Sway Chatbot

1. Your Career Assistant

3. 98% of applicants are
rejected.

4. Application Forms &
Resumes are antiquated.

5. Consumers Prefer Messaging

6. 1 billion people are on
Facebook Messenger everyday.

7. 45% of job seekers use their
mobile to search for jobs at least
once a day.
51% of employees are
considering a new job.
45%51%
https://b2b-assets.glassdoor.com/50-hr-and-recruiting-stats-for-2016.pdf

8. New Generation of
Employees
• Job switching
• Gig economy

9. The new job search is
always on.

10. Career Search New Job

12. Discover jobs, get advice
and advance your career,
whenever you want.

14. Daily search is
automated with Sway.

15. Recruiter intros are
automated with Sway.

16. Career advancement is
automated with Sway.

17. Timeline
Facebook Messenger SMS / TextingApplicant Broadcasts
• Resume creation, job
suggestion, & job
applications
• Send affiliate campaign
messages to all users. RE: Jobs,
education and advancement
• Resume creation,
job suggestion, &
job applications
Candidate Campaign
• Generate candidates
or “users” with
Facebook Ads
Q1 Q2 Q3 Q4
Product
Release
User
Acquisition

18. Targeting:
Healthcare
Professionals
Jacksonville Market Test:
•Total Market: 10,000 Professionals
•$0.53 CPA
•Subscribe to Sway Apply & Survey
•Re-sell Candidate Multiple Times
•28 Major Hospitals & Health Systems
Apply to multiple jobs
and advance their
career via ongoing chat.

19. Consumer Revenue Model
• Monetize Users:
• Affiliate Revenue:
1. Customer acqusition cost= $0.53
2. Ziprecruiter affiliate revenue = $1-$2 per click
3. Chatbot suggests multiple jobs to each user daily.
• Our projected annual revenue for 2017 is $150,000
• Average monthly revenue per employer: $875. Comprised of
monthly subscription and pay per applicant fees.

20. Enterprise Revenue Model

22. Sway enables employers to
automate discovery and pre-
qualification of candidates.

23. Companies spend $4,000
and 52 days to hire 1 person
Bersin by Deloitte: $240 billion is spent each year on talent acquisition in the United States alone.

24. New Breed of HR KPI’s
• Increased ability to measure and analyze data
• Increasing demand for performance
• Increasing attention for acquisition measurement
• Post and Pray is not acceptable

25. Recruiting is now
measured like marketing.

29. Sway integrates employer job listings to promote and “pre-
qualify” job applicants via chat and ad networks.
Employer ATS & HR Systems
Sway Bot & Ads Builder
Social & SMS Messaging
Advertising Networks
How it works for Employers

30. Timeline
Facebook Messenger &
Advertising
SMSApplicant Broadcasts
• Bot Builder, Applicant
& Ad Campaign
Tracking
• Send campaign messages
to all company applicants
• Resume creation,
job suggestion, &
job applications
Customer Campaign
• Generate subscription
revenue through SaaS PR &
Direct relationship sales
Q1 Q2 Q3 Q4
Product
Release
Customer
Acquisition
ATS Integrations
• Integrate industry leading
Applicant Tracking Systems
as Add-On Service

31. Demo

32. Enterprise Revenue Model
• Enterprise Employers:
• Job Promotion:
1. Pay per applicant
2. Pay for unlimited applicants annually
• Chatbot Builder: Freemium subscription model with premium
upgrades to customize chatbots.
• Our projected annual revenue for 2017 is $150,000
• Average monthly revenue per employer: $875. Comprised of monthly
subscription and pay per applicant fees.

33. Traction
• Key Pilots:
• AMN Healthcare, Mosaic, Pontoon Solutions
• # Candidates / % Growth Rates
• # Bot Published / % Growth Rates
• Paying Users
• Annual Run Rate

34. Milestones
• Launch web app (Jul ‘17)
• 14 Users ($150K Revenue)
• Key Product Launch (date) Facebook Ads, Email,
Texting, Job feeds
• Key Integrations (date) ATS, Ad Networks
• Forecast Double Revenue (date)
• 1 year forecast revenue & users (date)

35. Competitors
Recruiting Chatbots
• Job Pal - EU (pal.chat)
• MYA - USA (trymya.io)
Chatbot Builders
• FlowXO (flowxo.com)
• ManyChat (manychat.com)
• ChatFuel (chatfuel.com)
Key differentiation:
1) Direct to Candidate model to build a database of active candidates
2) Advertising and data-mining technology promote chat bots to generate new applicants
Social Recruiting
• CareerArc (flowxo.com)

36. How does Sway help?
Enterprise Customer Case Studies - In Development