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Alibaba.com
The document summarizes information about Alibaba Group and its major e-commerce platforms and services. It provides the following key details: 1) Alibaba is the world's largest e-commerce company, operating major platforms like Taobao and Tmall with over 1 billion active buyers and 10 million active sellers. 2) It has the highest single-day sales for its annual Singles Day shopping festival, generating over $30 billion in sales in 2021. 3) The document outlines Alibaba's business models, comparison to major shopping events in other regions like Black Friday, and its expansion of services to India.
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Alibaba.com
- 1. ALIBABA.COM By:- Shubham Banthiya ShubhamThakkar Anshul Maheshwari Rohit Bagmar
- 2. 2 World‘s largest e-commercemarketplace 434 M 42 M 1 bn $485bn +10 M GMV (full fiscal year 2016) PACKAGES DAILY ACTIVE SELLERS ACTIVE BUYERS (427M mobile) PRODUCTS & SERVICES LISTINGS On March 21st, 2016… RMB 3 trillion milestone
- 3. And being completelydigitalized = 563 +200 million smartphone users in China & India 14
- 4. The power ofWeChat 16 As China Has a ban on Facebook YouTube Whatsapp google so only option for marketing is by WeChat
- 5. Single Day: thelargest shopping festival in the world $14.4 bn GMV in 1 day 70% through mobile 16,000 international brands (33%) $2 bn in 8 minutes 140,000 transactions per second during the high moment 467 M deliveries 5
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- 9. SOCIAL MEDIA BUZZ “Is11.11 really cheaper?” “Reveal” the real sale “What should we buy on 11/11?” Recommendation lists went viral Mysterious Gifts
- 10. PROMOTION someone won¥100 bonus money after filling ¥300 First, dig holes in users’ pockets Win bonus for filling Alipay Accounts “It’s stupid to put your money in your savings account. Even though the chance to win the bonus is really small due to the large volume of accounts, there is nothing to lose if you don’t win one. ”
- 11. PROMOTION Hourly Sec-kill Product Over90% off Samsung 4G memory card ¥1.9 = 30cents
- 12. RESULTS Sold $9.3billion, 42.6% werepayed by mobile devices. Broke two Guinness World records Most (1,894,867) mobile phones sold in a single online platform in 24 hours Highest online retail sales ($9.3 billion) in 24 hours in a single company Heavenly Cat Money Cat
- 13. Business Model China'se-commerce market is dominated by Alibaba. Though the company operates through a unique combination of business models Alibaba acts as a middleman between buyers and sellers online and facilitates the sale of goods between the two parties through its extensive network of websites. The largest site, Taobao, operates as a fee-free marketplace where neither sellers nor buyers are assessed a fee for completing transactions. Rather, the nearly 7 million active sellers on Taobao pay to rank higher on the site's internal search engine, generating advertising revenue for Alibaba that resembles Google's core business model.
- 14. Comparison of Singlesday with Black Friday and Cyber Monday 2016 comparison Singles Day $20.0 Bn Cyber Monday $ 3.39 Bn Black Friday $ 3.34 Bn
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- 18. Alibaba.com App forB to B
- 20. Market Trends andOnline Seminar
- 21. Training Center andSuccess Stories
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