashion oriented products and services. College Campuses & Students The college campus and student market includes both educational institutions as well as college-organizations and groups that offer services to the college campus community. Alcohol, Energy Drinks, & Other Beverages The beverage industry includes businesses that produce, distribute, and retail beverage products. This industry includes alcohol, energy drinks, coffee, tea, soda, juice, and other drinks.