Soap operas target audiences aged 16 and older of all genders and ethnicities. Their stories often address issues relevant to this older demographic. They also portray characters from a range of socioeconomic backgrounds, allowing viewers from classes C1 to E to identify with characters. Many viewers see themselves as "caregivers" based on feeling sympathy for characters' trials. They become emotionally invested in plots and characters, keeping them engaged as plots change over time.