audience research

1. Tally from questionnaire
answers
1) MALE: 8
FEMALE: 3
2) Age range:
Under 16: 0
16 – 21: 11
22-30: 0
31: 0
3) Ethnicity: white: 11
4) Rock: 4, upcoming, screamer
Metal: 1, upcoming
Punk: 1, like the sound of it
Indie: 2, modern and upcoming
Folk: 1, no reason given
Pop: 3, because it’s upbeat & happy
Grime: 2, varied and a new change
House: 2, good beats and rhythm
Rap: 1, no reason given
5) 0: 6
1-3: 3
4-6: 2
6) 99p-£1.99: 5
£2-£2.99: 4
£3-£3.99: 1
£4-£4.99: 1
7) Posters/ pictures: 3, appealing
Concert information: 3, keeps fans
up to date
Artist information: 4, interesting
Merchandise: 1, more appealing
Question and Answer: 2, more
information given
Album reviews: 1, fans can trust
these, whether it is worth it or not
Gossip: 1, suited to preferences
Celeb lifestyle: 1, get to know more
Facts: 1, can be more interesting
2 didn’t answer, 1 doesn’t mind as
long as it is good quality and interesting.
8) Q&A: 9 because they are more
informative
Free Flowing: 2 because they are
more in touch with the artist and
presented in a general fashion.
9) 0:1
1-3: 8
4-6: 1
7+: 1
10) Yes: 8 because it’s new, relatable
to rock music over the years unique and
modern.
No: 3, not too obvious what the
genre is.

2. 11) Music, upcoming artists/ concerts,
information, images, merchandise.
12) Weekly: 4 as frequent reading.
Every 2 weeks: 3, content is taken
time over and give time to read.
Monthly: 3 prices is spread out, can
charge more as willing to pay more.
13) Disposable income: Yes:8 No: 2, 1
didn’t answer.
14) Main image: 5
Cover article: 4
Cover lines: 1
1 didn’t answer.
15) Yes: 9, fun, more appealing
No: 0
1 not bothered, 1 didn’t answer.