Questionnaire

1. Questionnaire: Identifying the
Audience

2. 0
1
2
3
4
5
6
7
Likely
Unlikely
Maybe/Don’t know
What film genres are you most likely/unlikely to watch?
18-25 Year Olds
0
1
2
3
4
5
6
7
8
Likely
Unlikely
Maybe/Don’t know
15-18 Year Olds
0
1
2
3
4
5
6
7
Likely
Unlikely
Maybe/Don’t know
25-35 Year Olds
0
1
2
3
4
5
6
Likely
Unlikely
Maybe/Don’t know
40-50 Year Olds
• We asked ten people from each age range which film genres they preffered

3. 0
1
2
3
4
5
6
Women Men
Likely
Unlikely
Maybe/Don’t
know
0
1
2
3
4
5
6
Women Men
Likely
Unlikely
Maybe/Don’t
know
0
1
2
3
4
5
6
Women Men
Likely
Unlikely
Maybe/Don’t
know
What is the likelihood that you would watch a psychological
horror film?
18-25 Year Olds
15-18 Year Olds
25-35 Year Olds 40-50 Year Olds
• We asked ten men and women from each age group whether they would watch a
psychological horror film
0
1
2
3
4
5
6
Women Men
Likely
Unlikely
Maybe/Don’t
know

4. 0
1
2
3
4
5
6
7
8
15-18 18-25 25-35 40-50
Yes
No
Maybe
After watching the opening sequence of our production,
would you watch it?
Age Ranges Asked
• We showed the ten people from each age range our film opening, and then asked them
whether or not they would consider watching it if it were a real production.