In the next 3-4 years mobile internet users will overtake fixed internet users globally. That represents a significant opportunity for companies to start engaging with their customers in new and interactive ways. Featuring two mini-presentations followed by an open Q&A session, attend this comprehensive session to discover the latest mobile trends.

1. Mobile Gambling
2011 – the year of mobile
Mayfair Mobile Gaming (UK) Ltd London Affiliate Conference
Mobile, Gaming & Social Media Consultants 28 January 2011
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

2. Topics Covered Today.
• Mobile usage and trends
• Growth drivers for mobile gambling
• Smartphone adoption
• App Store changes
• Marketing overview
• Summary / conclusion
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

3. Mobile – General Growth Drivers.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

4. Mobile Vs Desktop Internet Usage.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

5. We are changing our habits.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

6. Smartphone usage – Up, up, up…
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

7. Mobile Gambling – Market Drivers.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

8. Apple allowing gambling Apps.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

9. Distribution – Apple and Android.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

10. Non App Approach – “Web Apps”.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

11. Distribution and Discovery.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

12. Mobile “in-play” sports betting…
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

13. Mobile lotteries, scratch cards.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

14. Marketing for the mobile channel.
Mobile sits at the middle of all Mediums…
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

15. So many integration points…
• Internet Banners • Lead Generation > CRM
• Internet Textlinks • m-Commerce
• Internet Pre-Roll Video • Proprietary Applications
• SMS/MMS • Downloads
• 3rd Party Application Sponsorships • Bookmarks
• Search • Device Customization
• Proximity/Location-Based • Couponing
SMS Reply Click to WAP Voice Reply Click to Video Click to App
App Name:
ESPN X GAMES
COOL TOOLS Version: 1.0
Watch Cool Tools on
DIY Network. Size: 10630
*Reply Y for show
reminder
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

16. Platforms and brands go mobile.
• Playtech – mobile casino, web app
sportsbook, web app multiplayer
poker
• Microgaming – mobile casino, sports
betting app, Android Flash poker
• BWin / OnGame – recently released
iPhone real money poker App
• Betfair, Paddy Power, Ladbrokes –
as of January 201l, they are all
engaging the mobile channel
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

17. BWin – iPhone Real Money Poker
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

18. Bwin – iPhone Real Money Poker App
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

19. Microgaming – Flash Android Poker
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

20. Others in the market…
• Probability / Ladylucks (UK)
• 888 / Mytopia (Facebook connected)
• Cozy Games (50+ affiliate brands)
• Scratchingo (Mobile scratch games)
• Cantor Gaming (Vegas casinos)
• Betfair (In UK App Store)
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

21. Conclusion.
• With huge iPhone and Android
growth, mobile is here to stay!
• Operators and brands now
adopting mobile across the board!
• Affiliate networks starting to
incorporate mobile tracking for
their mobile products.
• Affiliates must think “outside the
box” on attracting new players on
the mobile channel.
• 2011 is the year of the mobile
(gambler)!
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.

22. More Information?
Darren Pollard
Mayfair Mobile Gaming (UK) Limited
Telephone : +44 7552 707 105
Email: dp@mayfairmobile.com
Web: www.mayfairmobile.com
A PDF version of this presentation is available, please ask.
Strictly confidential – do not copy. Copyright © 2011 Mayfair Mobile Gaming (UK) Limited. All rights reserved.