A brief introduction to the current state of recruitment marketing in 2016. Trends, workforce data, candidate experience and the overall hiring process needs to be a great one!
Recruitment Marketing Measurement and Analytics AppVault
Recruitment Marketing and Advertising is a great way to gain exposure to your employment opportunities. How do you measure the effectiveness? Is it clicks? Impressions? Our webinar will demonstrate the most important measurements in Recruiting. Check it out and contact me if you have questions!
Simply having an ATS isn't enough to convert passive, often more qualified, job seekers. Utilizing talent communities, mobile short forms, and job matching campaigns are quickly becoming the go-to technology for recruiting and talent acquisition teams. This webinar provides some great examples!
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
"Marketing Growth Stack" presentation by Alex Rascanu at the Marketers Unbound meetup in Toronto on April 16, 2015. More about Alex: http://www.alexrascanu.com
Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.
This document discusses 5 important analytics metrics for digital marketing: unique visitors, traffic sources, bounce rate, time on site, and conversion rate. It defines each metric and explains their importance. Unique visitors measure the number of unique people visiting a site. Understanding traffic sources helps optimize exposure strategies. Bounce rate shows the percentage of one-page visits. Time on site measures average time spent on a site. Conversion rate, which is the ultimate metric, measures how efforts translate into business objectives. Knowing these metrics helps digital marketers measure performance and improve strategies.
The document discusses the importance of having a strategy for digital integration and communication design. It explains that strategy provides the overall plan, while tactics are the specific actions used to achieve the strategic goals. The document then provides examples of companies that failed to have proper strategies and tactics in place to manage large social media campaigns, which led to negative publicity and brand damage when unmoderated user content was displayed. It emphasizes that having a strategy helps optimize resources, business models, and create user value through a logical framework for tactics.
Recruitment Marketing Measurement and Analytics AppVault
Recruitment Marketing and Advertising is a great way to gain exposure to your employment opportunities. How do you measure the effectiveness? Is it clicks? Impressions? Our webinar will demonstrate the most important measurements in Recruiting. Check it out and contact me if you have questions!
Simply having an ATS isn't enough to convert passive, often more qualified, job seekers. Utilizing talent communities, mobile short forms, and job matching campaigns are quickly becoming the go-to technology for recruiting and talent acquisition teams. This webinar provides some great examples!
View Tony Stagg's presentation from Rio SEO's Local Search Summit about how to get started with attribution and ahve a tracking and measurement methodology in place.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
The document discusses creating personalized customer experiences through mapping customer journeys across channels. It covers defining customer profiles and segmentation, mapping the end-to-end customer experience and touchpoints across channels, and measuring the impact of personalization efforts. The goals are to increase customer engagement, conversion, differentiate products/services, and increase purchase rates and loyalty.
"Marketing Growth Stack" presentation by Alex Rascanu at the Marketers Unbound meetup in Toronto on April 16, 2015. More about Alex: http://www.alexrascanu.com
Carly Gorka is a marketing professional with 5+ years of experience in marketing automation and project management with a solid background in both tactical execution and strategic guidance. Well-versed in digital integration across a variety of products and marketing communications. A natural curiosity for tinkering with, testing, and optimizing processes, I'm a strategy and analytics nerd at heart, and I love a challenge. My passions lie in marketing automation and campaign strategy, developing and tailoring campaigns to engage and nurture target audiences.
This document discusses 5 important analytics metrics for digital marketing: unique visitors, traffic sources, bounce rate, time on site, and conversion rate. It defines each metric and explains their importance. Unique visitors measure the number of unique people visiting a site. Understanding traffic sources helps optimize exposure strategies. Bounce rate shows the percentage of one-page visits. Time on site measures average time spent on a site. Conversion rate, which is the ultimate metric, measures how efforts translate into business objectives. Knowing these metrics helps digital marketers measure performance and improve strategies.
The document discusses the importance of having a strategy for digital integration and communication design. It explains that strategy provides the overall plan, while tactics are the specific actions used to achieve the strategic goals. The document then provides examples of companies that failed to have proper strategies and tactics in place to manage large social media campaigns, which led to negative publicity and brand damage when unmoderated user content was displayed. It emphasizes that having a strategy helps optimize resources, business models, and create user value through a logical framework for tactics.
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
Power of analytics in Digital Marketing to shoot up ROIVeerender Gandu
Having Analytical skills is the most critical for every digital marketer, here listed down some of the important channels/tools to see the data and optimize your digital marketing initiatives.
This document outlines a strategy for creating a call-to-action architecture to engage prospects and speed up the sales pipeline. It discusses understanding buyer personas and mapping calls to action to the stages in the buyer's journey. Specifically, it recommends categorizing calls to action into those that gain permission, overcome objections, and support decisions. It also provides tips on crafting effective calls to action, such as ensuring the request for information matches the value provided and only collecting necessary data. The overall goal is to anticipate prospects' needs at each stage and align relevant content and offers to move them through the sales process.
The Power of Analytics Based Marketing StrategyKashif Khurshid
Kashif Khurshid is a senior manager of marketing analytics, platforms, and technology with 15 years of experience in digital marketing and analytics. He discusses how going beyond the first click involves leveraging data to power marketing decisions. Key aspects include capturing the right data, cleansing and standardizing it, generating insights through analysis and visualization, integrating systems, and creating personalized experiences based on intelligence. The presentation emphasizes starting with goals and aligning analytics to audiences in order to maximize the impact of marketing investments.
1-3% of Practice Revenue to Marketing = long term sustainabilityGrowth Matters Media
This document discusses strategies for patient acquisition marketing for medical practices. It recommends treating practices like businesses and patients like consumers. It emphasizes the importance of understanding patient demographics and behaviors, and knowing patients' profiles before they interact with the practice. It also stresses implementing annual marketing budgets and using marketing methodology to create brands and consistency.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
How to increase sales up to 90% and maximizing efficiency for the same marketing budget.
I also included 2 digital transformation trends that together with my associates we confirmed that are already happening and increasing their frequency.
Customer Experience and Mapping Your Digital JourneyRick Morgan
The document discusses mapping your digital journey and adapting to technological changes. It outlines the customer journey through different stages from discovery to advocacy. Key trends like social media, mobility, and big data are transforming the customer experience. To succeed, organizations must understand these trends, develop a digital strategy and channel plan, and view themselves as digital businesses that are adaptable to new technologies and customer needs. The overall message is that mapping the digital customer journey and having a digital transformation strategy are essential for future success.
This document discusses attribution and how understanding attribution can help optimize a company's digital marketing portfolio. Attribution refers to identifying which marketing touchpoints contributed to a desired outcome like a purchase and assigning value to each touchpoint. Understanding attribution across channels can increase cost efficiency by 30% and revenue by 20%. While attribution provides benefits, defining the customer journey and gaining internal support for investment are challenges. The document provides tips for taking an actionable approach to attribution.
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...ICEEFEST2013
1) Facebook is a marketing platform, not a goal in itself. Objectives should tie back to business results like sales, not just metrics like fans or clicks.
2) Goals and key performance indicators (KPIs) need to be chosen that determine if the activity was successful, like incremental reach, active consideration, trial/increased consumption, influence/attribution - not just clicks or click-through rate.
3) Effective tactics include choosing the right content and timing, using different media placements, and integrating paid, owned and earned efforts across different channels like traditional media, CRM, owned sites and sponsorships.
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.
The document discusses the growth of online search and how targeting digital advertising can help businesses reach customers. It outlines strategies for setting up targeted Google Adwords campaigns that are relevant to customers through keywords and ad messaging. Packages are offered to help businesses set up and manage their Adwords campaigns, websites, and mobile sites to drive more phone calls and customers.
IM Action is an international marketing agency helping clients from the US and Europe apply online technologies to gain visibility, leads, customers and improve their digital marketing performance and ROI.
As a Google Premier Partner, we are constantly improving our processes and are tailoring our strategies to changes in online space. As a result, we create effective campaigns targeting our clients’ business goals, keeping their industry specifics as a priority. Our approach rests upon accurate measurement and execution, transparent operation and meticulous attention to detail, which, coupled with experienced strategists on board, ensures lasting results in driving business value from online channels.
Advertisers are constantly undervaluing the geographic angle of their marketing strategies. Carrie has spent years with geo-centric clients, devising new and more importantly effective strategies to leverage this piece of their digital marketing puzzle.
In this session, prepare to learn:
The basic types of geographical segmentation available
How to integrate a geographical spin in your digital marketing
strategy
Innovative ways to dissect and certainly overanalyze your
location data
Ways to better segment and target using geographic data
Caveats and common pitfalls of those using the very strategies
you’re learning
If you think you know everything about geo-targeting strategies, coming to this session will either blow your mind or verify your opinion once and for all. Only one way to find out and to squeeze some fun in at the same time!
This document outlines a digital marketing audit to be conducted by Christopher Ndungu for Company XYZ. The audit will involve reviewing XYZ's external and internal marketing environments, current marketing strategy, and website. It will analyze XYZ's efforts in areas of reach, persuasion, conversion, and integration. The output will include a client presentation with recommendations and budget proposals, as well as a detailed report. The goal is to identify changes needed to improve XYZ's digital marketing performance.
The document discusses various web analytics tools and metrics that can be used to track website traffic, monitor user behavior, optimize marketing campaigns, and measure their effectiveness. It provides information on tools for tracking goals, profiles, events, search marketing integration, and more. The purpose is to demonstrate how different analytics tools and indicators can be combined to gain insights into what drives traffic, customer actions and ultimately business results.
The document compares online reputation management services from Review Pro and Trust You. Both companies offer social media monitoring and help increase a hotel's reputation. Review Pro focuses on influencing online rankings and managing internet content while Trust You provides additional services like marketing and deep customer analysis. The document recommends testing each platform for a month to determine the best choice, and suggests Trust You may be better due to offering more interconnected services.
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
Power of analytics in Digital Marketing to shoot up ROIVeerender Gandu
Having Analytical skills is the most critical for every digital marketer, here listed down some of the important channels/tools to see the data and optimize your digital marketing initiatives.
This document outlines a strategy for creating a call-to-action architecture to engage prospects and speed up the sales pipeline. It discusses understanding buyer personas and mapping calls to action to the stages in the buyer's journey. Specifically, it recommends categorizing calls to action into those that gain permission, overcome objections, and support decisions. It also provides tips on crafting effective calls to action, such as ensuring the request for information matches the value provided and only collecting necessary data. The overall goal is to anticipate prospects' needs at each stage and align relevant content and offers to move them through the sales process.
The Power of Analytics Based Marketing StrategyKashif Khurshid
Kashif Khurshid is a senior manager of marketing analytics, platforms, and technology with 15 years of experience in digital marketing and analytics. He discusses how going beyond the first click involves leveraging data to power marketing decisions. Key aspects include capturing the right data, cleansing and standardizing it, generating insights through analysis and visualization, integrating systems, and creating personalized experiences based on intelligence. The presentation emphasizes starting with goals and aligning analytics to audiences in order to maximize the impact of marketing investments.
1-3% of Practice Revenue to Marketing = long term sustainabilityGrowth Matters Media
This document discusses strategies for patient acquisition marketing for medical practices. It recommends treating practices like businesses and patients like consumers. It emphasizes the importance of understanding patient demographics and behaviors, and knowing patients' profiles before they interact with the practice. It also stresses implementing annual marketing budgets and using marketing methodology to create brands and consistency.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
How to increase sales up to 90% and maximizing efficiency for the same marketing budget.
I also included 2 digital transformation trends that together with my associates we confirmed that are already happening and increasing their frequency.
Customer Experience and Mapping Your Digital JourneyRick Morgan
The document discusses mapping your digital journey and adapting to technological changes. It outlines the customer journey through different stages from discovery to advocacy. Key trends like social media, mobility, and big data are transforming the customer experience. To succeed, organizations must understand these trends, develop a digital strategy and channel plan, and view themselves as digital businesses that are adaptable to new technologies and customer needs. The overall message is that mapping the digital customer journey and having a digital transformation strategy are essential for future success.
This document discusses attribution and how understanding attribution can help optimize a company's digital marketing portfolio. Attribution refers to identifying which marketing touchpoints contributed to a desired outcome like a purchase and assigning value to each touchpoint. Understanding attribution across channels can increase cost efficiency by 30% and revenue by 20%. While attribution provides benefits, defining the customer journey and gaining internal support for investment are challenges. The document provides tips for taking an actionable approach to attribution.
Social is not an objective - Building your Facebook startegy by Serhad Bolukc...ICEEFEST2013
1) Facebook is a marketing platform, not a goal in itself. Objectives should tie back to business results like sales, not just metrics like fans or clicks.
2) Goals and key performance indicators (KPIs) need to be chosen that determine if the activity was successful, like incremental reach, active consideration, trial/increased consumption, influence/attribution - not just clicks or click-through rate.
3) Effective tactics include choosing the right content and timing, using different media placements, and integrating paid, owned and earned efforts across different channels like traditional media, CRM, owned sites and sponsorships.
Google Analytics / Adwords Digital Marketing Presentation Katelyn Duckworth
This document provides an overview and agenda for a Google Analytics training session. It discusses setting up Google Analytics accounts and understanding key metrics like page views, visits, unique visitors, referrals, and bounce rates. It also covers how to use Google Analytics to improve marketing efforts by analyzing referral sources, campaigns, content pages, and optimizing for mobile and personalizing content. The document provides tips on using Google Analytics data to improve SEO, AdWords campaigns, and goal conversions. It emphasizes regularly optimizing campaigns based on analytics data.
Web Marketing & Strategy Audit: What, Why & How? Tim Bourgeois
Web strategy-related expenditures at companies can total as much as 20% of all operational costs at companies nowadays -- when factoring spending on web technologies, interactive marketing, and staffing into the mix -- yet few organizations apply a structured approach to regularly analyzing digital strategy performance and ROI. East Coast Catalyst's Digital Strategy & Marketing Audit helps companies understand their digital strategy expenditures, associated ROI, and identify areas for cost savings and performance improvement. This presentation offers background information on this ECC offering and its components.
Guerilla Marketing is a digital marketing agency in South Africa specializing in travel, tourism, and hospitality. They use data-driven strategies across social media, paid advertising, SEO, email marketing and other channels to drive revenue for clients through increased direct bookings, reviews, loyalty, and engagement. Their services include responsive websites, social media management, paid search/display, local listings optimization, and app development. They work with international partners and target travelers at different stages using demographic, behavioral and location data. Benefits of partnering include increased revenue, lower costs, brand awareness, and dedicated account support.
The document discusses the growth of online search and how targeting digital advertising can help businesses reach customers. It outlines strategies for setting up targeted Google Adwords campaigns that are relevant to customers through keywords and ad messaging. Packages are offered to help businesses set up and manage their Adwords campaigns, websites, and mobile sites to drive more phone calls and customers.
IM Action is an international marketing agency helping clients from the US and Europe apply online technologies to gain visibility, leads, customers and improve their digital marketing performance and ROI.
As a Google Premier Partner, we are constantly improving our processes and are tailoring our strategies to changes in online space. As a result, we create effective campaigns targeting our clients’ business goals, keeping their industry specifics as a priority. Our approach rests upon accurate measurement and execution, transparent operation and meticulous attention to detail, which, coupled with experienced strategists on board, ensures lasting results in driving business value from online channels.
Advertisers are constantly undervaluing the geographic angle of their marketing strategies. Carrie has spent years with geo-centric clients, devising new and more importantly effective strategies to leverage this piece of their digital marketing puzzle.
In this session, prepare to learn:
The basic types of geographical segmentation available
How to integrate a geographical spin in your digital marketing
strategy
Innovative ways to dissect and certainly overanalyze your
location data
Ways to better segment and target using geographic data
Caveats and common pitfalls of those using the very strategies
you’re learning
If you think you know everything about geo-targeting strategies, coming to this session will either blow your mind or verify your opinion once and for all. Only one way to find out and to squeeze some fun in at the same time!
This document outlines a digital marketing audit to be conducted by Christopher Ndungu for Company XYZ. The audit will involve reviewing XYZ's external and internal marketing environments, current marketing strategy, and website. It will analyze XYZ's efforts in areas of reach, persuasion, conversion, and integration. The output will include a client presentation with recommendations and budget proposals, as well as a detailed report. The goal is to identify changes needed to improve XYZ's digital marketing performance.
The document discusses various web analytics tools and metrics that can be used to track website traffic, monitor user behavior, optimize marketing campaigns, and measure their effectiveness. It provides information on tools for tracking goals, profiles, events, search marketing integration, and more. The purpose is to demonstrate how different analytics tools and indicators can be combined to gain insights into what drives traffic, customer actions and ultimately business results.
The document compares online reputation management services from Review Pro and Trust You. Both companies offer social media monitoring and help increase a hotel's reputation. Review Pro focuses on influencing online rankings and managing internet content while Trust You provides additional services like marketing and deep customer analysis. The document recommends testing each platform for a month to determine the best choice, and suggests Trust You may be better due to offering more interconnected services.
Este documento trata sobre los sistemas de numeración binaria, los cuales representan números utilizando solo los dígitos cero y uno. Explica que los computadores usan este sistema binario internamente debido a que trabajan con dos niveles de voltaje. Además, describe los métodos de división sucesiva para convertir entre los sistemas decimal y binario.
This document advertises the Advanzeon Sleep Apnea Program through SleepMaster Solutions for diagnosing and treating clients at risk for obstructive sleep apnea. It directs the reader to call SleepMaster Solutions and ask for Bob Galle or Mark Heidt for more information about their services.
This document discusses different types of recruitment methods used to fill positions, including internal methods like promotion and job posting, direct methods like campus recruitment, indirect methods such as advertisements and government jobs, and third party methods involving consultancies. It provides an overview of recruitment strategies for finding and hiring new team members.
Este documento proporciona un modelo de Plan de Trabajo Individualizado (PTI) para alumnos de Educación Secundaria Obligatoria (ESO). El PTI incluye secciones sobre la historia escolar del alumno, su informe psicopedagógico, nivel de competencia curricular, necesidades de apoyo educativo, adaptaciones curriculares, recursos personales, colaboración con la familia y observaciones. También contiene modelos para adaptaciones curriculares individualizadas en diferentes materias y servicios de apoyo.
Karya tulis ilmiah ini membahas asuhan kebidanan pada ibu hamil usia 22 tahun dengan keluhan emesis gravidarum. Tujuannya adalah untuk memberikan asuhan kebidanan yang tepat. Penelitian dilakukan di BPS Mafalda Bandar Lampung tahun 2015 dengan metode penulisan deskriptif. Hasilnya, penulis mampu memberikan asuhan kebidanan sesuai teori meskipun terdapat kesenjangan dengan kasus nyata.
The document discusses the importance of protecting intellectual property rights and preventing piracy of creative works. It notes that while copyright laws aim to balance public and private interests, new digital technologies have made it easier to infringe on these rights. The text calls for continued efforts to enforce laws against piracy and ensure creators are fairly compensated for their work.
Este documento resume la relación entre el alcohol y el suicidio. Explora el marco conceptual de esta relación, incluyendo efectos proximales y distales del alcohol que pueden conducir al suicidio. Examina la evidencia de una asociación entre el consumo de alcohol y las tasas de suicidio a nivel poblacional. También discute cómo el consumo agudo de alcohol puede aumentar el riesgo de suicidio, y cómo los alcohólicos tienen un mayor riesgo de suicidio que la población general.
The document describes Monthly Income Plan (MIP), a hybrid mutual fund scheme that invests approximately 75% in debt and 25% in equity. MIP provides moderate risk due to its lower equity proportion while still offering higher returns than fixed deposits. Any capital gains from selling MIP units within 3 years are taxed as per income tax slabs, while gains after 3 years are taxed at 20% with indexation to reduce taxation. The document compares returns from MIP to fixed deposits to show MIP provides higher post-tax returns due to lower taxes with indexation. Several top-performing MIP schemes are also listed.
Президент Фонда качественной политики Михаил Минаков прочитал лекцию на семинаре Московской школой Политических Исследований (июнь 2012) на тему: «Причины и следствия «цветных революций» в постсоветском мире».
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
The document summarizes the professional experience of Daniel Vogel as a strategic marketing leader with over 10 years of experience in senior marketing roles. He has a proven track record of using data-driven strategies to grow key metrics like website traffic, social media followers, and email list sizes by over 100-200% for various companies. Daniel is also skilled in digital marketing, social media, email marketing, analytics, and team leadership.
Best Practices for Implementing a Successful Digital Recruitment Campaign.pdfLiam James
Implementing a successful digital recruitment campaign requires strategic planning and execution to attract top talent effectively and efficiently. By leveraging online platforms and tools, you can create a targeted, engaging recruitment strategy that resonates with potential candidates. Here are some best practices to guide you in creating a successful digital recruitment campaign:
Define Your Objectives:
Clearly outline the goals of your recruitment campaign. Identify the roles you need to fill, the type of candidates you want to attract, and the timelines for hiring.
Identify Your Target Audience:
Understand your ideal candidates' skills, experience, interests, and professional background. Create candidate personas to tailor your campaign messaging effectively.
Develop a Strong Employer Brand:
Craft a compelling employer brand that showcases your company's values, culture, and unique selling points. Highlight what makes your organization an attractive place to work.
Create Engaging Job Descriptions:
Write clear and concise job descriptions that emphasize the responsibilities, qualifications, and benefits of the role. Use language that aligns with your employer brand and appeals to your target audience.
Utilize Multiple Channels:
Leverage a variety of digital channels such as social media, job boards, and professional networking sites to reach a broad audience. Tailor your content to each platform's unique features and audience demographics.
Optimize Your Career Page:
Ensure your website's career page is user-friendly and provides all the necessary information about your company and available roles. Include easy application processes and links to social media profiles.
Use Targeted Advertising:
Invest in targeted advertising on platforms like LinkedIn, Facebook, and Google to reach specific candidate demographics. Utilize data analytics to monitor and optimize your ad campaigns for better results.
Engage with Candidates:
Interact with potential candidates through social media, email, or other digital channels. Provide personalized responses to inquiries and follow up with candidates who show interest in your job postings.
Leverage Employee Advocacy:
Encourage current employees to share job openings on their personal networks. Employee referrals often lead to high-quality candidates who are a good fit for your company culture.
Track and Measure Performance:
Use analytics tools to monitor the performance of your recruitment campaign. Track metrics such as the number of applications, candidate quality, and cost per hire to evaluate the success of your strategy.
Continuously Improve:
Learn from each campaign and make data-driven adjustments to your strategy. Experiment with different approaches and content types to find what works best for your organization.
Ensure a Smooth Application Process:
Make the application process as simple and efficient as possible for candidates. Avoid overly complex forms and ensure the process works smoothly across
This document discusses how companies can build talent pipelines by engaging both active and passive job seekers. It recommends that companies simplify the candidate experience, automate communications, and build talent communities to source interested candidates and reduce time-to-hire. Examples are provided of how talent pipelines can be built through mobile and online engagement, targeted communications, and search engine optimized landing pages. Metrics are shown for how one company hired over 200 candidates in the first year from their talent pipeline.
This document summarizes a corporate presentation about reaching passive job candidates. It states that companies spend too much time and money searching for candidates through traditional methods like job boards, social networks, and headhunters that only attract active candidates. The presentation introduces a new platform called jobandtalent that allows companies to analyze their employer brand, boost branding through targeted communications, and have job opportunities suggested to relevant passive candidates through advanced filtering tools. This helps companies improve hiring efficiency and strengthen their employer brand while reducing costs.
The “What” of Pipeline Building: Relevant Engagement MediumsRecruitDC
By now, most recruiters understand the importance of proactively engaging talent pools, but what do we do to actually engage them? Send newsletters? Open job lists? Funny jokes? Our goal is to engage them, but we may just be another annoying source of SPAM.
The document discusses using talent analytics to improve various human resources functions. It covers monitoring key metrics like headcount, turnover and satisfaction to understand a business's health. It also discusses segmenting workforce data to identify units needing attention, tracking activities that impact revenue and retention like employee satisfaction, and using workforce forecasts to determine staffing needs. The document provides examples of using talent analytics for employer branding, marketing, and budgeting purposes.
Transform recruiting with the SmartRecruiters Talent Acquisition Platform, a comprehensive recruiting system that turns your hiring into a high-powered marketing and sales machine. It’s user-centric and as a result, recruiters and hiring teams readily use the platform and collaborate closely to identify and engage with candidates in brand enhancing and non-demeaning ways.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
2014 Demand Metric Outlook Study: Highlights & HorizonsDemand Metric
There’s little doubt that 2013 was the Year of the Customer. Successful companies have always known that the “Customer is King.” What was different about 2013 was that companies, particularly their marketing and sales organizations, had better tools with which to understand their needs, wants and desires and better ways to serve these needs.
2013 was also the year in which the Modern Marketing Organization consolidated and deepened its role within large and mid-sized organizations as the owner and driver of revenue-producing initiatives and programs. More than ever before, Marketing has direct control over the sales/buying process and with it the customer journey. That change has given Marketing more opportunity to prove its value to the company, while at the same time increasing pressure to deliver results with measureable advances in performance and productivity.
This premier Demand Metric Outlook Study will examine Highlights of 2013: Our best research, great marketing moments and major
influencers in our industry as shared by our Research Directors and Senior Analyst Network.
In the Horizons section of this study, we pull out our crystal balls and share our predictions for trends, new ideas and emerging vendors and
products we see on the Horizon for 2014.
To obtain this document, visit us at http://www.demandmetric.com/register
The document discusses the importance of measuring customer experience through various metrics in order to improve customer satisfaction and loyalty. It explains that only 11% of marketers' decisions are currently based on data, despite customers now controlling information flow. The document outlines three key reasons for measurement: return on investment, optimizing key performance indicators, and gaining strategic insights. It then provides a framework for implementing a measurement process through defining objectives, metrics, analytics, and continuous improvement. The impacts of effective measurement include becoming more customer-centric, leveraging big data and technologies like gamification to enhance engagement.
Why Recruiting Leaders Should Learn to Love Data | Talent Connect Vegas 2013LinkedIn Talent Solutions
The term "Big Data" is becoming de rigeur, but in reality recruiting leaders still have an uneasy relationship with analytics. Leaders from Teradata and Sun Life Financial share how they embracing data to improve their recruiting strategies, results, and talent brand initiatives.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
This document summarizes a presentation about using talent intelligence to gain competitive advantage. It discusses key trends in the new era of work such as independent work, AI and automation, and skills gaps. It highlights how data and insights from platforms like LinkedIn can help address business challenges in areas like client consulting, placement strategy, new business development, and internal hiring strategy. The document stresses that while data and insights are important, what companies do with them is even more critical to create business value and gain a competitive edge in today's changing workforce landscape.
A marketing professional with 3+ years of combined experience in marketing automation and project management. Well-versed in digital integration across a variety of products and marketing communications platforms. Experienced in marketing automation and CRM platform administration, social media marketing, demand generation, and complex data integrations. Currently seeking a Marketing Automation role which will effectively utilize all acquired skills, abilities, and areas of expertise as follows:
- Project Management
- Lead Routing
- Drip Nurturing
- Closed-Loop Reporting
- Email Marketing
- Demand Generation
- B2B & B2C Marketing
- SMS Marketing
- SEO, SEM & Analytics
1) The document discusses how measuring recruitment metrics from data can help optimize recruitment efforts and measure return on investment (ROI).
2) It provides examples of metrics that were measured, such as engagement on LinkedIn through followers and message response rates, branding metrics like reach and shares, and recruitment operations metrics including number of hires and cost per hire.
3) Tracking these metrics revealed that focusing efforts on LinkedIn increased applications by 330% and followers by 46% with no cost, and cost the company only $0.04 per impression for advertising, helping reduce sourcing costs by 25%.
Here's a snapshot of LinkedIn’s US Staffing Trends Report, revealing 3 industry insights to amplify your 2015 strategy. Download the full report: http://linkd.in/1uNWJo9
The document provides an overview of inbound marketing and how to build an inbound marketing campaign. It discusses visualizing an offer, creating landing pages and calls to action linked to the offer, optimizing content for search engines, promoting content on social media and paid search, using email drip campaigns to nurture leads, measuring campaign elements, and summarizing that targeted offers can generate leads, landing pages promote the offer, email nurtures contacts, content attracts traffic, and analytics measure improvements.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
SmashFly Recruitment Marketing Report Card for the 2015 Fortune 500 SmashFly Technologies
Do you know where you stand in recruitment marketing best practices? In July-August 2015, SmashFly analyzed the career websites of the 2015 Fortune 500 to understand their use of Recruitment Marketing practices. See the full SmashFly Recruitment Marketing Report Card.
How to Build a Digital Foundation to Transform Your Customer ExperienceJared Hill
Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed.
The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19.
In our recent webinar, Keith Barber, the Director of Digital Engagement at Tyson Foods, as he explains what digital transformation meant to Tyson, challenges faced, and lessons learned. Fill out the form below to watch the recording to learn more about the shift made by Tyson, and how they are transforming to deliver a better digital customer experiences. Hosted by Adobe and MarTech Today.
Similar to The State of Recruitment Marketing in 2016 (20)
Artificial Intelligence Improving the Candidate Experience AppVault
Curious where and how Artificial Intelligence (AI) plays in the Candidate Experience? Look no further than chat bots and automated recruitment marketing.
Candidate Relationship Management & Modern Talent Acquisition AppVault
Candidate Relationship Management (CRM) for recruitment is critical in engaging the passive job seeking audience. This webinar will discuss the fundamental purpose of CRM for recruitment, but we'll also discuss the importance of having the proper talent acquisition technology stack in place at any hiring organization. Platforms such as Applicant Tracking (ATS), Candidate Relationship (CRM), and Recruitment Marketing (RMP) will all be discussed and demonstrated.
Talent Communities: Converting Visitors into Applicants with AutomationAppVault
During our recent webinar we discussed 3 critical components to leveraging Talent Communities for hiring now and in the future. Learn how automation in Talent Acquisition can do the heavy lifting and help recruiters work better leads.
Learn the fundamentals of attracting, engaging, and converting passive healthcare talent into active employees. Recruitment Marketing is taking off and understanding the basics is a great first step toward increasing online recruitment efficiency. AppVault is committed to helping talent acquisition teams optimize and streamline their efforts. Contact us for more information.
Our latest webinar that highlights the progress and technology behind accurate job matching campaigns. Some great resources for the HR department looking to take Talent Acquisition to the next level.
This webinar aired Thursday March 24 and demonstrated the importance of a mobile recruiting strategy for companies interested in sourcing candidates on their mobile phones. Statistics indicate Google is the primary search engine used for job seekers.
Your Guide To Finding The Perfect Part-Time JobSnapJob
Part-time workers account for a significant part of the workforce, including individuals of all ages. A lot of industries hire part-time workers in different capacities, including temporary or seasonal openings, ranging from managerial to entry-level positions. However, many people still doubt taking on these roles and wonder how a temporary part-time job can help them achieve their long-term goals.
Becoming Relentlessly Human-Centred in an AI World - Erin Patchell - SocialHR...SocialHRCamp
Speaker: Erin Patchell
Imagine a world where the needs, experiences, and well-being of people— employees and customers — are the focus of integrating technology into our businesses. As HR professionals, what tools exist to leverage AI and technology as a force for both people and profit? How do we influence a culture that takes a human-centred lens?
Start Smart: Learning the Ropes of AI for HR - Celine Maasland - SocialHRCamp...SocialHRCamp
Speaker: Celine Maasland
In this session, we’ll demystify the process of integrating artificial intelligence into everyday HR tasks. This presentation will guide HR professionals through the initial steps of identifying AI opportunities, choosing the right tools, and effectively implementing technology to streamline operations. Additionally, we’ll delve into the specialized skill of prompt engineering, demonstrating how to craft precise prompts to enhance interactions between AI systems and employees. Whether you’re new to AI or looking to refine some of your existing strategies, this session will equip you with the knowledge and tools to harness AI’s potential in transforming HR functions.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
Speaker: Lydia Di Francesco
In this workshop, participants will delve into the realm of AI and its profound potential to revolutionize employee wellness initiatives. From stress management to fostering work-life harmony, AI offers a myriad of innovative tools and strategies that can significantly enhance the wellbeing of employees in any organization. Attendees will learn how to effectively leverage AI technologies to cultivate a healthier, happier, and more productive workforce. Whether it's utilizing AI-powered chatbots for mental health support, implementing data analytics to identify internal, systemic risk factors, or deploying personalized wellness apps, this workshop will equip participants with actionable insights and best practices to harness the power of AI for boosting employee wellness. Join us and discover how AI can be a strategic partner towards a culture of wellbeing and resilience in the workplace.
The Rules Do Apply: Navigating HR ComplianceAggregage
https://www.humanresourcestoday.com/frs/26903483/the-rules-do-apply--navigating-hr-compliance
HR Compliance is like a giant game of whack-a-mole. Once you think your company is compliant with all policies and procedures documented and in place, there’s a new or amended law, regulation, or final rule that pops up landing you back at ‘start.’ There are shifts, interpretations, and balancing acts to understanding compliance changes. Keeping up is not easy and it’s very time consuming.
This is a particular pain point for small HR departments, or HR departments of 1, that lack compliance teams and in-house labor attorneys. So, what do you do?
The goal of this webinar is to make you smarter in knowing what you should be focused on and the questions you should be asking. It will also provide you with resources for making compliance more manageable.
Objectives:
• Understand the regulatory landscape, including labor laws at the local, state, and federal levels
• Best practices for developing, implementing, and maintaining effective compliance programs
• Resources and strategies for staying informed about changes to labor laws, regulations, and compliance requirements
Watch this expert-led webinar to learn effective tactics that high-volume hiring teams can use right now to attract top talent into their pipeline faster.
Accelerating AI Integration with Collaborative Learning - Kinga Petrovai - So...SocialHRCamp
Speaker: Kinga Petrovai
You have the new AI tools, but how can you help your team use them to their full potential? As technology is changing daily, it’s hard to learn and keep up with the latest developments. Help your team amplify their learning with a new collaborative learning approach called the Learning Hive.
This session outlines the Learning Hive approach that sets up collaborations that foster great learning without the need for L&D to produce content. The Learning Hive enables effective knowledge sharing where employees learn from each other and apply this learning to their work, all while building stronger community bonds. This approach amplifies the impact of other learning resources and fosters a culture of continuous learning within the organization.
Building Meaningful Talent Communities with AI - Heather Pysklywec - SocialHR...SocialHRCamp
Speaker: Heather Pysklywec
Digital transformation has transformed the talent acquisition landscape over the past ten years. Now, with the introduction of artificial intelligence, HR professionals are faced with a new suite of tools to choose from. The question remains, where to start, what to be aware of, and what tools will complement the talent acquisition strategy of the organization? This session will give a summary of helpful AI tools in the industry, explain how they can fit into existing systems, and encourage attendees to explore if AI tools can improve their process.
AI Considerations in HR Governance - Shahzad Khan - SocialHRCamp Ottawa 2024SocialHRCamp
Speaker: Shahzad Khan
This session on "AI Considerations in Human Resources Governance" explores the integration of Artificial Intelligence (AI) into HR practices, examining its history, current applications, and the governance issues it raises. A framework to view Government in modern organizations is provided, along with the transformation and key considerations associated with each element of this framework, drawing lessons from other AI projects to illustrate these aspects. We then dive into AI's use in resume screening, talent acquisition, employee retention, and predictive analytics for workforce management. Highlighting modern governance challenges, it addresses AI's impact on the gig economy as well as DEI. We then conclude with future trends in AI for HR, offering strategic recommendations for incorporating AI in HR governance.
3. A P P VA U LT E N T E R P R I S E B A C K G R O U N D
• Launched in 2002
• Based in Atlanta with Offices in Denver, Miami, Seattle and
Cork Ireland
• We provide best in class enterprise recruitment solutions
and strategic marketing services for employers
AppVault Overview
4. T r e n d s a n d S t a t i s t i c s
Job Market Improvement
• Significant Job Growth in 2015
• Consumer based job seeker behavior
• More mobility means more passive candidates
• More mobility means less retention
5%Unemployment Rate
5. What does this mean for hiring?
54% of employers have cited a significant gap between the skills
needed at their organization and the skills job candidates have.
Moreover, 46% say they cannot find qualified candidates for the
vacant positions, and 48% of employers’ job vacancies stay open
for 12 weeks or longer.
-Pew Research Group 2015
6.
7. T O D AY ’ S L A N D S C A P E I S H I G H C A N D I D AT E D R O P O F F
Of Candidates
that land on your career site,
COMPLETE AN
APPLICATION THROUGH
AN ATS.
9. Media Plan Review Build Campaign Ad Tag Creation
Ad Tag SubmissionMedia Confirmation
Confirm Data
Generation
Internal Reporting
Prepare for New
Month
Dashboard
Strategic and measured planning
10. Media AMedia A
Media B
Conversion
ConversionMedia A
Conversion Pathing allows us to analyze a user’s path of interactions before
they apply. This enables better understanding of a Media’s contribution to
the campaign, even if does not immediately result to a conversion.
11. TA L E N T C O M M U N I T Y
• Automated job alerts based on ATS integration
• Targeted email campaigns
• Personalized Recruiter Job matching emails
(White Labeled)
• Targeted skill based email blasts
• Timed email campaigns and surveys
• Email editing tool – everything is in your control
• Mobile optimized email campaigns
Recruitment CRM
12. Job Matching and Automation
• ATS Integrated
• Targeted email
campaigns
• Solicit Audience
• Establish
Matching Criteria
• Set up Recruiter
Alerts
TA L E N T C O M M U N I T Y
13. E M A I L C A M PA I G N S
Campaign Types:
• Re-hire
• Surveys
• Stay In Touch
• Birthdays
• Orientation
Initiative Targeted
Campaigns