Talisma Corp: Customer-centric Manufacturing
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This document discusses how companies can build customer centricity and engagement. It provides examples of how Nike, Airbus, and 3M engage with customers. It argues that listening to customers, understanding them, co-creating value with them through collaboration are essential to building brand endurance. The document promotes Talisma as a company that can help deliver better customer insights, engagement, experiences, and relationships through intelligence-driven interactions on mobile devices. Analyst reports praise Talisma's growth strategy and value proposition in providing real-time customer insights and analysis.
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Talisma Corp: Customer-centric Manufacturing
- 1. TALISMA Raj Mruthyunjayappa, Managing Director, EMEA and APAC, Talisma Corporation talisma.com/cem
- 2. From the moment of first contact with a customer to the final day a customer stops driving one of their cars, there is not a single disconnect between the customer and the brand. By engaging with informed, connected, and networked customers around the globe, Nike has found their shared experiences to be a new source of value. Airbus is making airplanes more “attractive” to prospective buyers. The greatest catalyst to build value for people and stimulate growth is the recognition that we participate in a connected world, says 3M Building brand endurance through customer centricity
- 3. Listen Understand Co-create Value The strategic opportunity for is to use engagement platforms through which manufacturers can build customer relationships on a scale and scope as never before. Engage Collaborate Sell ValueAdd Prepare It all starts with listening to your customer
- 4. The journey towards excellence
- 6. Better customer insights Talisma delivers… More collaboration opportunities Better customer engagement Omni-channel experience Happy customers Best-in-class customer centricity Social media engagement Intelligence-driven interactions Better dealer and supplier relationships Communication Impact measurement
- 7. Analyst views • Well-defined growth strategy and successful execution • Compelling value proposition aligned to target market backed by strong execution capabilities • Provides real-time insight and analysis • Provides functional capabilities on mobile devices like smart phones and tablets - NASSCOM - Frost & Sullivan. Aug 2014 NASSCOM is a premier organization that represents and sets the tone for public policy for the Indian software industry “ “ Talisma among the most popular banking solutions in India.“ “CII – PwC. March 2014
- 8. Vodafone
- 9. Talk to us to learn how you can drive customer experience. talisma.comcem
Editor's Notes
- Nowhere along their product’s journey do customers find themselves in contact with anyone else but Tesla. Google’s modular smartphone helps which owners customise simply by pulling out modules and replacing them – but only as a trial, and only in Puerto Rico. “Project Ara” will allow you, for example, to take out the camera module from your smartphone and replace it with a new one that takes photographs at a higher resolution. Other module will include processors, memory or additional batteries. 3M has a design team in Minnesota that identifies customer needs and explores technological possibilities to create a meaningful & relevant connection between people and the 3M brand… Nike is involving customers in the value creation process by offering Internet sites where they can share their interactions and experiences. These range from customers' ideas about how to improve or customize products to their feelings when they use products Airbus is building a new support strategy where customers pay for a significant portion of purchased services with data collected during operations.
- Co-creation notes One exciting innovation is the FreeStyle machine, a new generation of fountain dispenser launched by coke. Offering over 100 products, it enables any kind of flavor mix, creating new and unique flavor combinations. It’s a big shift: out of manufacturing and into equipment innovation to enable consumer co-creation and customization. The individualized consumer experience with the products is a key Millennial expectation. The new mobile app lets consumers save all their blends, so any Freestyle machine will know their favorite flavor combo. Data based on user feedback on the Freestyle, combined with technical monitoring which provides Coke with insight on product, consumer engagement and new dispenser opportunities.