Treating Candidates like Customers - Beamery Innovation Spotlight
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Tom Maynard, Account Director, Beamery The most successful organizations build awareness and relationships with candidates long before the application. Beamery is the only Recruitment CRM & Marketing Platform that helps you attract, initiate and nurture those relationships effectively and turn passive candidates into enthusiastic applicants
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Treating Candidates like Customers - Beamery Innovation Spotlight
- 2. www.beamery.com Tom Maynard - Account Director, EMEA tom@beamery.com
- 4. www.beamery.com Who we are Beamery was founded in 2013 on a mission to empower companies to make talent a priority. Backed by $10mm of capital from leading technology investors from Silicon valley and Europe. The company is headquartered in London with offices in San Francisco and Austin. LONDON SAN FRANCISCO AUSTIN
- 5. www.beamery.com Who we work with
- 6. www.beamery.com What has changed ■ Recruiting orgs are specializing to increase efficiency. ■ Great recruiting orgs are modeling themselves after quality sales orgs. ■ Recruiting tools haven’t caught up. 2008 LinkedIn becomes standard 2012 Sourcing tools mature 2015 Recruitment operations 2010 Sourcing orgs specialize 2012 Recruitment branding 2017 Recruitment Marketing
- 7. www.beamery.com Data is everywhere Communicating with Candidates shouldn’t be this hard. Your team is using dozens of tools and spending hundreds of hours on manual input and processes.
- 8. www.beamery.com How Beamery Works Single Source of Truth Careers Portal Landing Pages Events 120+ social sites Comms ATS HRIS Social Web
- 9. www.beamery.com Your Talent CRM Data Everything in Sync Collaboration Built for Teams Candidate Experience Putting talent first
- 10. www.beamery.com Your Talent Engagement Platform Automation Move and Scale Fast Campaigns Ultimate Personalization Content Inbound Marketing
- 11. www.beamery.com Your Analytics Engine Activity Track every action Performance Measure what works Forecasting Manage your pipeline
- 14. www.beamery.com VMware: Case Study SOLUTION ■ Talent community & careers hub ■ Recruitment events ■ Branded landing pages ■ Personalised nurture campaigns ■ 360° candidate profile
- 15. www.beamery.com VMware: Case Study RESULTS Talent Attraction VMware attracted target candidates with Recruitment Events & Landing Pages More Passive Candidates VMware were able to capture 2-3x as many passive candidates that visited their website and convert them into leads Employer Branding ROI VMware were able to track the effectiveness of Employer Brand initiatives and see which projects resulted in new candidate leads Candidate Nurture VMware were able to improve their follow up and nurture process with every candidate, decreasing dropoff
- 16. www.beamery.com Facebook: Case Study SOLUTION ■ Centralised system to manage all relationships past, present & future. ■ Data Enrichment ■ 360° candidate profile ■ Powerful Search to identify Talent ■ Datapoint tracking
- 17. www.beamery.com Facebook: Case Study RESULTS Talent Mapping Facebook identified qualified candidates with advanced search and talent pools Cut Time to Hire Facebook cut time to hire by half from 125 days to 65 days in just 6 months Increase in Efficiency Through Automation, Facebook’s Talent Team could focus more time on sourcing and qualifying talent, saving 10 hours every week Workforce Planning Due to data cleansing and refreshment, Facebook had visibility into their hiring needs for the next 12 months
- 19. Traditional candidate record Enriched candidate profile Name Resume Company Email address Phone Emails Website behaviour Experience Application history Content viewed Social footprint Closest connections Interaction timeline Talent pools Notes & feedback Application intent Suggested tasks Behavioural data Demographic data Integration data Enriched data REACTIVE PROACTIVE Proactive recruiting starts with actionable data intelligence
- 20. DATA INTELLIGENCE Drive personalized engagement throughout the entire candidate journey Behavioral data Enriched data Integration data SEGMENTATION Campaigns Content Workflows MARKETING AUTOMATION