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Target audience questionnaire
Can you please complete this questionnaire about horror films; it should take you no longer than 2
minutes. (Please tick one box per question unless otherwise instructed).
1. What is your age?
16-18 19-25 26-35 36-45 45+
2. What is your gender?
Male Female
3. What is your favourite hobby?
__________________________________________________________________________________
4. What is your greatest fear?
__________________________________________________________________________________
5. What scares you the most in a horror film?
__________________________________________________________________________________
6. What is your preferred/most watched type of horror film ? And why?
Slasher Supernatural Comedy Gothic Psychological
Sci-Fi Zombie
__________________________________________________________________________________
7. Do you think posters which are used to promote horror films are effective?
Yes No Not sure
8. What catches your attention in a horror film poster first? (Please tick 3 at most)
Colour Title Tagline The image Actorsโ€™ names
Rating/ number of stars Quotes (e.g. from the producer of Insidious) Other*
*please specify ____________________________
9. Which of the following things do you think makes a horror trailer effective? And why?
Horrific imagery Jumpy moments Recognisable villain
Eerie/unnerving sound Information about the story
10. What kind of content would you like to see referred to on a film magazine front cover?
Reviews Interviews List of top rated films
Behind the scenes (not gossip) News on latest releases

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Target audience questionnaire 2

  • 1. Target audience questionnaire Can you please complete this questionnaire about horror films; it should take you no longer than 2 minutes. (Please tick one box per question unless otherwise instructed). 1. What is your age? 16-18 19-25 26-35 36-45 45+ 2. What is your gender? Male Female 3. What is your favourite hobby? __________________________________________________________________________________ 4. What is your greatest fear? __________________________________________________________________________________ 5. What scares you the most in a horror film? __________________________________________________________________________________ 6. What is your preferred/most watched type of horror film ? And why? Slasher Supernatural Comedy Gothic Psychological Sci-Fi Zombie __________________________________________________________________________________ 7. Do you think posters which are used to promote horror films are effective? Yes No Not sure 8. What catches your attention in a horror film poster first? (Please tick 3 at most) Colour Title Tagline The image Actorsโ€™ names Rating/ number of stars Quotes (e.g. from the producer of Insidious) Other* *please specify ____________________________ 9. Which of the following things do you think makes a horror trailer effective? And why? Horrific imagery Jumpy moments Recognisable villain Eerie/unnerving sound Information about the story 10. What kind of content would you like to see referred to on a film magazine front cover? Reviews Interviews List of top rated films Behind the scenes (not gossip) News on latest releases