The target audience is young to mature adults who listen to chart and mainstream music. Many are students or work in computer, media, or music occupations. They enjoy going to concerts and shopping for music. They consume magazines, radio, TV and download music related to the genre. Their expectations for digipacks include song lyrics, track lists, artist images that identify the music and clearly labeled album and artist names.

1. Target Audience<br />Who is your target audience?<br />The target audience of this project has already been chosen from the organisation so that we had an aim and goal to work towards in this project. The target audience that has been guideline is young adults to more matured adults as the music relates to those ages in particular and therefore you would want to target them.<br />What do they do?<br />The target audience that has been selected have various occupations and some that live without occupations. Some of the occupations that I have researched that are the most common occupations for this target audience are students, occupations that relate to computers, occupations that involve the media and in particular music media and people that are working class citizens.<br />The target audience that has been selected have various hobbies and spare activities that they do which relate to the music, these can be activities such as going to concerts, shopping for perhaps music, listen and download music etc.<br />What music do they consume?<br />The target audience that has been selected would listen to various different forms of music; the most common result from the research was that the larger proportion of the target audience listens to chart music which in other names is main stream music. From this there can be multiple variations of chart music and the organisations band that this target audience relates to produce music that is just outside the realms of chart and main stream music.<br />What other types of media do they consume?<br />The target audience that has been selected would consume multiple forms of media, the most common result of the media that they consume is magazines that relate to music, radio channels and television channels that relate to music and main stream music. The other forms of media that the target audience would consume downloading and listening to music on the internet and also products and brands that relate to music and this form of music in particular.<br />What are their expectations of digipacks?<br />The target audience has been selected would expect certain items and aspects in a digipack, the most common result for what the audience expect from the product is song lyrics on the inside of the cover, a list of the song titles on the back of the album cover, an image that relates to the artist and the music on the front of the cover so that it is instantly recognisable to the target audience and also to have the name of the album and the artist on the cover so it’s even more recognisable to the target audience. <br />