A fresh research* initiative by dynamicCIO shall aim at creating perspectives around the important areas of Enterprise Digital Platforms and enable CIOs to become more competitively relevant. Topic of Research: “Platform Thinking– the New Engine of Competitive Strategy” The Scope of Research: § Establishing a definition and scope of Platforms § How Platforms are going to be the basis of future competitive strategy. § How does the enterprise digital platform create capabilities and how these capabilities serve as options, which can be leveraged in market contexts?

1. PLATFORMS
PREPARING ENTERPRISES
FOR HYPER GROWTH
22nd JUNE ‘16 24th JUNE’16 29th JUNE’16
MUMBAI BANGALORE DELHI

2. Platform –
A definition
A collectionof individual planks (pieces)
whichis ableto quickly and easily scale,
morphand incorporatenew features,
users,customers,vendors,and partners
and also incorporatingthird–party
collaborationaimed at achieving business
excellenceacrossthe entire enterprise
spectrum.”

3. Growing
Influence of
Platforms
• CIOs have long recognized the power of platform
approaches to information and technology
architecture. What’s different now is that new digital
opportunities and evolving threats, including new
commercial and ethical challenges, reveal that
platform dynamics need to penetrate all aspects of the
business.
• In last few years, a new phenomenoncalled a
“Platform” has emerged rapidly as more and more
companies recognize they canleverage the
applications they have developed as strategic
assets. Simply, a platform is anything a company can
use to differentiate itself from its competitors and
distinguish itself in the marketplace.

4. Platform as
a Business
Model
PLANKS
INCREASED
STICKINESS
MORE
TARGETED
MARKETING
BASIS DATA
MORE AND
DEEPER
INNOVATION
MORE AND
BETTER
CUSTOMER
DATA
MORE
PROFITS,
CUSTOMERS
AND USERS
MORE
REVENUE
MORE TIME
SPENT ON
PLATFORMS
PLATFORM
Source:TheAgeofthePlatform(Book)

5. CPC 5th Edition:
Exploration
Beyond
Normal
A fresh research* initiativeby dynamicCIO shall aim at
creating perspectives around theimportant areas of
Enterprise Digital Platforms and enable CIOs to become
more competitively relevant.
Topic of Research: “PlatformThinking– the New Engine
of Competitive Strategy”
The Scope of Research:
§ Establishing a definition and scope of Platforms
§ How Platforms are going to be the basis of future
competitive strategy.
§ How does the enterprise digital platform create capabilities
and how these capabilities serve as options, which can be
leveraged in market contexts?
*The research shall be unveiled at the CPC 3-city Summit in June 2016

6. Research-
Based Book
The CPC 2016 Research on Platforms –the New
Engine of Competitive Strategy will result into
a book aimed to be launched at the Summit.
Construct of the Book:
• Introduction -Why do CIOs need a platform approach?
• Definition -What is a platform approach?
• Operationalization - How to think and build a platform?
• Technology - How to select technology and partners?
• Technology Vendor Platform Strategies
– Vendor 1
– Vendor 2
– Vendor 3
– Vendor 4
– Vendor 5

7. New
Elements in
CPC 2016
Pre-CPC CIO Consultations
– With a group of 10-12CIOsin New Delhi,Mumbai and
Bengaluru.CIOs would bethose who hold position of
high esteem in the industry.These consultations are
aimed at creating “CollectiveWisdom” and a roadmap
for thefuture.
Vendor Platform Strategies:
– dynamicCIO will be talking to 5-6 large, pioneering
technology companies who have a dedicated
enterprise technology platform strategy to offer to
CIOs.

8. Agenda TIME SESSION
08:30 AM – 09:30 AM Registrations & High Tea Reception
09:30 AM – 09:45AM Editor’s Session onCPC 2016
09:45AM – 10:15 AM CPC’16 Keynote: Future of Enterprise Platforms*
10:15AM – 10:45AM Presenting Partner’s Keynote
10:45AM – 11:30 AM Research Presentation: Platform Thinking– the New Engine of
Competitive Strategy
11:30 AM – 11:45AM COFFEE BREAK
11:45AM – 12:05 PM Technology Session
12:05 PM – 12:25PM Technology Session
12:25 PM – 01:00 PM CIO Master Presentation: Platforms and the Future of
Enterprise Business*
01:00 PM – 01:20 PM Technology Session
1:20 PM – 01:30 PM Research Book Launch
01:30 PM onwards Closing Remarks followed by Lunch

9. for Sales
Nitin Walia
9811772466
nitin.walia@greyhead.in