The document is a questionnaire about horror film preferences that asks respondents about their gender, whether they find film trailers effective, their favorite horror subgenre, what interests them about that subgenre, a film they saw due to its trailer/poster, the most effective form of horror film promotion and why, their preferred horror setting, what made an unliked trailer less effective, and what horror film features they find enjoyable. It contains 9 multiple choice or short answer questions.