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Audience research

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AS media coursework

Education
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Audience Research Target Audience of ahorror - Generallythose inthe age gap15-25 thismay be due to the age certificate of ages12/15/18. Horrors appeal toteenagersthisage because teenagersare saidto feel the shockfactorand adrenaline rush isenjoyable.Olderpeoplemaysayhorror filmsaren’tworthwatchingas theyare more interestedinotherfilmsastheyare boredof the whole horrorfilmidea. - Couplesplayabigpart ina horror filmstargetaudience. Itscommonforcouplestogoto watch a horror filmasit isa typical ‘date’film.Thisisasthe male genderfeel theycan protectand comfortthe female whenshe getsfrightened. - Its saidmenare more interestedinhorrorfilmsthanwomen.Thismaybe as theywantto prove and showoff thattheyare fearless. - There isn’ta certainsocial classrelatedtoa horror filmstargetaudience - People whowatchhorrorfilmstendtolove the suspense andadrenaline rushof watching the movie.Therefore theymayenjoythe adrenaline andexcitementof arollercoastersoit may be a good ideatoadvertise horrorfilmsintheme parks.
Age-17 ‘I hope this horror filmisn’t an 18’ ‘our firstdate’ ‘I’mnot usually that keenon horrors’ Age-18 ‘I’mnot scared,I can protecther’ ‘I always watch horror films’

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Audience research

  • 1. Audience Research Target Audience of ahorror - Generallythose inthe age gap15-25 thismay be due to the age certificate of ages12/15/18. Horrors appeal toteenagersthisage because teenagersare saidto feel the shockfactorand adrenaline rush isenjoyable.Olderpeoplemaysayhorror filmsaren’tworthwatchingas theyare more interestedinotherfilmsastheyare boredof the whole horrorfilmidea. - Couplesplayabigpart ina horror filmstargetaudience. Itscommonforcouplestogoto watch a horror filmasit isa typical ‘date’film.Thisisasthe male genderfeel theycan protectand comfortthe female whenshe getsfrightened. - Its saidmenare more interestedinhorrorfilmsthanwomen.Thismaybe as theywantto prove and showoff thattheyare fearless. - There isn’ta certainsocial classrelatedtoa horror filmstargetaudience - People whowatchhorrorfilmstendtolove the suspense andadrenaline rushof watching the movie.Therefore theymayenjoythe adrenaline andexcitementof arollercoastersoit may be a good ideatoadvertise horrorfilmsintheme parks.
  • 2. Age-17 ‘I hope this horror filmisn’t an 18’ ‘our firstdate’ ‘I’mnot usually that keenon horrors’ Age-18 ‘I’mnot scared,I can protecther’ ‘I always watch horror films’