The document discusses talent retention and attraction strategies presented by Catandra. It addresses defining an organization's current reality versus its vision, engaging employees, attracting new talent, enhancing reputation, and nurturing the workforce. Specific topics covered include assessing company culture, conducting engagement surveys, developing recruitment processes, improving digital presence and employer brand, and providing training and career development opportunities for employees. The overall aim is to help businesses understand and address internal talent needs while attracting top external talent.

1. Talent Retention
and Attraction
presented by
CATANDRA

2. HELLO!
I am Andy Wheeler
I am here because I want to help your business
grow by focussing on internal and external talent
2
CATANDRA

3. Why are we here?
▪ Vision vs Reality
▪ Motivating Workforce
▪ Engaging New Talent
▪ Enhancing Reputation
▪ Workforce Dynamics
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CATANDRA

4. 1. Vision vs Reality
Can you see what is stopping you achieving your vision?
CATANDRA

5. “ “It doesn't make sense
to hire smart people
and tell them what to
do; we hire smart
people so they can tell
us what to do.”
(Steve Jobs)
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CATANDRA

6. How to Define your Reality (Cultural Web)
6
Element Current Culture Ideal Culture
Stories Unreliable service Quality service
Rituals and
Routines
Outdated office Comfortable working
environment
Symbols Inconsistent staff
uniform
Staff identity
Organisational
Structure
Poor communication Clear, consistent and
transparent communication
Control
Systems
Minimal training Learning and development
Power
Structure
Focus on cost at the
expense of service
Provide a premium service
that clients demand
CATANDRA

7. How to get there……
7
Element Current
Culture
Actions Ideal Culture
Stories Unreliable
service
CS Scorecards Quality service
Rituals and
Routines
Outdated office Update furniture Comfortable
working
environment
Symbols Inconsistent
staff uniform
Delivery uniform Staff identity
Organisational
Structure
Poor
communication
Defined
management
behaviours
Clear, consistent
and transparent
communication
…. …. …. ….
CATANDRA

8. Find
the Gaps
Identifying talent gaps is not about
replacing people it is understanding where
you lack expertise or require additional
support to move forwards. 8
CATANDRA

9. 2. Employee Engagement
All businesses suffer from unmotivated employees,
those that move forward want to understand why.
CATANDRA

10. “ “Businesses such as
Yahoo that that failed
to invest in people and
skills by definition
failed to invest in their
future.”
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CATANDRA

11. Explore Engagement
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Action Point:
Run an
engagement
survey
CATANDRA

12. Retention and Engagement
▪ Culture
▪ View of management
▪ Staff benefits
▪ Career progression
▪ Flexible working
▪ Perceived value
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CATANDRA

13. 3. Attracting Talent
How able are you to retain and attract talent?
CATANDRA

14. “ “Nothing we do is more
important than hiring and
developing people. At the
end of the day, you bet on
people, not on
strategies.”
(Lawrence Bossidy, Former COO of
General Electric)
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CATANDRA

15. Internal Talent
▪ Do you have people
already doing the role
elsewhere?
▪ Can you develop people
through support?
▪ Do you have
management visibility?
Identifying Talent
External Talent
▪ Opportunity to bring in
new ideas.
▪ Can be an expensive
process.
▪ You may impact your
existing team morale.
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CATANDRA

16. Direct Engagement
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REPUTATION
RESEARCH
ENGAGEMENT
• Soft approach
• Tease a response
• Don’t be naive
• Always follow up and close off the conversation
CATANDRA

17. Candidate Management Pipeline
17
Outcome
Selection
Next Step
Feedback
Review
First Contact Application
Fit Now
Yes
Interview
Yes
Success
No, why?
Wrong
Now
No, why?
Retain
Pipeline
CATANDRA

18. Running a Recruitment Campaign
18
Success
Define Role
Define Process
Follow
ACTION POINT
Create a
defined and
robust process
CATANDRA

19. Interview Tips and Techniques
19
Sell Your
Business
CATANDRA

20. Interview Tips and Techniques
20
First Impressions
Count:
Nando’s Head
Office Reception
CATANDRA

21. Interview Tips and Techniques
21
Put People at
Ease
CATANDRA

22. Interview Tips and Techniques
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Personality:
Don’t stick to rigid
formats
CATANDRA

23. 4. Reputation
How does reputation impacts your ability to retain and
attract talent?
CATANDRA

24. “ “The way to gain a
good reputation is to
endeavor to be what
you desire to appear.”
(Socrates)
24
CATANDRA

25. Company
Image
When was the last time you Googled your
business or your competitors to see how
you are positioned by others?
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CATANDRA

26. Perceptions of Business and Industry
Staff
▪ What is it like to work here?
▪ What values do you see/feel?
▪ What is our business culture?
▪ Reviews on Glassdoor and similar sites
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CATANDRA

27. Perceptions of Business and Industry
Customers
▪ How do they view our business?
▪ Why do they buy from us?
▪ Is there brand loyalty?
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28. Improve your Image
▪ Culture
▪ Digital Presence
▪ Social Media
▪ Your Story
Create an ACTION POINT
for each and implement
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CATANDRA

29. 5. Workforce Dynamics
Are you doing everything you can to nurture and develop
your employees and management team?
CATANDRA

30. “ “It doesn't make sense
to hire smart people
and tell them what to
do; we hire smart
people so they can tell
us what to do.”
(Steve Jobs)
30
CATANDRA

31. Retention and Engagement
▪ Culture
▪ View of management
▪ Staff benefits
▪ Career progression
▪ Flexible working
▪ Perceived value
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CATANDRA

32. Management Style
Autocratic – Central managers make all the
decisions.
Democratic – Employee input encouraged and
actively sought.
Laissez-Faire – Hands off management style.
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CATANDRA

33. Training and Development
Embrace emerging technology and trends:
▪ IT team provide more than infrastructure;
▪ Marketing team to embrace social media
activity;
▪ Flexible working policy and benefits.
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CATANDRA

34. Training and Development
Highlight relevant qualifications and institutes:
▪ CIPD for your HR team;
▪ CILT for your logistics/supply chain team;
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Action Point:
Talk to staff and understand what personal
development journey they would like to go on.
CATANDRA

35. Industry Leaders Innovate
Do you….
- Seek out new business opportunities?
- Make time to support others?
- Anticipate future scenarios?
- Develop new product solutions?
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CATANDRA

36. Summary
Vision vs Reality
What is actuallyhappening in
our company?
Map Internal Skills
Do you understand your greatest
assets?
Identify Talent Gaps
Should you target specific
external talent?
Talent Engagement
What are your internal and
external engagementlevels?
Nurture Staff
Provide development plans and
learning opportunities.
Business Reputation
Understand how to improve your
business image.
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CATANDRA

37. 37
THANKS!
Any questions?
You can find me at:
▪ andy@catandra.co.uk
▪ www.catandra.co.uk
▪ https://www.linkedin.com/in/catandra/
CATANDRA