The document summarizes audience research conducted for a horror film project. 73% of respondents were aged 16-20. Most respondents were male, but there is still a minority female horror audience. Psychological and zombie horrors were the most popular subgenres. The majority of respondents enjoyed gore in horror films. While handheld camerawork was preferred by some, most liked both handheld and other cinematography. Key aspects respondents most liked about horror films were plot, characters, and special effects. Human monsters were found to be more frightening than unrealistic monsters. The most popular horror settings were abandoned environments and houses.

1. Audience Research

2. What is your age?
Out of 33 participants I
Age of Participants
found that 73% were aged 30
between 16-20, and seeing
as my research was 25
24
conducted on the website 20
Surveymonkey.com, meanin
15
g that only people interested
in horror actually answered 10
the questionnaire, this could 5
show exactly what target 4
5
audience horror actually 0
16-20 21-25 26+
attracts.

3. Male or Female?
This question was to investigate the stereotypes
as to whether males or females are the prime
audience for horror. It would appear that mostly
males appreciate horror but there is still a
minority market for female horror fans.

4. What sub-genres of horror do you
prefer?
Subgenres
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16 17
14 15
12
12
10
8
6
Psychological horrors appear to 6
4 5
be the most popular sub genre
2 3
of horror, closely followed by
0
zombie horrors. Psychological Zombie Slasher Sci-fi Paranormal Other

5. Do you like gore in a horror
movie?
Gore?
30
25
24
20
15
10
9
5
0
Yes No
Gore is a major aspect of a horror film, the ‘gore factor’ is
something that travels through word of mouth and creates a lot of
interest for particular films; thus I decided to see if my target
audience actually do enjoy gore and found a high 73% stating that
they did.

6. Do you prefer CCTV or
handheld camerawork
compared to other types?
CCTV/Handheld or other methods
20
19
15
10
11
5
3
0
Yes No Both
One of our initial ideas involved using
primarily handheld camera work so
we deemed it important to consider
the target audiences view on it. 58%
of the audience preferred a film with
both.

7. What features of your
favourite horror films do you
most like?
Favourite aspects
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11
10
10 10
8
8
In order to create a successful
6 trailer we had to discuss which
aspects were deemed most
4 important by our audience and
focus on making them to suit
3
2 the audience and create a film
they would want to see. It
0 seemed that plot, characters
Setting Plot Characters Special Effects Other and special effects were rated
most by the audience.

8. Are you scared more by
human monsters or
unrealistic monsters?
Type of Monster
25
23
20
15
10
In this question 72% of the audience
find that human monsters are the
5
5
most fearful which gives insight
4 while making my own horror
narrative as to what type of monster
0
Human Unrealistic Both
to create.

9. What is your favourite
horror setting?
Setting is very important
according to my target
audience so choosing the
right one is crucial in Horror settings
making a successful 14
horror. 39% of the 13
12
audience rated
abandoned environments 10
closely followed by
houses and urban areas 8
as their favourite setting.
7 7
6
4
3
2
2
1
0
House Forest/Woods Graveyards Urban Abandoned Other
Enviroments