Target Audience
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The target audience for a contemporary R&B music video would mainly be 14-25 year olds. While this age bracket makes up the majority, people outside this range can still enjoy the genre. The audience would likely be interested in soul, jazz, funk, hip hop, and pop as well, and the music videos feature memorable lyrics, dancers, upbeat instrumentals, and rappers to appeal to both male and female viewers. This diverse audience stays up-to-date with their favorite artists through social media and likes to spend time with friends while keeping up with the latest trends in music, technology, and clothing.
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Target Audience 
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Task 4 moodboardfin
This mood board reflects a proposed breakfast radio show called "The Breakfast Show with Joss & Harry". The show would have two bubbly hosts and play popular music genres like pop, dance, electronic, and house. It would run Monday through Friday from 6:30-9:30am. Segments would include news, weather, celebrity interviews, and discussions between the hosts, with music making up the majority of airtime. The target audience would be people ages 20-40 commuting to work or getting ready in the morning, though those aged 15-45 could also listen.
Task 4 radio
The document describes two proposed radio shows - an indie show and a mainstream show. The indie show would air Fridays from 8-10pm on Radio 1, playing popular indie artists like Fall Out Boy and Arctic Monkeys. It would include back-to-back music with jingles between songs and occasional ads. The target audience is hipsters aged 15-25 who want to stand out from mainstream pop. The mainstream show would air weekday mornings on Capital FM when most people listen, playing top chart artists. It would include short songs and jingles between to fit in more songs and ads before 10am. Its target is 15-25 year olds, mainly students and young professionals, along with parents aged 25
Chloe shaw pitch
Chloe Shaw is a 20-year-old singer-songwriter who plays guitar and performs live. Her style blends indie, pop, and folk music. To construct her image, she will be portrayed as sophisticated yet sassy to appeal to her mature target audience. Merchandising of her new album will include a collectible poster and one signed CD included randomly. Initial promotion will utilize radio, TV, guest appearances, gigs, tours, and social media to get her music heard.
Pop media presentation
Pop Media Presentation exploring and analysing Pop Music and the different aspects associated with this genre and style of music.
Audience research
The document analyzes audience demographics for different music genres:
- Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable.
- R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships.
- Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture.
- Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.
Liam mood board
This document outlines the target demographics and music styles for three different radio shows. The mainstream morning radio show from 6am to 10am aims to play chart music for middle-aged listeners who are commuting to work or school. The late night radio show from 1am to 5am targets younger listeners aged 15 to 24 with urban music since they are typically up later at night socializing. The proposed late night radio station will play dance and house music remixes aimed at younger listeners aged 25-35 on Friday and Saturday nights when people are out socializing late.
Mood board
This document provides details on the proposed programming for two radio shows: a mainstream breakfast show and a late night radio show. The breakfast show would play music to entertain people getting ready for work or school and aim to make commutes less boring. It would feature a less loud jingle to avoid annoyance, and include news, ads, and music from outside the top 40 hits between 6-8am on weekdays. The late night show from 1-5am would target younger adults and play hip hop, pop, and grime music popular with teenagers and young adults, including hits from the UK charts and up-and-coming grime artists. It would air on Fridays and Saturdays only.
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Target Audience
The document discusses the target audience for a contemporary R&B music video. It would mainly be 14-25 year olds who are interested in soul, jazz, funk, hip hop and pop music. This genre appeals to both male and female audiences through memorable lyrics, female dancers, upbeat instrumentals and rappers. While R&B originated from African tribes, it now attracts a diverse audience regardless of race, age or gender. The target audience would be up-to-date with social media and their favorite artists' latest songs and tend to socialize with friends over family. They also have interest in designer and high street brands. R&B music videos attract females through love-centered lyrics and fashionable costumes,
Task 4 moodboardfin
This mood board reflects a proposed breakfast radio show called "The Breakfast Show with Joss & Harry". The show would have two bubbly hosts and play popular music genres like pop, dance, electronic, and house. It would run Monday through Friday from 6:30-9:30am. Segments would include news, weather, celebrity interviews, and discussions between the hosts, with music making up the majority of airtime. The target audience would be people ages 20-40 commuting to work or getting ready in the morning, though those aged 15-45 could also listen.
Task 4 radio
The document describes two proposed radio shows - an indie show and a mainstream show. The indie show would air Fridays from 8-10pm on Radio 1, playing popular indie artists like Fall Out Boy and Arctic Monkeys. It would include back-to-back music with jingles between songs and occasional ads. The target audience is hipsters aged 15-25 who want to stand out from mainstream pop. The mainstream show would air weekday mornings on Capital FM when most people listen, playing top chart artists. It would include short songs and jingles between to fit in more songs and ads before 10am. Its target is 15-25 year olds, mainly students and young professionals, along with parents aged 25
Chloe shaw pitch
Chloe Shaw is a 20-year-old singer-songwriter who plays guitar and performs live. Her style blends indie, pop, and folk music. To construct her image, she will be portrayed as sophisticated yet sassy to appeal to her mature target audience. Merchandising of her new album will include a collectible poster and one signed CD included randomly. Initial promotion will utilize radio, TV, guest appearances, gigs, tours, and social media to get her music heard.
Pop media presentation
Pop Media Presentation exploring and analysing Pop Music and the different aspects associated with this genre and style of music.
Audience research
The document analyzes audience demographics for different music genres:
- Pop targets 11-14 year old white British girls who enjoy fashion and socializing. They find pop music upbeat and relatable.
- R&B audiences are typically 13-25 year olds, mostly female, drawn to explicit lyrics and videos about love and relationships.
- Hip hop's core demographic is working class African American males aged 11-36, but has expanded to include suburban white teens and young adults interested in sports, music, fashion and black culture.
- Dance music appeals most to people aged 16-25 who enjoy nights out, festivals and the latest technology and music trends.
Liam mood board
This document outlines the target demographics and music styles for three different radio shows. The mainstream morning radio show from 6am to 10am aims to play chart music for middle-aged listeners who are commuting to work or school. The late night radio show from 1am to 5am targets younger listeners aged 15 to 24 with urban music since they are typically up later at night socializing. The proposed late night radio station will play dance and house music remixes aimed at younger listeners aged 25-35 on Friday and Saturday nights when people are out socializing late.
Mood board
This document provides details on the proposed programming for two radio shows: a mainstream breakfast show and a late night radio show. The breakfast show would play music to entertain people getting ready for work or school and aim to make commutes less boring. It would feature a less loud jingle to avoid annoyance, and include news, ads, and music from outside the top 40 hits between 6-8am on weekdays. The late night show from 1-5am would target younger adults and play hip hop, pop, and grime music popular with teenagers and young adults, including hits from the UK charts and up-and-coming grime artists. It would air on Fridays and Saturdays only.
Conventions in Pop Music
Conventions in Pop Music
Pop music aims to appeal to a general audience rather than a specific demographic. It focuses more on production quality and sound over live performances. Pop songs typically have an upbeat, positive vibe and follow a verse-chorus structure, attracting listeners through memorable melodies. Over time, pop music has evolved from acoustic to more manufactured styles while retaining influences from rock and incorporating current trends.
History of rap
West African drumming and Caribbean singing poets laid the foundations for modern American rap music, which first gained popularity in the 1970s as a street art form among African American teenagers. The 1979 hit "Rapper's Delight" by the Sugarhill Gang brought rap to the attention of record producers, leading to the emergence of numerous rap acts like Run-DMC and N.W.A. that helped rap's audience grow beyond African American males to include white groups like the Beastie Boys and female artists such as Salt-n-Pepa. By the 1990s, rap had matured into a new style featuring more complex lyrics from dominant artists such as The Notorious B.I.G., Snoop Dogg
Liam mood board
This document outlines plans for three different radio stations and shows. The first is a mainstream morning radio show from 6-10am aimed at middle-aged listeners who are commuting or doing morning activities. The second is a late night urban music show from 1-5am for younger listeners who are out at night. The third proposed station, Apollo FM 1.3, would play hip hop and urban music on Friday and Saturday nights targeting younger demographics.
R&b research
R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, and hip hop. It originated from traditional rhythm and blues music. The term R&B was first used by Billboard magazine in the late 1940s to describe a style of African American music. R&B songs are typically sung over smooth beats or hip hop beats and target teenagers and young adults aged 14-25. Common instruments used include synthesizers, keyboards, drums, backing vocals, and talkbox piano.
Codes&Conventions of Music Genres
The document discusses several genres of music including pop, rock, hip-hop/rap, R&B, and dance music. It provides details on the origins, conventions, and notable artists for each genre. For pop music, it notes the genre's wide appeal and emphasis on catchy choruses. For rock music, it highlights origins in the 1950s and prevalence of instrumentation like electric guitar. Hip-hop/rap is described as focusing on rhythmic backing and rapping vocals. R&B has roots in jazz and contributions to soul and funk. Dance music accompanies dancing and has evolved from styles like ballroom to modern electronic dance music.
In store review
Lydia Cooke and Callum Wallace conducted an in-store radio show for River Island playing pop music by artists like Rihanna and Katy Perry. They introduced themselves and inserted commentary throughout the show to make it more engaging. They researched River Island's offerings to ensure their discussion of trends and discounts aligned with the store. While their presentation flowed well with no dead air, they realized after that catering more to River Island's full 15-30 age range could have included playing a broader variety of artists beyond typical pop.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
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History of hip hop music
Hip-hop originated in the South Bronx in the 1970s among African American youth. DJ Kool Herc is considered the founder, building on Jamaican music traditions to play instrumental breaks for dancers at block parties. Over time, rap was incorporated and hip-hop came to mirror problematic aspects of American culture like sexism, racism, and violence. Today's hip-hop artists are often depicted stereotypically, materialistically flaunting wealth, with women as sex objects in revealing clothing in their music videos. However, some artists like Beyonce promote more positive messages aligned with hip-hop's origins of empowering marginalized communities.
Our pitch
Shanzy is an emerging Afroswing artist from Hackney who can skillfully switch between grime and R&B styles. The music video will tell the non-linear narrative of an original song through scenes depicting Shanzy overcoming challenges while pursuing her passion for music. It aims to appeal to its target audience of urban youth aged 16-24 by relating to the lyrics. The video will be filmed in a range of locations around London Docklands to showcase high quality visuals, including shots near the Thames for inspiration from other waterfront music videos.
International love.
The document analyzes the music video for the song "International Love" by Pitbull and Chris Brown. It summarizes that the video shows the duo traveling the world through CGI as they sing about living a good life and loving women globally. The analysis notes that the video objectifies the female actors by focusing on their body parts and having them pose in a sexually provocative way, fitting with the male gaze theory. It also discusses how the video increases its target audience by depicting the women covered in colors representing different countries.
R&b history
R&B originated in the late 1970s when artists like Michael Jackson and Quincy Jones added electronic elements to black music to make it more danceable. Over the decades that followed, R&B evolved as different artists incorporated elements of hip hop and other genres. It grew hugely popular in the 2000s alongside hip hop. Today, R&B is a massively successful global genre with many artists from various backgrounds creating diverse styles of music enjoyed by wide audiences worldwide.
Unit 19
The document outlines a radio pitch that proposes a mainstream drive time show for 15-25 year olds on BBC Radio 1 from 4-6pm. It would feature the latest popular songs from genres like hip hop, techno, and house. Listeners could tune in live on the radio or online, and could access past episodes on the station's website. The show aims to keep audiences engaged with discussions of new music releases and artists, as well as celebrity gossip.
Genres
Pop videos typically tell stories about relationships through dance performances shot at beaches, parties, or holidays. They use bright lighting and shots that zoom in and out or show different angles. The artist maintains eye contact with the camera. The target audience is mainly female teenagers aged 14-22 who can relate to mostly female pop artists.
Classical performances feature a single main light on an empty stage with a band or chorus. The lyrics discuss the artist's experiences and the artist dresses formally without being seductive. Videos use close-ups and zooming to portray emotions through scene and lighting. The target audience is older, aged 33-45.
R&B videos prominently feature bling, gold, flashy clothing and
Pop media presentation
Pop music originated in the 1930s in the US with the development of swing music. It is characterized by catchy vocal hooks and melodies that are easy to remember. Pop artists typically wear bright, casual clothing in their music videos to appeal to teenagers and young adults. Music videos are often set in urban locations or clubs to portray a youthful environment. The main instruments used in pop music are vocals, guitar, keyboard, and percussion.
Pop media presentation
Pop music originated in the 1930s in the US with the development of swing music. It is characterized by catchy vocal hooks and melodies that are easy to remember. Pop artists typically wear bright, casual clothing in their music videos to appeal to teenagers and young adults. Music videos are usually set in urban locations or clubs to portray a youthful environment. The main instruments used in pop music are vocals, guitar, keyboard, and percussion.
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2) A house - Chosen as a contrast to the outdoor beach, and where photoshoot images will also be taken. Scenes will be filmed on the banister and stairs to use various camera angles.
3) A local forest - The final location chosen for its contrast to the beach and house. Long shots of the girls balancing on trees are planned to portray the idea that they "rule the world" in the empty setting.
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Conventions in Pop Music
Conventions in Pop Music
Pop music aims to appeal to a general audience rather than a specific demographic. It focuses more on production quality and sound over live performances. Pop songs typically have an upbeat, positive vibe and follow a verse-chorus structure, attracting listeners through memorable melodies. Over time, pop music has evolved from acoustic to more manufactured styles while retaining influences from rock and incorporating current trends.
History of rap
West African drumming and Caribbean singing poets laid the foundations for modern American rap music, which first gained popularity in the 1970s as a street art form among African American teenagers. The 1979 hit "Rapper's Delight" by the Sugarhill Gang brought rap to the attention of record producers, leading to the emergence of numerous rap acts like Run-DMC and N.W.A. that helped rap's audience grow beyond African American males to include white groups like the Beastie Boys and female artists such as Salt-n-Pepa. By the 1990s, rap had matured into a new style featuring more complex lyrics from dominant artists such as The Notorious B.I.G., Snoop Dogg
Liam mood board
This document outlines plans for three different radio stations and shows. The first is a mainstream morning radio show from 6-10am aimed at middle-aged listeners who are commuting or doing morning activities. The second is a late night urban music show from 1-5am for younger listeners who are out at night. The third proposed station, Apollo FM 1.3, would play hip hop and urban music on Friday and Saturday nights targeting younger demographics.
R&b research
R&B is a music genre that combines elements of rhythm and blues, pop, soul, funk, and hip hop. It originated from traditional rhythm and blues music. The term R&B was first used by Billboard magazine in the late 1940s to describe a style of African American music. R&B songs are typically sung over smooth beats or hip hop beats and target teenagers and young adults aged 14-25. Common instruments used include synthesizers, keyboards, drums, backing vocals, and talkbox piano.
Codes&Conventions of Music Genres
The document discusses several genres of music including pop, rock, hip-hop/rap, R&B, and dance music. It provides details on the origins, conventions, and notable artists for each genre. For pop music, it notes the genre's wide appeal and emphasis on catchy choruses. For rock music, it highlights origins in the 1950s and prevalence of instrumentation like electric guitar. Hip-hop/rap is described as focusing on rhythmic backing and rapping vocals. R&B has roots in jazz and contributions to soul and funk. Dance music accompanies dancing and has evolved from styles like ballroom to modern electronic dance music.
In store review
Lydia Cooke and Callum Wallace conducted an in-store radio show for River Island playing pop music by artists like Rihanna and Katy Perry. They introduced themselves and inserted commentary throughout the show to make it more engaging. They researched River Island's offerings to ensure their discussion of trends and discounts aligned with the store. While their presentation flowed well with no dead air, they realized after that catering more to River Island's full 15-30 age range could have included playing a broader variety of artists beyond typical pop.
Audience profile
The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
Baladi shaabijeel
This document provides an overview of three styles of Egyptian folk dance: Baladi, Shaabi, and Jeel. It describes the meanings and origins of each style, characteristic musical influences and dance movements, common costumes, and popular artists. Baladi refers to rural village dance and music, Shaabi emerged from urban working class culture in the 1960s, and Jeel originated in Libya and is a more modern and polished style. Each style is discussed in terms of its defining artistic and cultural elements.
History of hip hop music
Hip-hop originated in the South Bronx in the 1970s among African American youth. DJ Kool Herc is considered the founder, building on Jamaican music traditions to play instrumental breaks for dancers at block parties. Over time, rap was incorporated and hip-hop came to mirror problematic aspects of American culture like sexism, racism, and violence. Today's hip-hop artists are often depicted stereotypically, materialistically flaunting wealth, with women as sex objects in revealing clothing in their music videos. However, some artists like Beyonce promote more positive messages aligned with hip-hop's origins of empowering marginalized communities.
Our pitch
Shanzy is an emerging Afroswing artist from Hackney who can skillfully switch between grime and R&B styles. The music video will tell the non-linear narrative of an original song through scenes depicting Shanzy overcoming challenges while pursuing her passion for music. It aims to appeal to its target audience of urban youth aged 16-24 by relating to the lyrics. The video will be filmed in a range of locations around London Docklands to showcase high quality visuals, including shots near the Thames for inspiration from other waterfront music videos.
International love.
The document analyzes the music video for the song "International Love" by Pitbull and Chris Brown. It summarizes that the video shows the duo traveling the world through CGI as they sing about living a good life and loving women globally. The analysis notes that the video objectifies the female actors by focusing on their body parts and having them pose in a sexually provocative way, fitting with the male gaze theory. It also discusses how the video increases its target audience by depicting the women covered in colors representing different countries.
R&b history
R&B originated in the late 1970s when artists like Michael Jackson and Quincy Jones added electronic elements to black music to make it more danceable. Over the decades that followed, R&B evolved as different artists incorporated elements of hip hop and other genres. It grew hugely popular in the 2000s alongside hip hop. Today, R&B is a massively successful global genre with many artists from various backgrounds creating diverse styles of music enjoyed by wide audiences worldwide.
Unit 19
The document outlines a radio pitch that proposes a mainstream drive time show for 15-25 year olds on BBC Radio 1 from 4-6pm. It would feature the latest popular songs from genres like hip hop, techno, and house. Listeners could tune in live on the radio or online, and could access past episodes on the station's website. The show aims to keep audiences engaged with discussions of new music releases and artists, as well as celebrity gossip.
Genres
Pop videos typically tell stories about relationships through dance performances shot at beaches, parties, or holidays. They use bright lighting and shots that zoom in and out or show different angles. The artist maintains eye contact with the camera. The target audience is mainly female teenagers aged 14-22 who can relate to mostly female pop artists.
Classical performances feature a single main light on an empty stage with a band or chorus. The lyrics discuss the artist's experiences and the artist dresses formally without being seductive. Videos use close-ups and zooming to portray emotions through scene and lighting. The target audience is older, aged 33-45.
R&B videos prominently feature bling, gold, flashy clothing and
Pop media presentation
Pop music originated in the 1930s in the US with the development of swing music. It is characterized by catchy vocal hooks and melodies that are easy to remember. Pop artists typically wear bright, casual clothing in their music videos to appeal to teenagers and young adults. Music videos are often set in urban locations or clubs to portray a youthful environment. The main instruments used in pop music are vocals, guitar, keyboard, and percussion.
Pop media presentation
Pop music originated in the 1930s in the US with the development of swing music. It is characterized by catchy vocal hooks and melodies that are easy to remember. Pop artists typically wear bright, casual clothing in their music videos to appeal to teenagers and young adults. Music videos are usually set in urban locations or clubs to portray a youthful environment. The main instruments used in pop music are vocals, guitar, keyboard, and percussion.
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Know your customers by understanding their preferences, requirements and desires by sending customer surveys.
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This document outlines three location plans for a music video:
1) Sandbanks beach - A quiet, derelict beach that will allow effects using the sand and water while also changing between group shots and different angles.
2) A house - Chosen as a contrast to the outdoor beach, and where photoshoot images will also be taken. Scenes will be filmed on the banister and stairs to use various camera angles.
3) A local forest - The final location chosen for its contrast to the beach and house. Long shots of the girls balancing on trees are planned to portray the idea that they "rule the world" in the empty setting.
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This document describes using a particle swarm optimization (PSO) algorithm to tune the parameters of a proportional-integral-derivative (PID) controller. PID controllers are commonly used in industrial processes but can be difficult to manually tune. The PSO algorithm is applied to optimize the PID parameters to minimize errors and improve closed-loop performance compared to traditional tuning methods like Ziegler-Nichols. Simulation results show the PSO-tuned PID controller provides better step response characteristics like reducing steady-state error, rise time, settling time and overshoot in controlling a DC motor speed compared to the Ziegler-Nichols method.
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Similar to Target Audience
Target audience
The target audience for this music video is teenagers aged 15-25, with a slightly higher percentage of males. Research shows the main age demographic is 15-24 year olds. To appeal to this audience, the video needs to incorporate current trends and styles while also appealing to both males and females. The core audience is interested in music genres like hip hop, rap, and alternative R&B, and they stay up-to-date on social media.
Rap Music
Rap MusicPaper Writing Services For College Students State University of New York College at Plattsburg
Rap music has become a controversial genre that is debated as having both positive and negative influences. While some rap lyrics promote violence, drugs, and degrade women, rap can also be a form of artistic expression and storytelling that allows marginalized groups to voice their experiences. The essay discusses the history and evolution of rap from its origins in the 1970s to its widespread popularity today globally. It also examines rap as a cultural phenomenon and the role of rap in shaping language and culture for youth.Audience Research
The document discusses the target audiences for several music genres:
- Pop targets mainly young people aged 16-24, especially young females. They listen to top 40 artists and wear mainstream clothing brands.
- Drum and bass targets those aged 18-25 due to party connotations. Fans are called "ravers" and the audience is mixed gender wearing vibrant colors.
- Indie pop targets ages 16-22 through social media. The audience gender varies and includes university students seeking independence.
- Alternative rock audiences are aged 16-25, mainly male, interested in narrative and image-based music videos.
- R&B targets ages 13-25 females through love songs. Male artists portray sexuality to
Audience profile
RnB music generally appeals to a middle-class audience aged 14-25, particularly teenage girls and young adults who relate to the love-focused lyrics. The genre typically features mixed-raced or black artists, as RnB originated from African-American music styles like soul, rhythm and blues, and jazz. Females are often attracted to RnB due to the male artists and meaningful lyrics about life stages, while the music videos commonly portray sexual or fashionable imagery.
LO4 Pro Forma Marketing and PR
The band profile summarizes key details about the band The Big Channel including their name, age, album titles, genre, style, and contemporaries. The objectives section outlines goals to make the band nationally and globally recognized within a year by collaborating with other pop punk bands, selling 95,000-100,000 records in the first month, and gaining recognition through live performances and social media. The document provides information on targeting 16-25 year old females, using various media platforms like YouTube and magazines to promote the band, and selling merchandise to generate interest.
Music video pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the main roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative lyrics. Promotion on YouTube, Instagram and Facebook aims to build the artist's unique image and fanbase.
Music Video Pitch
Chance The Rapper was chosen as the artist for the music video. His genre of alternative rap fuses different styles and refuses traditional stereotypes. The song "Israel (Sparring)" was selected for the video. Joshua and Gracia will play the lead roles. The target audience is 15+ who will appreciate the song's meaningful lyrics and biblical references delivered without judgement. The video will tell a story that relates scenes from the narrative music video to lyrics to draw the audience in. Promotion of the artists will be done through social media, a website, and YouTube to spread their unique style.
My target audience
The document discusses targeting a music video audience aged 16-20 who enjoy indie pop and R&B music. It notes that the target audience will likely be on social media platforms and familiar with the internet. While the genre's listeners can be of any gender, the discussed artist Mabel's music tends to attract more female listeners given its love-based themes. The style of typical listeners is described as urban and unique, and possibly also interested in rap music. A survey of teens showed they most commonly access music videos through their smartphones rather than television.
Codes&Conventions of Music Genres
The document discusses several genres of music including pop, rock, hip-hop/rap, R&B, and dance music. It provides details on the origins, conventions, and notable artists for each genre. For pop music, it notes the genre's wide appeal and emphasis on catchy choruses. For rock music, it highlights white male dominance and themes of love, violence, and politics. Hip-hop/rap is described as focusing on rhythmic backing and rapping vocals, originating in urban areas in the 1970s. R&B has African-American roots and themes of love and relationships. Dance music accompanies dancing and has evolved from court dances to modern electronic styles played in clubs.
Codes&Conventions
The document summarizes several genres of music including pop, rock, hip-hop/rap, R&B, and dance music. For each genre, it discusses origins, conventions, notable artists, and in some cases provides an example music video. Pop music is characterized by catchy choruses and wide appeal. Rock music originated in the 1950s and subgenres include punk and metal. Hip-hop features rapping and originated in the 1970s in urban areas. R&B has roots in jazz and soul and often discusses love. Dance music accompanies dancing and has evolved from ballroom to disco to modern electronic styles.
Codes&Conventions of Music Genres
The document discusses several genres of music including pop, rock, hip-hop/rap, R&B, and dance music. It provides details on the origins, conventions, and notable artists for each genre. For pop music, it notes the genre's wide appeal and emphasis on catchy choruses. For rock music, it highlights white male dominance and themes of love, violence, and politics. Hip-hop/rap is described as focusing on rhythmic backing and rapping vocals, originating in urban areas in the 1970s. R&B has African-American roots and themes of love and relationships. Dance music accompanies dancing and has evolved from court dances to modern electronic styles played in clubs.
Type Of Genres
Pop videos typically tell stories about relationships through dance performances shot at beaches, parties, or holidays. They use bright lighting and shots that zoom in and out or show different angles. The artist maintains eye contact with the camera. Pop targets teenagers aged 14-22, especially females, as most pop artists are female.
Classical performances feature a main light and empty stage. The music expresses personal experiences through elegant videos using close-ups and zooms. Classical targets an older audience from 33-45 years old.
R&B videos prominently feature bling, flashy clothing and cars to portray lavish lifestyles. Locations include mansions and luxury homes. Lyrics discuss arguments over careers or relationships.
R&B
R&B originated from blues, jazz, and gospel music in the 1940s-1950s United States. Common elements include rhythmic beats combined with soulful vocals about relationships, heartbreak, and everyday life. Famous R&B artists like R. Kelly and Mariah Carey helped popularize the genre in the late 20th/early 21st century by redefining its sound and putting it back in the spotlight. Conventions include sexually suggestive portrayals of males and females in music videos to appeal to predominantly female audiences, as well as a focus on simple melodies, lyrics, and tempos for dancing or emotional ballads.
description of your target audience
The document discusses targeting a music video for an indie/rock genre towards 16-25 year olds. This age group is mature enough to understand narrative music videos and are loyal concert attendees. The music video will target 56% females and 44% males since the romantic theme will appeal more to females, despite the song relating to both genders. The target audience are social media-active, indie/rock fans who attend minor concerts and play instruments in their free time.
Audience profiling and demographics research
The document discusses demographics for the target audience of a song called "Jaywalk" by Brayton Bowman. It analyzes the audience by age, gender, and race. For age, it recommends targeting 16-25 year olds as the song contains mature themes and blends various genres beyond just pop. For gender, it suggests the target could be either male or female with a potential slight male majority, contrasting typical pop audiences. For race, it notes that while pop audiences are usually white, the song incorporates Black genres like funk and R&B, so the target race is ambiguous.
Who would be the audience for your media product
The target audience for the neo-soul music magazine would be reformers aged 13 to 25, especially females. Reformers value self-esteem and achievement, and identify with the themes in neo-soul music. While soul music appeals to older audiences aged 25+, the magazine will focus on the typical R&B audience of teenagers and young adults. Females make up much of the R&B fanbase, as the songs often discuss love and heartbreak, and portray male artists sexually to attract female viewers physically.
Dynamic Radio
Dynamic Radio is a contemporary hit radio station that plays chart and popular music according to top 40 music charts. It aims to have a similar vibe to Capital FM through its music selection, host conversation, and competitions. The target audience is 17-30 year olds who like knowing celebrity gossip and hearing new songs. Typical listeners enjoy going to concerts and clubs. The playlist includes chart, dance, and R&B hits by artists like Will.i.am, Avicii, Daft Punk, and Macklemore & Ryan Lewis. The station meets listeners' needs through its music selection, competitions offering concert tickets, and content targeting their age group.
Dynamic radio 3 Jade Hale
Dynamic Radio is a contemporary hit radio station that plays chart and popular music according to top 40 music charts. It aims to have a similar vibe to Capital FM through its music selection, host conversation, and competitions. The target audience is 17-30 year olds who like knowing celebrity gossip and hearing new songs. Typical listeners enjoy going to concerts and clubs. The playlist includes chart, dance, and R&B hits by artists like Will.i.am, Avicii, Daft Punk, and Macklemore & Ryan Lewis. The station meets listeners' needs through its music selection, competitions offering concert tickets, and content targeting their age group.
Target audience research
The document summarizes research conducted with 20 people of different ages and occupations to understand the target audience for a music video. Key findings include:
- Younger people aged 16-25 preferred genres like house/dance and liked artists like Calvin Harris and Duke Dumont. They were more likely to attend music festivals.
- Older people tended to prefer pop or dance music and artists like Ed Sheeran and Ellie Goulding.
- Most people listened to house music on their phone or radio, indicating it appeals widely.
- Younger people were more socially active, enjoying meeting friends and going out, suggesting an outgoing target audience.
- Most listened to Capital radio, known
My Target Audience
The document discusses the target audience for the band Overexposed based on their music genre, music video, and promotional photos. It analyzes that their alternative rock and pop sound can appeal to a wide range of people. Teenagers are identified as a crucial target demographic since they have a large influence on bands' success. Twenty to thirty-five year olds are also an important target as they make up a significant portion of music festival attendees. While smaller in number, thirty-five to forty-five year olds are still considered part of the target audience.
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Feedback
This document provides feedback on pre-production tasks for a music video project. It summarizes the student's blog posts on research topics like analyzing similar music videos, the genre, and target audience. The teacher notes that the blog shows good understanding but could include more details, examples, and evidence of research in some areas. Storyboards and production schedules are well done with clear details. Locations, props, and actors need more information. The student's work meets the requirements and demonstrates knowledge of conventions, but could make better use of terminology and technical elements. The teacher awards the work 15 out of 20 marks initially with suggestions for improvement.
Video feedback
The document provides a summary of Jasmine Downer's A2 coursework, which included a music video, digipak, and advert. The music video received 31/40 and was praised for its camera work, variety of shots, mise-en-scene, editing to the beat, and overall attention to visuals. The digipak cover showed understanding of layout but the inside could be more creative. The advert demonstrated clear design, good use of images and fonts, and awareness of layout. Overall the coursework received a total of 45/60.
Feedback sheet
Jasmine Downer received a grade of B for her A2 coursework, which included several tasks. For her main video construction task, she received high marks for using camera techniques well, editing to the beat of the music, and choreographing an excellent dance routine. Her digipak and poster ancillary tasks also received good marks for clear design and effective use of technical skills. In her evaluation, she provided detailed answers about how her video conformed to genre conventions and how her three products worked together visually, but could have included more technical terminology. Overall, her practical work was of a good standard and showed progress, though her evaluation lacked technology use.
Digipak Analysis
This document analyzes and summarizes the album cover, advertisements, and tour posters for Beyoncé's 4th studio album. The album cover features a simple design with Beyoncé's name and the album title, showing her in a powerful pose wearing revealing clothing to portray her as a strong woman. The advertisements and posters continue promoting her image through revealing outfits and poses that emphasize her beauty and status. Consistent fonts and similar imagery across her materials help maintain her brand identity and quality. The goal is to attract audiences through focusing primarily on Beyoncé's talent and public persona.
Digigpak annalysis
The document describes and analyzes the album cover for Beyoncé's 4th album. The cover features a simple design with Beyoncé's name and the album title, along with a powerful central image of Beyoncé in a revealing but tasteful fur jacket and gold wristband pose. The revealing costume helps portray her as a strong, superior woman. The neutral background makes the dark text and her image stand out clearly.
Recce Photos
This short document mentions 3 locations: Sandbanks beach, an unspecified 2nd location, and the local forest as the 3rd location.
Location and Floor Plan
The document provides floor plans for three locations for a music video: a beach, a forest, and a promenade. The beach location was chosen to be quiet and derelict to match the feel of the video about girls and power. The sand and water at the beach can add effects. The promenade will be used for some sections to show a slight change in location. The forest was selected as the final location as it provides a big contrast to the beach and offers diversity of locations fitting for a contemporary R&B genre video.
Shot List
The shot list contains 41 shots detailing camera movements, locations, and dance sequences being filmed. Shots include establishing shots of dancers on the beach and in forests, close-ups of individual dancers, mid shots of dance formations and balances, panning shots following dance lines and circles, and shots of tumbling tricks and solo and group dance pieces. The shots document the filming of a dance film from wide establishing shots to tight close-ups through various camera movements and angles.
Costumes, Props and Actors
The document discusses the costumes, props, and actors for a music video. For costumes, the colors green, black, and gold were chosen to portray a fierce and strong mood. Dance-oriented clothing like leotards, playsuits, and crop tops were selected so the dancers could move easily. Each dancer will wear a different shade of these colors to stand out. The lead singer will have costume changes including a long dress when alone and similar clothing to the chorus when with them. No props will be used, instead splashing water and swishing sand will create effects. The actors are girls the director dances with who can perform the contemporary R&B track and fierce, powerful choreography effectively due to practice.
Beyoncé run the world lyrics
The document describes Beyoncé's music video for "Run the World (Girls)" through a play-by-play of shots that show a group of women dancing in various formations and locations. Scenes include the women dancing in a triangle formation, on the floor, and in a circle while the song's lyrics of "Who run the world? Girls!" are repeated. Camera shots include close-ups, tracking shots, pans, and aerial views that follow the dancers as they move through different dance routines across different backdrops to celebrate the power and accomplishments of women.
Annotated lyrics
The document describes Beyoncé's music video for "Run the World (Girls)" through a play-by-play of shots that show a group of women dancing in various formations and locations. The video emphasizes empowering lyrics about women running the world through scenes of the dancers moving together in synchronized choreography, posing in strong stances, and tumbling or showing off athletic skills like walkovers and backovers. It concludes by having the group of women ask "Who are we?" and answer "We run the world."
Music Video Theory
There are three main types of music videos: performance videos show the artist singing and/or playing instruments; narrative videos contain a story line that runs throughout, sometimes featuring the artist as actors; and conceptual videos are based around a single concept or idea with editing and effects rather than a literal interpretation of the song.
Andrew Goodwin
The document summarizes Andrew Goodwin's analysis of key features and ways to analyze music videos. It outlines 6 features of music videos including demonstrating genre characteristics and intertextual references. It also lists 5 ways to analyze music videos such as examining thought beats, narrative and performance, the star image, and the relationship between visuals and song through illustration, amplification, or disjunction. Technical aspects like mise-en-scene, sound, cinematography, and editing are also important to analyze.
Question 6- What have you learnt about technologies from the process of const...
The document discusses technologies the author learned during constructing their media project. They learned how to use Blogger to create and manage a blog, including posting documents and editing blog entries. They used Prezi to create presentations and Slideshare to convert Prezi presentations into a format that could be uploaded to their blog. The author also learned how to use Premiere Pro for video editing, including cutting clips, adding effects and music, and exporting the final edited video. A microphone was used to improve audio quality for parts of the filmed project. Other software like Microsoft Word, PowerPoint, and the internet were also utilized.
Production Schedule
This document outlines the production schedule for a film project from pre-production through final evaluations, including dates for filming at night locations, starting and ongoing editing, deadlines for the initial film and adjustments, and evaluation periods extending into April. Filming was to take place over two Sundays in January, with editing beginning the following weeks and a film deadline in mid-February, followed by multiple weeks of evaluations.
Shot list
This shot list contains 15 shots detailing the scenes and camera movements needed to film a domestic dispute between a husband and wife that turns violent. The shots include close-ups, mid-shots and panning shots of both characters in various locations around their house. The shots also specify camera movements, character positions and dialogue to capture the escalating argument, with shots focusing on reactions and movements as the situation intensifies until its violent climax.
Script
Fearne confronts David about being late coming home from work and accuses him of seeing another woman. When David denies it and tries to calm her down, Fearne becomes increasingly angry and pushes him away. She demands that David leave their home immediately. Their argument escalates and Fearne threatens David with a knife before the screen goes black. When the screen returns, David is on the floor injured. Fearne realizes what she has done and flees the house in a panic.
Script
Fearne confronts David about returning home late from work and accuses him of seeing another woman. When David tries to calm her down, Fearne pushes him away and demands that he leave their home. David refuses to leave and calls Fearne irrational. The screen cuts to a close-up of a knife before going black. When the screen returns, Fearne realizes she has stabbed David in a fit of rage. She is seen dropping the knife in slow motion and leaving the house as David lies injured on the floor.
Brick analysis
The document provides an in-depth analysis of the opening scenes and techniques used in a thriller film called "Brick". It summarizes that the opening leaves the audience wondering who killed the girl found in a stream and how the boy is involved. Various shots and sounds are described that add mystery and tension, like close-ups of the boy's face and the girl's bracelet in the water. The document analyzes how the film keeps the audience guessing through ambiguous clues and multiple possible suspects to enhance the suspense.
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Target Audience
- 1. I have createdtwoavatars of whatI thoughtis the mostlikely the audience foramusicvideoof the genre ‘ContemporaryR&B’.The age of the audience would mainly be between14-25 yearolds. However,thisdoesn’tmeanthatpeopleolderoryoungerthanthisage bracket cannot listentothis genre itmeansthat majorityof the audience are betweenthese ages.Iwouldalsoexpectthis audience to be interestedinSoul,Jazz,funk,HipHopand pop music.The reasonwhyit reachesout to male andfemale audience isbecausethe musicvideosusuallyhas featuresthatattractboth genders.Some featuresincludememorable songlyrics,female dancers, upbeatandfastpace instrumental andarapper. AlthoughR&BoriginatedfromAfricantribes thisgenre attractsawide range audience anditdoesn’tmatterwhatrace, age and genderyouare to be able to listentothis genre. I wouldexpectthisaudience toalwaysbe upto date withthe latestsongsof theirfavourite artists, have mostsocial mediaaccounts(Facebook,Instagram, SnapchatandTwitter) andupto date with latesttechnology. Furthermore,Iwould imagine themtoalwaysbe outwithfriendsratherthanin withthe family.Aswell asthat,I wouldthinkthattheyare intotheirdesignerbrandclothingaswell as the high streetbrands. The target audience of R&Bis becomingwidelymore diverse andasthe genre expandsthe typesof peopleitreaches outtoalso grows.