How Consumers Drive a New Market for Mobile Conferencing ServicesMark Dzwonczyk
Invited presentation at Wainhouse Research annual Conference Service Provider Summit, describing Callvine's approach to the exploding mobile market using a freemium model in which free consumer usage migrates to paid professional usage.
Ads injection and Metrics for Online Radio by Patrick Roger Adswizz @ Jornada...ACTUONDA
Necesidad de métricas adaptadas a los servicios audio online multi-dispositivos, casos prácticos y situación en Europa
Presentacion de Patrick Roger, COO Adswizz (inserción pub/medición)
Jornada Radio 2.0 organizada por Actuonda en Barcelona el 2 de Marzo de 2011
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
How Consumers Drive a New Market for Mobile Conferencing ServicesMark Dzwonczyk
Invited presentation at Wainhouse Research annual Conference Service Provider Summit, describing Callvine's approach to the exploding mobile market using a freemium model in which free consumer usage migrates to paid professional usage.
Ads injection and Metrics for Online Radio by Patrick Roger Adswizz @ Jornada...ACTUONDA
Necesidad de métricas adaptadas a los servicios audio online multi-dispositivos, casos prácticos y situación en Europa
Presentacion de Patrick Roger, COO Adswizz (inserción pub/medición)
Jornada Radio 2.0 organizada por Actuonda en Barcelona el 2 de Marzo de 2011
Presentation for \"New Era, New TV\" Seminar @ OrangeLabs in Beijing in December 2008. Details on services from Korea and Japan (Pandora.tv, Afreeca.tv, Nico Nico Video) and ideas on why pure ad model might be a bad idea, and why mobile is still unproven.
An IIT - BHU , competition slides for finding business expansion solution for Netflix(a video content provider) in competitive business environment in Indian entertainment industry.
An IIT - BHU , competition slides for finding business expansion solution for Netflix(a video content provider) in competitive business environment in Indian entertainment industry.
Building a business on mobile apps (Anna Yaschenko, Google)Berezin Alexander
Из доклада вы узнаете больше о возможностях AdMob, о том, чего хотят рекламодатели и как на этом заработать разработчику. Зачем продвигать приложение и как продвижение влияет на количество денег. Как спланировать и измерить доход от рекламы в приложении.
So what’s with the sportsman’s theme? The title of this keynote is “Applying a sportsman’s mindset to achieve success in your mcommerce business” but I think it’s really about using the same leadership approach in both business and your chosen sports goals.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Latest InMobi research finds smartphones impression growth outpacing advanced...InMobi
Latest InMobi research finds continued significant smartphone impression growth in the Asian mobile ad market, with smartphones impression growth outpacing advanced phones 3 to 1; Android and iPhone OS combined gain +9.3 pt. share in just 90 days.
Led by Apple iPhone +6.5 pt. share gain, iPhone OS and Android devices look to compete in this enormous market.
Adinnovation. Inc: Road To Japan – How To Do Marketing of Japanese Gaming App...DevGAMM Conference
Overview of Japanese gaming app market. How lucrative it is and what kind of games are currently popular. General ways of promotion, how to run promotion campaigns, example of Clash of Clans.
Road To Japan - How To Do Marketing In Japanese MarketAya Shinkawa
Road To Japan is the introduction of marketing for gaming app developer who is interested in Japanese market. This was shared by Aya Yamada, overseas business representative of Tokyo-based Adinnovation inc at DevGamm held in Moscow.
5. T H E I N M O B I S TO RY
THE WORLD’S MOBILE AD ESTABLISHED GLOBAL
NETWORK MOBILE PLAYER
Funded by Kleiner Over 20.3 Billion
Perkins Caufield & Byers impressions monthly in
and Sherpalo Ventures. 115 countries.
150 EMPLOYEES PROVIDES WE’VE SEEN THE PRESENT
LOCAL SUPPORT
San Francisco, Mobile is the ONLY
Singapore, London, screen in emerging
Japan, India, markets. We started
South Africa there and are here now.
M O B I L E E X P E R T I S E M AT T E R S
6. R A P I D G L O B A L E X PA N S I O N
MONTHLY IMPRESSIONS
JANUARY 09- 420 MILLION
TODAY-
20.3 BILLION
ACTIVE ADVERTISERS
JANUARY 09- 60
TODAY-
500
PUBLISHER PARTNERS
JANUARY 09- 500
TODAY-
5,000
OFFICES
JANUARY 09- 3
TODAY-
6
COUNTRIES
JANUARY 09- 8
TODAY-
115
10. WE ARE A BROAD SMART PLATFORM
REGION SMART PHONE IMPRESSIONS
NORTH AMERICA 1.6 BILLION
EUROPE 750 MILLION
ASIA PACIFIC 1.5 BILLION
AFRICA 400 MILLION
GLOBAL 4.25 BILLION
11. SMARTPHONE AD SIZES
300x50 pixels 300x50 pixels
MMA Standard Unit
• 25k size max
• File Format: GIF, JPG, PNG
• Animated GIF
300x250 pixels
• 125k size max
• File Format: GIF, JPG, PNG
• Animated GIF 300x250 pixels
IAB Standard Unit
Text Ads
• 40 characters long
12. iPad Formats
4 Standard IAB Sizes
• 75k size
• Javascript 300x250 pixels
• File Format: GIF, JPG, PNG IAB Standard Unit
• Animated GIF
160x600
pixels
IAB
Standard
Unit
468x60 pixels
IAB Standard Unit
728x90 pixels
IAB Standard Unit
10/17/2010 12
13. Creative Formats
In Banner Search
Local Search
Expandable
Video
Full Screen
14. SMARTPHONE CALLS TO ACTION
Call to Action Text Ad Graphical Ad
Click to Landing Page Yes Yes
App Downloads Yes Yes
Lead Generation Yes Yes
Store Locator Yes Yes
Click to Call Yes Yes
Video Play Yes Yes
Click to SMS Yes Yes
Click to Search Yes Yes
21. A FREE SDK TO
I N M O B I A D VA N T A G E S
BROAD GLOBAL
REACH
PERFORMANCE
TECHNOLOGY
A N A LY T I C S &
MEASUREMENT
ALL WITH AN ETHOS OF SUPPORT & PARTNERSHIP
22. Te c h n o l o g y D i f f e r e n t i a t i o n
700M IMPRESSIONS DAILY
8,000 AD REQUESTS PER SECOND
20 MILLISECOND AD RESPONSE TIME
1 MILLION + CLICKS PER DAY
300 GB DATA PER DAY
10 TB DATA PER MONTH
185M USERS REACHED
PER MONTH
ZERO DOWNTIME SINCE LAUNCH
&
24/7 OPERATIONAL ANALYTICS
FEW COMPANIES GLOBALLY CAN MANAGE THIS SCALE AND COMPLEXITY
23. INSTALL THE SDK AND …
24/7 real-time access to our reporting interface.
Get a quick view
of the
performance
Track ad
spend vs
10/17/2010 clicks for each 23
day
25. THE MOBILE REVOLUTION FOR ADVERTISERS
USER UNDERSTANDING WILL DRIVE EXPONENTIAL GROWTH; 2X THE TOTAL OF PAST
15 YEARS
$160 6000
User Understanding
$140 Sources:
1. Morgan Stanley State of Mobile Nov 2009 5000
2. InMobi Estimates May 2010
Internet Ad Revenue ($ billion)
$120
Number of Users (MMs)
4000
$100
$80 3000
$60 Intent
2000
$40
Destination 1000
$20
$0 0
1995 2005 2009 2015
Internet Ad Revenue No. of Internet Users
26. PERSPECTIVE ON OUR GLOBAL REACH
SOME OF THE BEST COMPANIES OF INTERNET ERA REACHED ABOUT 40-
50 MILLION USERS IN ABOUT 20Q; FB REDEFINED THAT!
User Reach (MM)
27. MUST BUY GLOBAL REACH
IN JUST 9QS, INMOBI’S OBTAINED THE
SAME REACH FACEBOOK ACHIEVED IN 20
User Reach (MM)
28. Key Differentiators
Advanced analytics capability
with best-in-class reports
Better response times and
scale
Better monetization across all
device platforms
Dedicated regional team for
every geography
Media independence and
complete publisher support
29. THE ONE-STOP SHOP TO OVER 185 MILLION USERS GLOBALLY
THE CUSTOMER DISCOVERY MOBILE AD NETWORK WITH
20.3 BILLION AD IMPRESSIONS PER MONTH
SHOBHIT.SHUKLA@INMOBI.COM
EMMANUEL.ALLIX@INMOBI.COM