Pakistanis are proud of their creative and communication gurus. (Sajid Imtiaz)

1. creative
pros

2. Mian Imtiaz
Agencies Served
Midas, Thoughts, Orient McCann
Erickson, Difference, MCOM,
SIMM, AdReach, COMTECH,
Media Folks
International Travel
Saudi Arab
Age
57 Years Plus
Approach
In-The-Box like Ernie Schenck
Shahud Shami
Agencies Served
MPL, Orient McCann Erickson,
Ideas Workshop, Difference,
Adetude, IAL Saatchi & Saatchi
International Travel
UAE
Age
47 Years Plus
Approach
Out-Of-The-Box like Gorilla
Advertising
Membership
Creative Directors Only Network

3. In-The-Box
Intelligent
Answer
Learning
Intelligent
Question Advance In-The-Box
Attention Interest Desire Action
Customers
Consumers
Products
Values
Physical
Markets
Non
Physical
Markets
Traditional
Media

4. Further Reading
 Houdini Effect, Ernie
Schenck
 Effective Communication,
Herta A. Murphy
 Spell My Name with “S”,
Isaac Asimov
Discussion
Q: Are these two adpersons
approachable?
A: Both creative directors are
social.
Q: Why do these adpersons
change job frequently?
A: HR experts at ad agencies have
been carefully selecting both of
them.
Q: Have we tapped In-The-Box
potential?
A: Creatives define new frontiers
and limits. More questions,
more learning.
Sajid Imtiaz: Creative Director Graymatter Communications