This research log documents sources used for a project examining how marketing of women's underwear affects the British public. The sources include various internet articles on the history and marketing of underwear brands like Victoria's Secret, La Senza, Bravissimo, and magazines discussing marketing strategies. Both reliable and biased sources are referenced to provide information on terminology, styles, campaigns, and the businesses of several major women's underwear retailers.

1. Diploma in Creative and Media: Level 3 Research Log: Extended Project
Candidate Name Erika Louise Tolputt Candidate’s Number 7016
Centre Name The Henley College Centre Number 62441
Essay Title How does the marketing of women’s underwear affect the Great British Public?
Source Author Summary of Information
Internet Source: Wikipedia This source provides information on the “Terminology” of
http://en.wikipedia.org/wiki/Undergarment#Terminology undergarments.
Biased
Internet Source: Wikipedia This source provides information on the “Types and Styles” of
http://en.wikipedia.org/wiki/Undergarment#Types_and_styles undergarments.
Biased
Internet Source: Wikipedia This source provides information on the “History of Bras”
http://en.wikipedia.org/wiki/History_of_brassieres
Biased
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1900s_to_1920s between “1900’s to 1920’s”.
Biased
Internet Source: Kristina Harris This source provides information on past marketing campaigns
http://www.vintageconnection.net/NewLook.htm “Christian Dior’s: New Look”which is dated in 1992.
Biased
Internet Source: Jill Beaverson This source provides information on past marketing campaigns and
http://www.briefingwire.com/pr/from-fredericks-of-hollywood-to-sarah- past dramatic changes in women’s underwear “Fredericks of
palin-the-push-up-bra-mainstreams Hollywood Wonder Bra and Push Up Bras”which is dated in 2011.
Reliable
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1950s_and_1960s between “1950’s and 1960’s”.

2. Biased
Internet Source: Wikipedia This source provides information on the history of undergarments
http://en.wikipedia.org/wiki/Undergarment#1970s_to_the_present_day between “1970’s to the Present Day”.
Biased
Magazine: Jane Bainbridge This source provides basic information on women’s underwear
Marketing Magazine Article which is dated in 2004.
Biased
Internet Source: Chelsea Chi Chang This source provides information on the “Skills Strategies of
http://www.mcafee.cc/Classes/BEM106/Papers/2004/Victoria.pdf Alice Lin Victoria’s Secret” which is dated in 2004.
Biased Charlene Mak
Internet Source: Wikipedia This source provides basic information on the business, La Senza.
http://en.wikipedia.org/wiki/La_Senza
Biased
Internet Source: Answers This source provides a more in depth set of information on the
http://www.answers.com/topic/la-senza-corporation business, La Senza.
Reliable
Internet Source: The Appointment This source provides information of an article from an interview with
http://www.theappointment.co.uk/company-profiles/j-l/la-senza Magazine the business, La Senza with their thoughts on their business, this is
dated in 2011.
Reliable
Internet Source: Bloomberg Business This source provides information on the basics of the business,
http://investing.businessweek.com/research/stocks/private/snapshot.as Week Bravissimo Ltd.
p?privcapId=40256266
Reliable
Internet Source: Alex Black This source provides information of an article from “PR Week”
http://www.prweek.com/uk/features/743650/ which is a Public Relations Magazine article about Bravissimo Ltd.
Biased
Educational Source: Henley College This source provides information on target audiences.
Adobe Reader: Target Audiences
Reliable

3. Internet Source: Mobile Arts This source provides information on the Hierarchy of Needs.
http://mobilearts.com/location-based-services/consumer
Reliable
Internet Source: Sue Dean This source provides information of the marketing and promotion
http://issuu.com/jen2104/docs/la_senza_marketing_plan_essay/1?mod Jenny Fuller plan of La Senza.
e=a_p
Reliable
Internet Source: The Marketing Donut This source provides information on the media and how to become
http://www.marketingdonut.co.uk/marketing/pr/pr-opportunities an authority figure in marketing.
Reliable