Sunshine Dairy

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The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved 100 participants aged 65-80 and found that those given the drug performed significantly better on memory and problem-solving tests than the placebo group after 6 months. However, longer term effects beyond 6 months are still unknown and require further research.

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NW Bierhaus Jerky is joining the ever-growing premium beef jerky market and they need to stand out against other artisanal brands. With the budget of $5,000 we created a repositioning campaign, and suggested they change their name to NW Refuge and change their packaging to a more premium packaging based on our primary and secondary research. On this project I worked as the account planner/media planner.

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