The document summarizes the results of an animatic review for a film project. It found that the majority of reviewers were in the target age group. Half correctly identified the genre as thriller, while others thought action or horror. Over 80% understood the sequence from the animatic despite limitations. Forty percent said they would enjoy watching the full opening scene, while only 20% said no.

1. J A M I E K I N G
Animatic film review

3. How old are you?
 The majority of those who answered and reviewed
our animatic review are within our target audience
segment. The was only one person who was out of
the target market, 21 plus person. This means that
the results which we have collected will be highly
relevant as they are the market we are marketing to.
Our film is for their age group so if they don’t like it
our film wont be a success.

5. What do you think the genre was?
 50% of those who answered got the genre correct.
 10% thought action.
 10% thought horror.
 30% thought other.
 To the majority it is obvious that our film is a thriller.
However, one could argue that this is also an action
film due to the reference to guns and blood. Horror
could've been portrayed via the dead body reference.
Death is linked to horror and action a lot.

7. Do you understand the sequence?
 An animatic is sometimes hard to understand as it is
just drawing. Not being artists our drawings weren't
amazing and we didn't’t have voice over. To have
80% of those who reviewed our animatic to
understand the animatic suggests that our sequence
is well put and has an order which does make sense.

9. Would you enjoy watching the ‘real’ opening
scene?
 40% said yes.
 20% said no.
 40% said don’t know or unsure.
 To have 40% of our target audience said that they
will watch our actual sequence is a good answer.
Although its not over half, only 20% said they would
not watch it. The other 40% might watch it if they
are presented with it. This is a good find as it means
that if released in the full market we will bring in
40% of our target market, this does not factor in the
rest of the overall market.