The document analyzes the results of a questionnaire about music and music videos. It shows that the target age group of 13-20 responded the most, supporting the choice to aim for indie rock fans of that age. The questionnaire also found that indie rock was the most popular genre and that respondents preferred a music video to have both a narrative and performance elements, as well as a mix of colors. These results guided the creative choices for the indie rock band's music video.

1. Target Audience
questionnaire results
and what they show
Tom Anton

2. AGE
• These graphs show the ages who
answered our questionnaires of
music and music videos.
• From this we can analysis our
findings and see the most
popular age is 13-20, what we
thought was the most likely
age for the indie rock and our
genre.
• This has helped us as we are
targeting the right age group.
Ages which answered questionnaire
13-20 21-30 31-40 41+
0-12 13-20 21-30 31-40 41+
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5
10
15
20
25
Ages which answered questionnaire
Series 1 Series 2 Series 3

3. Music Genre
• This chart on the right shows us the
results of the popularity of music
genre taken from our group of 30
who completed the questionnaire.
• From the information we can see the
indie rock genre is most popular
and what our target audience will
want to see.
• Choosing the song ‘Take me out’ by
indie rock group Franz Ferdinand
was a correct choice in terms of
target audience.
Music Genre
Indie Rock Reggae pop Metalcore Pop Hip Hop Country

4. Narrative or Performance?
• This graph on the right gives us
the information collected from
the question about the style of
the video.
• From the results we can see that
the most popular answer was
both, and this is typical is
many indie rock genres.
• This is what we choose to do
within our music video.
Narrative Performance Both
0
2
4
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10
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Choice between Narrative, Performance or both in the music video.
Series 1 Column1 Column2

5. Colours or Black and white?
• The graph here tells us the information
given from the results to the colour or
black& white question.
• The graph tells us that have a mix of
colours is the most popular choice
with our target.
• This is what we did in the video, with
the contrast between the narrative
and performance with the use of
colours. (black & white, red, blue,
green)
Colour Black & White Both
0
5
10
15
20
25
Choice between colour or black & white in a music video
Series 1 Column1 Column2

6. Colours or Black and white?
• The graph here tells us the information
given from the results to the colour or
black& white question.
• The graph tells us that have a mix of
colours is the most popular choice
with our target.
• This is what we did in the video, with
the contrast between the narrative
and performance with the use of
colours. (black & white, red, blue,
green)
Colour Black & White Both
0
5
10
15
20
25
Choice between colour or black & white in a music video
Series 1 Column1 Column2