The document outlines Vladimir Rusev's educational and professional experiences. It discusses his time at AUBG where he studied business administration and politics, learned time management and made lifelong friends. It then details his roles founding and growing companies in Bulgaria like Wizcom and EONTOYS, as well as his work in sales for Leanplum. Most recently, it discusses his focus on health and fitness companies like WildFit and Shapie, as well as developing peak performance habits and an abundance mindset. It emphasizes the importance of finding the right co-founders and teammates to tackle big problems and opportunities.
Technological entrepreneurship is key to world peace and prosperity. It can be taught by exposing students in fields like engineering and science to successful entrepreneurs as role models. The Technion university holds a class on the topic where hundreds of students hear lectures from entrepreneurs about how they started and grew their businesses, the difficulties they faced, and how they overcame mistakes. Governments can support technological entrepreneurship through incubators, partnerships with venture capital funds, and research funding for startups. While innate skills may help, entrepreneurship can be learned from seeking strategic partners, angels, or bootstrapping rather than relying on friends/family money or VC funds alone.
How to best structure your sales, marketing, and customer success teams so that they have alignment.
What sales process to follow and how to lead value-based conversations that best convert Leads to Customers.
Ditch the Marketing Funnel and focus on the Flywheel to better service your existing customers and drive future growth. We will cover why Inbound vs Outbound in these critical times as well as why Bulgaria is a great place to build your Sales Team.
Leanplum’s experience on technical, marketing, and implementation partners.
Vladimir Rusev Elevate Accelerator AUBG - 2021Vladimir Rusev
This document provides advice on starting a new business called MyHealthBuddy. It recommends focusing on growing industries like health-tech during COVID-19. The key aspects to focus on are having a compelling personal story, understanding why you are starting the business, quickly building an MVP to test the market, and focusing on inbound marketing and sales fundamentals like prospecting and defining value propositions based on business benefits rather than features. Experience from previous startups like Connecto and Leanplum emphasize the importance of consulting projects, A/B testing, and optimizing sales processes.
Vladimir Rusev - Presentation Goto Market for Founders Institute Startups in ...Vladimir Rusev
This document provides an overview of starting a new business focused on building chatbots. It discusses finding early customers in specific industries and geographic regions, developing a minimum viable product quickly, and getting customer feedback to iterate the product. The founders aim to disrupt markets by creating a platform that allows non-technical users to easily build and deploy chatbots across multiple messaging channels.
Generation Y, those born between 1982-2000, now represents Australia's largest demographic at 4.67 million people. They make up 70% of workers in the hospitality industry and 80% of franchisees employ between 8 to 20 staff, meaning over 12,000 Generation Y staff are currently working in stores. Managing this generation effectively is important for business success as their performance and turnover can impact sales, costs and innovation. Focusing on developing a culture where they feel valued while allowing flexibility can help attract and retain Generation Y staff.
This document summarizes Frederik Vind's background and experience in people and culture roles. It then outlines a thought experiment about launching a marketing campaign with a DKK 600,000 budget. The rest of the document discusses key points to improve talent conversions for recruitment, including treating recruitment as core business, aligning company culture and brand story, engaging current employees in hiring, building a talent ecosystem using technology, prioritizing diversity and inclusion, being good at firing requires being good at hiring, and allowing company culture to evolve over time.
The document outlines Vladimir Rusev's educational and professional experiences. It discusses his time at AUBG where he studied business administration and politics, learned time management and made lifelong friends. It then details his roles founding and growing companies in Bulgaria like Wizcom and EONTOYS, as well as his work in sales for Leanplum. Most recently, it discusses his focus on health and fitness companies like WildFit and Shapie, as well as developing peak performance habits and an abundance mindset. It emphasizes the importance of finding the right co-founders and teammates to tackle big problems and opportunities.
Technological entrepreneurship is key to world peace and prosperity. It can be taught by exposing students in fields like engineering and science to successful entrepreneurs as role models. The Technion university holds a class on the topic where hundreds of students hear lectures from entrepreneurs about how they started and grew their businesses, the difficulties they faced, and how they overcame mistakes. Governments can support technological entrepreneurship through incubators, partnerships with venture capital funds, and research funding for startups. While innate skills may help, entrepreneurship can be learned from seeking strategic partners, angels, or bootstrapping rather than relying on friends/family money or VC funds alone.
How to best structure your sales, marketing, and customer success teams so that they have alignment.
What sales process to follow and how to lead value-based conversations that best convert Leads to Customers.
Ditch the Marketing Funnel and focus on the Flywheel to better service your existing customers and drive future growth. We will cover why Inbound vs Outbound in these critical times as well as why Bulgaria is a great place to build your Sales Team.
Leanplum’s experience on technical, marketing, and implementation partners.
Vladimir Rusev Elevate Accelerator AUBG - 2021Vladimir Rusev
This document provides advice on starting a new business called MyHealthBuddy. It recommends focusing on growing industries like health-tech during COVID-19. The key aspects to focus on are having a compelling personal story, understanding why you are starting the business, quickly building an MVP to test the market, and focusing on inbound marketing and sales fundamentals like prospecting and defining value propositions based on business benefits rather than features. Experience from previous startups like Connecto and Leanplum emphasize the importance of consulting projects, A/B testing, and optimizing sales processes.
Vladimir Rusev - Presentation Goto Market for Founders Institute Startups in ...Vladimir Rusev
This document provides an overview of starting a new business focused on building chatbots. It discusses finding early customers in specific industries and geographic regions, developing a minimum viable product quickly, and getting customer feedback to iterate the product. The founders aim to disrupt markets by creating a platform that allows non-technical users to easily build and deploy chatbots across multiple messaging channels.
Generation Y, those born between 1982-2000, now represents Australia's largest demographic at 4.67 million people. They make up 70% of workers in the hospitality industry and 80% of franchisees employ between 8 to 20 staff, meaning over 12,000 Generation Y staff are currently working in stores. Managing this generation effectively is important for business success as their performance and turnover can impact sales, costs and innovation. Focusing on developing a culture where they feel valued while allowing flexibility can help attract and retain Generation Y staff.
This document summarizes Frederik Vind's background and experience in people and culture roles. It then outlines a thought experiment about launching a marketing campaign with a DKK 600,000 budget. The rest of the document discusses key points to improve talent conversions for recruitment, including treating recruitment as core business, aligning company culture and brand story, engaging current employees in hiring, building a talent ecosystem using technology, prioritizing diversity and inclusion, being good at firing requires being good at hiring, and allowing company culture to evolve over time.
Join us for a LIVE WEBINAR that identifies the key reasons why most business fail and the factors that are found in those that succeed. During the webinar, Growthink's co-founder and CEO Jay Turo will uncover the pitfalls that entrepreneurs and managers just can't seem to avoid, and reveal best practices for successfully growing and exiting your business.
Career Strategies and Entrepreneurship as a career choiceAltaf Rehmani
This document provides career advice and strategies for students. It discusses exploring interests to find a calling, developing diverse "T-shaped" skills, and being aware of automation threats from AI. Entrepreneurship is presented as an option if one has passion and business acumen. Key attributes for career success are listed, and future high-growth career fields are identified in technology, caregiving, and lifelong learning. The document also provides tips for starting a business, including focusing on marketing, validating ideas with customers, aligning partnerships, and preparing for fundraising challenges. Overall recommendations are to experiment early, learn from mentors, and balance product and marketing needs for entrepreneurial success.
Angel Investor Program, by Paul TwomblyMelissa Glass
Effective strategies; Transforming traditional investment environments from risk-averse to risk-embracing. Portfolio Strategy: Top tips for building a successful portfolio.
Melissa Murray Bailey (President - Americas) and Kevin Troy (Head of Research & Insights - Americas) share insight into what talent around the globe wants from their employers - what's similar in various regions, what differences exist, and what this means for building a global employer brand.
Introduction to Entrepreneurial Management - Entrepreneurship 101 (2013/2014)MaRS Discovery District
The document provides an overview of entrepreneurial management strategies and concepts across 15 pages. It discusses:
1) The 5 dimensions of success for startups including customer, product, team, business model, and financials. Failure in any dimension can cause startups to fail.
2) Key entrepreneurial frameworks and theories from thinkers like Blank, Osterwalder, Ries, Christensen and others.
3) The importance of customer development, testing hypotheses through minimum viable products, and pivoting based on customer feedback through a lean startup approach.
4) Segmenting customers and focusing on a single market initially for easier market positioning and potential cash flow.
The document provides advice for entrepreneurs on starting a business, including how to get funding from angels or VCs. It notes that most successful companies faced initial failures and discusses the importance of solving problems for customers. Digital businesses are highlighted as a good option that requires low costs to launch online using open source tools and cloud computing. Bootstrapping and finding angel investors locally are advised over relying on large VCs. Developing a minimum viable product and focusing on sales and marketing are also emphasized.
This document discusses various aspects of leadership including definitions, styles, traits, qualities and values. It defines leadership as influencing others to achieve organizational goals through the interaction between leaders, followers and the situation. It describes six main leadership styles and lists some common leadership values. It also discusses entrepreneurial skills and how developing these in youth can help address unemployment issues. Overall it provides a broad overview of different elements that comprise effective leadership.
Slides I use for talks to colleges and people wanting to start a business. It is a motivational 3 hour talk and several companies that I started or help start are discussed. I am prepared to travel to deliver this seminar. Feel free to contact me at patlynch@stockmarkettraining.ie or call me at +353872416668
The document discusses how business management can benefit from entrepreneurship and opportunities recognition. It notes that most traditional business models have remained unchanged, while entrepreneurship and small businesses are major drivers of economic growth. It then outlines the principles of effectuation, a decision-making process used by expert entrepreneurs in uncertain situations. This includes leveraging means, affordable loss, partnerships, and co-creating the future rather than predicting it. The conclusion is that adopting an entrepreneurial approach to learning and knowledge of effectuation principles seems practical for businesses.
Mian Imtiaz and Shahud Shami are creative directors who have worked at multiple advertising agencies in Pakistan and the UAE. Mian Imtiaz is 57 years old and takes an inside-the-box approach similar to Ernie Schenck, while Shahud Shami is 47 years old and takes a more outside-the-box approach like Gorilla Advertising. Both are members of the Creative Directors Only Network.
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
This is learning presentation of the course ERP Introduction and Its implementation
Level - 001
For more information contact Muhammad Khurram Baig 00923138854562 email at ribams99@gmail.com
Hot Shot Business is a collaborative venture between Disney Online and the Ewing Marion Kauffman Foundation that teaches young adults ages 9-12 the skills needed to become successful business owners. It promotes entrepreneurship in education and encourages successful entrepreneurs to give back to society. The program provides teacher, parent and student guides to help students learn skills like marketing, customers, and business competition through a game about running a candy shop business.
Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (universi...Chris Franke
My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.
Startups are different from small businesses and corporations in that startups search for a viable business model through customer interaction and experimentation, rather than focusing on executing an existing model like established companies. Universities currently teach how to run small businesses and corporations, but there is a rising need for entrepreneurship schools that can provide the unique skill sets required for building scalable startups, which should focus on executing ideas through customer feedback instead of extensive planning.
Mårten G Mickos provides advice on starting and building a business based on his experience as an entrepreneur. He discusses topics such as validating ideas, finding the right target market, securing funding from angels and VCs, building commitment in a team, and maintaining belief during challenges. Mickos warns against common mistakes like ideas that are too complicated, not understanding customers, and believing one's own public relations. He emphasizes thoroughly understanding the problem and market before starting, and advises continually experimenting and being prepared to abandon ideas if necessary.
NCET Tech Bite | Melissa Marsh, Prepare for GrowthDave Archer
Melissa Marsh, founder/owner of HRinDemand share tips on "Three Ways to Refresh Your Employment Strategy for 2016!" Get ready to build a strong and resilient employment strategy with a renewed focus on:
- Creative recruiting
- Preparing and planning for increased pay rates and perks
- Developing your current workforce - "Love the Ones You're With"
This document discusses a proposed internship program to help startups in Southeast Asia address bottlenecks in IT and marketing talent. The key points are:
1. The program would source unpaid interns for 6-8 week placements to provide growth solutions for startups in areas like marketing, sales, and IT. Interns would come from countries around the world.
2. Interns would research local markets, develop marketing and sales strategies, and help startups expand internationally. The goal is to catapult participating startups and help solve their talent needs.
3. Potential benefits for startups include testing top talent at low cost, gaining fresh perspectives, expanding markets and IT capabilities with minimal bureaucracy. The document
Samsung Malaysia (SME) - Special Presentation on Diversity & LeadershipRoshan Thiran
This document discusses insights on 21st century leadership for Samsung. It emphasizes that leadership must embrace diversity and inclusion to be effective in today's changing world. True leadership development involves a combination of nature and nurture - it requires both inherent qualities and learning over time through diverse experiences that provide feedback and opportunities to develop new skills. Learning is contextual and influenced by both content and the environment in which it takes place.
Candidates in Drivers Seat Recruiting Trends Oct 28 FinalSteve Lowisz
The document discusses the shift to a candidate-driven job market. It notes that more candidates are turning down job offers and that they now have more control over where they work and if a company's culture is a good fit. It also discusses that the demand for skilled workers is outpacing supply. The document outlines fundamental issues with recruiting in this environment, such as a lack of communication with candidates and an over-reliance on automation. It proposes three core strategies to improve recruiting: improving communication with candidates, hiring managers, and HR; streamlining hiring processes to move faster; and strengthening employer brand to attract top talent.
Join us for a LIVE WEBINAR that identifies the key reasons why most business fail and the factors that are found in those that succeed. During the webinar, Growthink's co-founder and CEO Jay Turo will uncover the pitfalls that entrepreneurs and managers just can't seem to avoid, and reveal best practices for successfully growing and exiting your business.
Career Strategies and Entrepreneurship as a career choiceAltaf Rehmani
This document provides career advice and strategies for students. It discusses exploring interests to find a calling, developing diverse "T-shaped" skills, and being aware of automation threats from AI. Entrepreneurship is presented as an option if one has passion and business acumen. Key attributes for career success are listed, and future high-growth career fields are identified in technology, caregiving, and lifelong learning. The document also provides tips for starting a business, including focusing on marketing, validating ideas with customers, aligning partnerships, and preparing for fundraising challenges. Overall recommendations are to experiment early, learn from mentors, and balance product and marketing needs for entrepreneurial success.
Angel Investor Program, by Paul TwomblyMelissa Glass
Effective strategies; Transforming traditional investment environments from risk-averse to risk-embracing. Portfolio Strategy: Top tips for building a successful portfolio.
Melissa Murray Bailey (President - Americas) and Kevin Troy (Head of Research & Insights - Americas) share insight into what talent around the globe wants from their employers - what's similar in various regions, what differences exist, and what this means for building a global employer brand.
Introduction to Entrepreneurial Management - Entrepreneurship 101 (2013/2014)MaRS Discovery District
The document provides an overview of entrepreneurial management strategies and concepts across 15 pages. It discusses:
1) The 5 dimensions of success for startups including customer, product, team, business model, and financials. Failure in any dimension can cause startups to fail.
2) Key entrepreneurial frameworks and theories from thinkers like Blank, Osterwalder, Ries, Christensen and others.
3) The importance of customer development, testing hypotheses through minimum viable products, and pivoting based on customer feedback through a lean startup approach.
4) Segmenting customers and focusing on a single market initially for easier market positioning and potential cash flow.
The document provides advice for entrepreneurs on starting a business, including how to get funding from angels or VCs. It notes that most successful companies faced initial failures and discusses the importance of solving problems for customers. Digital businesses are highlighted as a good option that requires low costs to launch online using open source tools and cloud computing. Bootstrapping and finding angel investors locally are advised over relying on large VCs. Developing a minimum viable product and focusing on sales and marketing are also emphasized.
This document discusses various aspects of leadership including definitions, styles, traits, qualities and values. It defines leadership as influencing others to achieve organizational goals through the interaction between leaders, followers and the situation. It describes six main leadership styles and lists some common leadership values. It also discusses entrepreneurial skills and how developing these in youth can help address unemployment issues. Overall it provides a broad overview of different elements that comprise effective leadership.
Slides I use for talks to colleges and people wanting to start a business. It is a motivational 3 hour talk and several companies that I started or help start are discussed. I am prepared to travel to deliver this seminar. Feel free to contact me at patlynch@stockmarkettraining.ie or call me at +353872416668
The document discusses how business management can benefit from entrepreneurship and opportunities recognition. It notes that most traditional business models have remained unchanged, while entrepreneurship and small businesses are major drivers of economic growth. It then outlines the principles of effectuation, a decision-making process used by expert entrepreneurs in uncertain situations. This includes leveraging means, affordable loss, partnerships, and co-creating the future rather than predicting it. The conclusion is that adopting an entrepreneurial approach to learning and knowledge of effectuation principles seems practical for businesses.
Mian Imtiaz and Shahud Shami are creative directors who have worked at multiple advertising agencies in Pakistan and the UAE. Mian Imtiaz is 57 years old and takes an inside-the-box approach similar to Ernie Schenck, while Shahud Shami is 47 years old and takes a more outside-the-box approach like Gorilla Advertising. Both are members of the Creative Directors Only Network.
10 Lessons from a First Time Entrepreneur. Scot Chisholm
10 key lessons I've learned over an eight year (and counting) journey as a first time entrepreneur. First presented at Lean Startup Machine in San Diego, CA on May 19, 2013. http://www.stayclassy.org
This is learning presentation of the course ERP Introduction and Its implementation
Level - 001
For more information contact Muhammad Khurram Baig 00923138854562 email at ribams99@gmail.com
Hot Shot Business is a collaborative venture between Disney Online and the Ewing Marion Kauffman Foundation that teaches young adults ages 9-12 the skills needed to become successful business owners. It promotes entrepreneurship in education and encourages successful entrepreneurs to give back to society. The program provides teacher, parent and student guides to help students learn skills like marketing, customers, and business competition through a game about running a candy shop business.
Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy (universi...Chris Franke
My slides for teaching "Startup 101: Entrepreneurial Mindset, Go2Market and Growth Strategy" to international MBA students from emerging countries participating in an exchange program at Technische Universität Berlin. These lectures, hands-on workshops and training sessions are designed to help students build their companies from scratch. This deck is not a hand-out but some of the slides I'm usually presenting.
Startups are different from small businesses and corporations in that startups search for a viable business model through customer interaction and experimentation, rather than focusing on executing an existing model like established companies. Universities currently teach how to run small businesses and corporations, but there is a rising need for entrepreneurship schools that can provide the unique skill sets required for building scalable startups, which should focus on executing ideas through customer feedback instead of extensive planning.
Mårten G Mickos provides advice on starting and building a business based on his experience as an entrepreneur. He discusses topics such as validating ideas, finding the right target market, securing funding from angels and VCs, building commitment in a team, and maintaining belief during challenges. Mickos warns against common mistakes like ideas that are too complicated, not understanding customers, and believing one's own public relations. He emphasizes thoroughly understanding the problem and market before starting, and advises continually experimenting and being prepared to abandon ideas if necessary.
NCET Tech Bite | Melissa Marsh, Prepare for GrowthDave Archer
Melissa Marsh, founder/owner of HRinDemand share tips on "Three Ways to Refresh Your Employment Strategy for 2016!" Get ready to build a strong and resilient employment strategy with a renewed focus on:
- Creative recruiting
- Preparing and planning for increased pay rates and perks
- Developing your current workforce - "Love the Ones You're With"
This document discusses a proposed internship program to help startups in Southeast Asia address bottlenecks in IT and marketing talent. The key points are:
1. The program would source unpaid interns for 6-8 week placements to provide growth solutions for startups in areas like marketing, sales, and IT. Interns would come from countries around the world.
2. Interns would research local markets, develop marketing and sales strategies, and help startups expand internationally. The goal is to catapult participating startups and help solve their talent needs.
3. Potential benefits for startups include testing top talent at low cost, gaining fresh perspectives, expanding markets and IT capabilities with minimal bureaucracy. The document
Samsung Malaysia (SME) - Special Presentation on Diversity & LeadershipRoshan Thiran
This document discusses insights on 21st century leadership for Samsung. It emphasizes that leadership must embrace diversity and inclusion to be effective in today's changing world. True leadership development involves a combination of nature and nurture - it requires both inherent qualities and learning over time through diverse experiences that provide feedback and opportunities to develop new skills. Learning is contextual and influenced by both content and the environment in which it takes place.
Candidates in Drivers Seat Recruiting Trends Oct 28 FinalSteve Lowisz
The document discusses the shift to a candidate-driven job market. It notes that more candidates are turning down job offers and that they now have more control over where they work and if a company's culture is a good fit. It also discusses that the demand for skilled workers is outpacing supply. The document outlines fundamental issues with recruiting in this environment, such as a lack of communication with candidates and an over-reliance on automation. It proposes three core strategies to improve recruiting: improving communication with candidates, hiring managers, and HR; streamlining hiring processes to move faster; and strengthening employer brand to attract top talent.
Words of wisdom from the recruiting front lines: We asked staffing leaders around the world to share their top priorities, biggest mistakes, and best career advice. Here’s what they said.
Staffing Professionals Tell All: Words of Wisdom from the Recruiting Front LinesLinkedIn Talent Solutions
Recruiting is evolving and so must we. Stay ahead by soaking in career advice from top staffing recruiters and firm leaders. Learn more: http://linkd.in/1IAWTqy
London in Prague: John Griffiths Planning toolsJohn Griffiths
London in Prague event at which John Griffiths presented a technique for creating insights without doign research first, a tool for crowdsourcing the interent to learn about new markets. With several other communications planning tools
The document discusses key concepts in contemporary marketing for schools. It outlines 10 principles of marketing, including the marketing mix of product, price, promotion, and place. It emphasizes that marketing is strategic rather than reactive, and that schools should view themselves from the customer perspective. It also stresses the importance of intentional marketing at all touchpoints with customers throughout their lifespan with the school.
Effective Integrated Marketing Communications involves understanding and communicating to customers. Market and customer research, sales promotions, advertising, public relations, events and experiences, direct marketing, personal selling and word of mouth are components of an IMC program.
The document discusses the new normal of talent management in today's social media era. It emphasizes that companies must have a strong social media presence and brand to stay ahead of competition in recruiting top talent. Having an employee value proposition and engaging candidates on social networks allows companies to broadcast their culture, develop relationships with candidates, and build a talent pipeline to find the right people faster. The document presents talent management as consisting of workforce planning, talent acquisition, selection, onboarding, development and performance management. It stresses that HR professionals must now market their companies like brands to attract and engage talent online.
This document summarizes a global market access workshop presented by Greg Horowitt of T2 Venture Capital. The workshop agenda included an overview of global markets, preparing for overseas entry, strategies for leveraging resources, and creating a market entry plan. Key topics discussed in the workshop included the importance of networks and partnerships in today's global business environment. The workshop also covered evaluating market opportunities, assessing risks, conducting market research, analyzing competitors, developing a value proposition, protecting intellectual property, and crafting an effective elevator pitch.
This document provides guidance on effectively managing stakeholders. It discusses the importance of understanding stakeholders' perspectives, prioritizing them based on their influence and interest, identifying different stakeholder types, and leading stakeholders to achieve shared objectives. Key points include listening to stakeholders, treating them like customers, observing their motives, aligning on objectives and metrics, seeking input while owning success, and communicating regularly. The goal of stakeholder management is to lead a group in achieving great outcomes through consensus and buy-in.
Entrepreneurial Marketing - Looking the internal costumerAndy Lima
Entrepreneurial marketing is a philosophy and mindset that combines opportunity recognition with iterative experiments to test visions and seize opportunities. It focuses on building relationships and engaging customers through dialogue rather than transactions. Some key aspects include developing a guiding vision for customer wants, staging investments to reveal options, and using low-cost marketing tools like testimonials, partnerships, and customer education. While traditionally seen as only for small businesses and entrepreneurs, entrepreneurial marketing can provide benefits to any organization through creative approaches to engage customers and drive lasting results.
EHRM: Entrepreneurial Human Resources Management | by Ernst & Young, People A...ArabNet ME
The SMEs of today are the future organizations of tomorrow who will set the leading practice in the market. YOU, as SMEs and Entrepreneurs, will shape the future organization and the HR of tomorrow.
The document discusses various topics related to entrepreneurship including definitions of entrepreneurship, common mistakes to avoid when starting a business, the importance of management and boards of directors, sources of financing, and lessons learned from case studies of startup businesses. Entrepreneurship is defined as an orientation towards life that recognizes limitations and commits to changing imperfect situations wherever found. Successful businesses have in demand products customers advocate for, recurring revenue, sustainable advantages, and high margins and returns. Common mistakes include lack of clear leadership, low margins, and inadequate funding. Competent management and functional boards are key to business success.
The document discusses the evolving role of public relations (PR) in branding and marketing. It covers four key roles of PR in branding: 1) integrating communications for consistency across internal and external messages; 2) feeding both internal and external audiences to build relationships; 3) managing external communications to various stakeholder groups; and 4) protecting and enhancing corporate reputation by effectively communicating during both good and bad news events. The document emphasizes how PR can help achieve marketing objectives by driving brand awareness, loyalty and ultimately sales conversions.
What is the future of recruiting. Tips from global CEO Greg Savage from Firebrand Talent Search on how recruiters need to adapt to thrive in the world of recruitment.
NexGen Consulting is a branding and strategic marketing solutions company that aims to help businesses achieve their marketing goals in a cost-effective manner. They provide various services, including brand management, online marketing, outsourced marketing, and marketing support. NexGen takes a strategic approach focused on the long-term sustainability and bottom-line impact of businesses by developing integrated marketing plans rather than standalone elements. Their goal is to leverage experience and expertise to create solutions that positively affect business performance.
C-level executives should get involved in building a strong recruitment culture during turbulent times, when talent is especially important. Organizations should develop partner relationships externally and leverage diversity of thought. They should merge HR and marketing to strengthen their employment brand and have a global recruitment strategy. When recruiting, companies should focus on building trust, being transparent, targeting both active and passive candidates, and ensuring all touchpoints provide a great talent experience. They should also focus on soft skills in addition to traditional qualifications and use technology and social networks to streamline the hiring process. Individual outreach is key rather than mass marketing. Building a talent pipeline through talent relationship management can help organizations be proactive, persistent, and honest during uncertainty.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Resumes, Cover Letters, and Applying OnlineBruce Bennett
This webinar showcases resume styles and the elements that go into building your resume. Every job application requires unique skills, and this session will show you how to improve your resume to match the jobs to which you are applying. Additionally, we will discuss cover letters and learn about ideas to include. Every job application requires unique skills so learn ways to give you the best chance of success when applying for a new position. Learn how to take advantage of all the features when uploading a job application to a company’s applicant tracking system.
Job Finding Apps Everything You Need to Know in 2024SnapJob
SnapJob is revolutionizing the way people connect with work opportunities and find talented professionals for their projects. Find your dream job with ease using the best job finding apps. Discover top-rated apps that connect you with employers, provide personalized job recommendations, and streamline the application process. Explore features, ratings, and reviews to find the app that suits your needs and helps you land your next opportunity.
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
2. The world is still round but the (recruitment) market is already flat... - HermawanKartajaya, President of World Marketing Association
3. A bird’s eye view : How did the market become flat? Digitalization Globalization Futurization
4. Digitalization: a horizontal collaboration ...hierarchies are being flattened and value is being created less and less within vertical silos and more and more through horizontal collaboration. --Thomas L. Friedman Author of The World is Flat
5. Globalization: a borderless world … The world has already attained the position of being effectively without borders. -Kenichi Ohmae -Author of The Borderless World
12. Worst recruitment mistakes Flat recruitment advertising Inefficient recruitment processes Wrong recruitment partners Time to hire is way too long Treating (EE) candidates as if they are stupid
13. Case study 1. Belden Europe Identified recruitment process as inefficient Set target to reduce time to hire to 65 days from sign-off (from 130 +days) Chose Head Hunting company as recruitment partner for scarce skills Got Senior Management involved Reduced time to hire to 83 days in six months
14. Case study 2: Large Tobacco co, South Africa Employer brand vs. Consumer Brand Employ for attitude (future fit)and train for skill Engage staff Drive recruitment policy from top down Partner with Head Hunter Buddy system, Coaching, Training
15. Recipe for success: advertising Print media vs on-line Community sites Targeted industry websites Blogs Selling vs engaging
16. Recipe for success: advertising Employer Brand integrity (character) Net promoters?
17. Recipe for success: Process Drive process from top Human Resource Department vs. Hiring Manager First interview: Say WHAT?! Be realistic; Salary Surveys Industry Research Timeframes EE targets
18. Recipe for success: The ideal Recruitment Partners DO not treat Executive / Scarce Skill Search Partners the same as general recruitment vendors Ensure your Head Hunter has a track record of success, integrity and similar values Allow Head Hunter access to top decision makers and any information which will affect the appointment
19. Recipe for success: Timelines Agree on timelines with HR, Hiring Managers and Head Hunter and STICK TO THEM Ensure all candidates are communicated with and regretted timeously and courteously
20. Recipe for success: Which Methodology? Consider EE targets, Scarce skills, Seniority
21. Recipe for success: Communicating in a flat market Candidates are informed and intelligent
22. Recipe for success: Communicating effectively in a flat market Head hunted candidates vs job seekers