This document analyzes the target audience for a film opening sequence based on the characteristics of the main characters. It identifies the target audience as females ages 15-25 from middle-to-working class backgrounds who enjoy celebrity culture and photography. Specifically, the opening appeals to fans of celebrity magazines like Heat by featuring a celebrity character pursued by paparazzi, as well as a photographer character who takes photos of the celebrity. While the main characters are white, the film could appeal to audiences of all ethnicities through its portrayal of celebrity culture.

1. Rosalin Zein
Chelsea Fashole-Luke
Laura Cuk

2. Target Audience Factor Target Audience Details Explanation
Age 15 - 25 It would be targeted at this age group as the characters within our opening sequence are being
presented as people between those ages.
Gender Female The main characters within our opening sequence are both females so it would be targeted at
females themselves. However, as secondary audience e
Social class Middle class – Working class The first character played by Laura is more well of compared to the second character played by
Rosalin who through the mise-en-scene we can see as having less than Laura.
Social group Celebrity lovers, readers or magazines
such as Heat
Our main character that is played by Laura is almost like a celebrity who is being followed by
paparazzi, so people within that social group would enjoy this.
Hobbies Photography or interested in Celebrities The main character played by Rosalin is a photographer and through our opening sequence we
see aspects of her taking photos of the ‘celebrity’ who is played by Laura.
Ethnicity White – Every ethnicity. Both our main characters within the opening sequence are white so in this way it may relate to
the white/British culture. However, our secondary audience would be all the ethnicities as it can
relate to all cultures/ethnicities.