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UMSL Facebook Network

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Sally Truong's overview of the UMSL Facebook Network presented to the Marketers' Forum on June 8, 20011.

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UMSL Facebook Network

  1. 1. Presented by: <br />Sally Truong<br />Senior Marketing Coordinator<br />University Marketing and Communications<br />
  2. 2. What is the new UMSL Network?<br />Compilation of all official University pages of offices, departments, and units at facebook.com/umsl.edu<br />Directed the landing page allows you to see who likes what pages and the total fans we have in our network<br />On Monday, we have 12,154 in our network<br />What pages are in the network?<br />
  3. 3. Growth of UMSL Network<br />
  4. 4. How will we use the network?<br />Target prospective students and stakeholders<br />Marketing to our fans’ friends and friends’ friend<br />Live demonstration of advertising<br />Potential reach over 130,000,000 facebook users<br />
  5. 5. Future for UMSL & facebook?<br />Additional Applications <br />Twitter & Foursquare/FB places<br />Deals/Coupons with every check in<br />Pushing network pages content up through the main page via tags<br />Growing the number of world wide fans<br />Student Ambassadors<br />Goal of 15,000 world wide fans by September 1<br />
  6. 6. Future for UMSL & social media?<br />Fall campaign includes:<br />Promotions for giveaways<br />Scavenger hunts for Louie<br />Wednesday’s where is this photo<br />Thursday’s UMSL trivia<br />Friday’s picture of the week<br />More Videos<br />UMSL Social Media’s Guide to Best Practices<br />
  7. 7. Questions?<br />Do you want to join the network?<br />Need help setting up your page?<br />Need ideas for content?<br />Ideas for more fans?<br />Contact:<br />Sally at socialmedia@umsl.edu<br />Jon at hinderliterj@umsl.edu<br />
  8. 8. Using your facebook fanpage?<br />Market UMSL brand by being the voice for your page<br />Do this by “Using Facebook as Page”<br />Like other UMSL pages, comment on links and pages’ attend events<br />New Fans Feature<br />How many LIKES?<br />Reciprocate likes from other pages<br />
  9. 9. More about fanpages …<br />Remember:<br />Student participation on your page is voluntary <br />Pages are not responsible for what is posted by users<br />Comments are always notified by e-mail <br />Offensive or negative comments can be deleted<br />Connect and share with your audience<br />Events, updates, link to campus news, etc.<br />Looping the communication circle<br />
  10. 10. Best Practices for Facebook Fanpages<br />Be transparent about who you are<br />Be consistent, provide fresh, relevant and up-to-date content<br />Use best judgment with negative posts, feedbacks and comments <br />Find a balance for posts and set goals<br />Connect facebook to your other social media <br />

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