Take the direct route - Patrick Collister

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1 like•630 views

This document discusses various topics related to direct marketing such as markets being life and death affairs for companies, the importance of innovation and changing conventions, and focusing on building relationships rather than just media. It emphasizes listening to customers and responding to their needs, and suggests direct marketers can use their skills to spread positive ideas that improve lives and bring justice through new digital channels at low cost.

Business

Markets are life
and death affairs
• Apricot
• Atari
• Amiga
• Amstrad
• Lotus
• Sinclair
• Compaq
• Commodore

Veronika

• All your dreams come true
• Veronika
• Stunning German brunette
• V.I.P. and Fantasy Services
available.
• 5’8”, 22yrs
• 24hrs.

Verushka

• Fabulous Russian model.
• All services
• Very discreet
• No rush
• All major credit cards
• Home/Hotel visits
• Private Escort Available

Charming

• 'Mature gentleman, 62,
aged well, noble grey looks,
fit and active, sound mind
and unfazed by the fickle
demands of modern society
seeks...damn it, I have to
pee again.’

Reversals

Awareness

Interest

Desire

Action

Inverting AIDA
ADVOCATES
Action

Interest FAN PROMOTERS
DIGITAL

Desire ENTHUSIASTIC
SUPPORTERS

PASSIVE VIEWERS
Awareness

Relationships are good business
REMIXED NUDE
Action

ENCOURAGED FRIENDS TO
Interest GO & VOTE
DIGITAL

Desire ENTHUSIASTIC SUPPORTERS
– DID VOTE

PASSIVE VIEWERS – SOME
Awareness
BOUGHT THE ALBUM

This document provides tips for effectively selling yourself to others. It recommends telling a powerful, engaging, and believable story about yourself to build credibility. It also suggests thinking from the other person's perspective so your story resonates with them and makes clear why they should buy what you are selling. The document advises building relationships through genuine engagement and cultivating supporters who can help amplify your message. With practice, adding charm and thinking creatively can help take your pitch to the next level.

Women In Automotive Dec 2017 - Elgie Bright

Christina Fowinkle

5 reasons your brand needs a 'Why'

Everywherebrand

The document discusses how building a brand based on purpose and "why" can increase trust and transparency in business relationships. It also explains that branding is important as it allows businesses to form emotional connections with customers rather than just transactional relationships. Finally, it asserts that strong branding enhances trust, reduces risk, creates a unified culture, and turns businesses into recognizable brands.

Corporate Identity: Principles of Branding.

Marcus Podorf

Caem2011 110613014044 Phpapp02

Anthony Caridi

This document discusses how social media has changed marketing and sales. It notes that communities now own brands and self-organize using tools like hashtags and meetups. While traditional media is still used, social platforms now drive most attention with over 1 billion views per day across sites like Facebook, Twitter, and YouTube. The key is building trust and transparency through engaging with customers authentically and consistently online. Rules for success include stopping pitches and starting real connections within communities. The future will bring more customer collaboration on brands and products through location-based mobile networks and social customer relationship management.

Canadian Association of Exhibition Management Social Media Keynote

Shane Gibson

A women's guide to power negotiations_masterclass

Karina Collis, MBA 📈

This document provides guidance on power negotiation for women. It discusses how women are often less likely than men to negotiate job offers and salaries. While 50% of men negotiate after getting their MBA, only 12.5% of women do. The document suggests reasons why women may be less inclined to negotiate, such as lack of confidence or not wanting to damage relationships. It emphasizes that negotiation is an important skill for women to develop and provides tips for effective negotiation, including knowing your goals and limits, trading options, and forging partnerships. Examples are given of how to handle objections and build rapport during negotiations.

ARENA ONE Demo Day 2016 - Kidipal

Karen Kamal

The document discusses both positive and negative themes that commonly appear in Disney movies. Some positive themes mentioned include friendship, tolerance, respect for others and nature, overcoming fears, and breaking stereotypes. Negative stereotypes the document critiques are portraying men as superior to women, emphasizing male qualities like intelligence and violence versus female qualities like beauty, and perpetuating racism, such as with depictions of black people and Native Americans. The conclusion emphasizes that movies have a strong didactic influence and power over viewers.

GuideStar Webinar (04/30/13) – Major Gifts for Small Shops

GuideStar

Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's." Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar

Cervantes,y movies2012

Jairo Reynoso

The document lists and provides details about three movies coming out in 2012: Woman Thou Art Loose: On the 7th Day about long-buried secrets threatening a couple, releasing on April 13th; The Mean Wars about two CIA agents competing for a woman's affection and releasing on February 14th; and Battle Ship about a popular board game coming to life where two forces rely on strategy, releasing on May 18th. It provides the movie titles, release dates, main characters, and brief descriptions for each film.

Making a difference assembly

Tattonspiller

This document provides guidance on effective campaigning. It emphasizes that campaigns need a clear message that addresses what needs to change, why the audience should care, and how they can help enact that change. It also notes that smaller, grassroots campaigns may need to be more creative with limited resources. Examples are provided of campaigns that drew people in through humor, pathos, or direct engagement with companies and consumers. The overall message is that an effective campaign conveys its goals in a memorable way through various online and offline mediums.

Atidenu webinar 1: Sharable Content and Adding Value

Lisa Colton

The document discusses creating sharable and valuable content through social media marketing. It outlines a ladder of engagement with five levels from aware to evangelist. It then presents five new rules of the game for social media marketing: 1) understand the attention economy, 2) add value through specific and newsworthy content, 3) be real by making content personal, 4) strengthen your network and activate it, and 5) be the party host by developing a culture of conversation. The document provides examples and tips for applying these rules and designing a ladder of engagement to move audiences to higher levels of interaction.

091115 pcua think

Tim Richardson

The document is a presentation about encouraging divergent thinking given to the Pennsylvania Credit Union Association. It discusses how people are often not encouraged to think divergently due to fear of failure or conditioning for sameness. It provides tips for cultivating a culture of divergent thinking such as embracing new ideas, finding innovators within the organization, using both logical and creative thinking, and continuing personal and professional learning and development.

Graduate Management Admission Council . Business 3.0 Conference

Jayant Murty

This talk delivered at the Intetnational GMAC Conference to Deans and heads of admission of MBA schools around the world seeks to examine what they can learn from brands across other industries. With MBA schools coping with declining admissions, strong overseas competition, disruption from MOOCs ( Massive Open Online Courses) and image parity across schools , there seems a dire need to disrupt and current model and embrace change with agility

Gamification for MediaBarCamp

svemet

Gamification is using game elements and design in non-game contexts to encourage engagement and motivation. Game elements include achievements, avatars, badges, and leaderboards. Gamification can increase engagement both externally for marketing and sales and internally for productivity. Foursquare successfully used gamification to grow to over 20 million users. Gamification works by appealing to what makes games fun, such as problem solving, teamwork, and recognition. Companies should define objectives, target behaviors, understand players, and deploy appropriate tools in a gamified design framework.

Digital marketing - lunch and learn -- Summer Sampler Week

RED_Academy

This document provides an overview and agenda for a digital marketing lunch and learn event. It covers topics like Google Analytics, social media analytics, digital advertising, and community management. For each topic, it outlines key concepts and metrics discussed, such as the different types of websites, tracking codes, goals, social media ROI metrics, where to advertise digitally, and best practices for community management on social media. The overall summary is a primer on measuring and analyzing digital marketing efforts.

Converge 2014: Strike the Right Chord with Prospects: Lessons from Country Mu...

Converge Consulting

Strike the Right Chord with Prospects: Lessons from Country Music BARBARA COWARD AND KATHY HAGENS Did you know that country music is a $2 billion-dollar industry? It all goes to show that tugging at the heartstrings of ordinary people about ordinary life is big business. While we're not suggesting that you incorporate messaging about heartache, pickup trucks, and on-stoplight towns in your marketing materials, there are a number of takeaways that can help you grow enrollments. For example, it's all about being authentic, a good storyteller, and developing an emotional connection with your candidates. We'll walk you through ways - and examples - to take your prospect messaging from gold to platinum! If increasing enrollment is a mandate at your institution—step one is marketing, step two is recruitment. There is little point in doing one without the other. We hope you will join us for this workshop that focuses on putting the steps together! KEY TAKEAWAYS: Draw prospects closer to a Call to Action through messaging that shows that you understand their dreams and challenges. Differentiate your program through personalized and targeted email campaigns. Use analytics to measure the ROI of your marketing dollars.

0845 0930 keynote-pollard

Rising Media, Inc.

This document discusses strategies for marketing to millennials. It notes that millennials are a contradictory customer - they are both frugal and willing to spend on experiences like Coachella. It suggests that marketers entertain millennials, use social causes and influencers in marketing, tell stories, and make purchases easy while surprising and delighting customers. The key is to understand millennials are social, value experiences over goods, and are influenced by peers and social media.

Book club Discussion - The Charisma Myth - Are Great Aviation Sales Pros Just...

Paula Anderson Williams

John and I discuss the book The Charisma Myth by Olivia Fox Cabane - and discover some of the things you can do to become more charismatic, influential, and, of course, more EFFECTIVE as an aviation salesperson. The good news- there are things you can learn that can make anyone MUCH more effective in any situation where you want to influence a decision. Those three factors are: Presence Authority Warmth There are very specific behaviors you can employ to communicate these three factors, and Fox Cabane has done a great job of explaining the science behind how this works, and how you can "try this at home." The good news, it works! John and I have tried some of these tactics on EACH OTHER and found that they work pretty well. Even though we've both read the book!

Leading Like a Lady: Harness power of influence

Dr. Nadia Brown, DM

The document discusses a leadership training program led by Dr. Nadia Brown. The agenda includes overcoming barriers to communication, gaining buy-in from others, and handling emotionally charged conversations. Dr. Brown defines influence as the power to compel others to achieve desired results. The training teaches keys to harnessing influence, such as making a good first impression in 7 seconds and having difficult but important conversations transparently. Leaders are encouraged to take action by tackling uncomfortable issues.

Online persuasion - David Christopher

Confluence Conference

David Christopher's Confluence 2014 talk, "Online Persuasion" will delve into the subtle and not-so-subtle ways that brands use psychology to influence our buying behaviors. David Christopher is a former Telegraph.co.uk Audience Development Executive. He has spoken at Pubcon NOLA, founded the Confluence conference and helped start Oklahoma's largest internet marketing agency where he is currently Senior Inbound Marketing Manager.

Online Persuasion - David Christopher

David Christopher

The document discusses seven techniques for online persuasion: 1. Perceptual contrast, such as highlighting value through comparisons. 2. Commitment and consistency, like getting people to make incremental commitments over multiple visits. 3. Social proof, using endorsements from similar people to build confidence. 4. Scarcity, emphasizing time limits or limited availability. 5. Authority, using expertise to establish credibility and trust. 6. Being likeable through warmth, cohesion and rapport. 7. Reciprocity, such as offering value first to trigger repayment through compliance.

What Can Marketing Learn from Vanilla Ice

vcuniversity

The document discusses how brands can learn from Vanilla Ice's marketing approach in the current changing environment. It highlights the need to stop broadcasting messages and instead become facilitators by collaborating with customers, listening to their ideas, and treating them as collaborators. Some key points discussed are inviting customers to participate and help the brand succeed, harnessing their collective intelligence, and giving them visibility in their community. The document also emphasizes the importance of social media monitoring, online customer communities, and continuous listening to understand customer feelings and uncover issues before ideas get skewed.

Effective Relationship Managment

seema Malhotra

Why Marketing to Women Is a Waste of Money

Womenkind

How to optimize a woman’s view of your brand. What kind of relationship does your brand have with women? If, as studies have shown, 91% of women say that advertisers don’t understand them, then it’s likely that your brand is overlooking a critical aspect that could solidify the connection and motivate women to buy more. Do you know what your Blind Spots are? We set out to identify, define and measure the attributes women value most in healthy brand relationships. We interviewed 450 women, spanning the ages of 27-48, and contrasted their responses with men to distinguish how women’s needs and expectations are unique. Based on our marketing expertise, we developed a hypothesis and then put a category of brands to the test to find their Blind Spots. What are they not seeing that she does?

The 5 C's of Schmingling

Faith McKinney

The business of ideas - Patrick Collister

AMDIA-Integra

The document discusses creativity and ideas. It begins by explaining left-brain vs. right-brain thinking and how they relate to creativity. It then discusses the hierarchy of ideas from creative ideas to communications ideas to business ideas. The document provides examples of big ideas and how they can transform brands and inspire people. It also discusses how to extend ideas through different creative executions.

Loyalty needs great stories by Patrick Collister

Bpost

The document discusses the importance of brands developing great stories and loyalty. It notes that 85% of communication is nonverbal and provides examples of how newspapers like The Guardian and The Economist engage readers through their distinct creative ideas, strategies in communicating to their target audiences, and ability to share values and causes with readers. The document advocates for brands to find ways to integrate and engage with readers' stories to cultivate loyalty, rather than simply trying to buy loyalty.

What's hot

60+ Inspirational Quotes From Cannes Lions 2015

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octaviomag

This document provides biographical and professional information about Octavio Magaña Gonzalez, an architect born in 1986 in Zamora, Mexico. It outlines his educational background, including studies at ITESM in Guadalajara and an exchange at the Czech Technical University, as well as professional experiences working on projects like an underground aquarium and a tram station. It also describes a built project converting a warehouse into apartments called "La Bodega" and provides contact information.

7 ideas - Patrick Collister

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This document outlines a campaign to support small-scale fishermen. It aims to convince Greenpeace supporters, fish consumers concerned with overfishing, and coastal communities to help small-scale fishermen, who make up the majority of fishermen but receive a minority of fishing quotas. The campaign wants to ensure these fishermen have a voice in influencing key politicians reforming fisheries policy. It provides suggestions for messaging approaches, including using demonstrations, analogies, or personal stories to convey the problems faced by small-scale fishermen and solutions to support their sustainable fishing practices.

CS Presents. ..F**k University

Creative Social

The latest of our quarterly talks at Shoreditch House in which we had some brilliant speakers talk about what they learnt from not going to University. While the title was meant to be provocative, we were not advocating not ignoring university but rather focusing on the value of pulling talent into your business who had not been to university, especially in terms of delivering diversity of thinking.

'New Rules of Communication' Patrick Collister

Post Media

The document discusses how the rules of communication and advertising have changed in recent years. Some of the key points made include: 1. Advertising is no longer controlled by marketers and focused on traditional media - it now involves building brands through advocates on digital channels and user-generated content. 2. Data is now central to communication strategies, and campaigns need to be orchestrated across different channels rather than managed in isolation. 3. Creativity, social sharing of ideas, and connecting with audiences in new ways have become more important than traditional 30-second TV ads. 4. There are now no set rules, and successful communication involves thinking digitally and bringing people together through shared interests and values

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Brand Storytelling: A Look at the Hero and Brand Journey

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Consumer decisions and behaviors are increasingly driven by the opinions, tastes and preferences of an exponentially large global pool of friends, peers and influencers. Social activities have become the place where consumers tell their stories. 70% of consumers hear of other's experience of brands and 65% learn about products and services. Brand storytelling is not about telling your brand story -- it is about making the consumer the hero. Today’s consumer has the ability to share their hero journey and it is our job as marketers to be the herald of their story.

Playing the Game on a Different Court: A Discussion of Social Media for Local...

Chrissanne Long

Sales professionals and business owners think Social Media has changed the way the game is played. The reality is, the game is exactly the same, it's just being played on a different court. Social Media is the new court. Those who have recognized this, and have established an authentic presence with social media are experiencing enormous business benefits. Nothing replaces fate-to-face time, but social media makes building relationships a much more efficient process.

Esomar 2007 From Mythmaker To Gardener - Hall And Partners

t.suharto

The document discusses the concept of participatory brands and provides insights from interviews and research. It outlines three approaches to branding, seven principles of participatory brands, and implications for qualitative researchers. The principles emphasize having a mission beyond profits, seeking input from all levels, answering real needs, prioritizing substance over tactics, and creating a culture that values diverse ideas. Research suggests successful participatory brands add value to people's lives and attract organic engagement by expressing their mission through products and communications.

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Blogger Outreach: Friends, Foes & the need for Microtargeting

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The document provides tips and advice from several bloggers and outreach experts on effective blogger outreach. It discusses how pitches can go bad if they are irrelevant, sent as mass emails, or treat bloggers like traditional media. It then offers specific tips from each expert, such as customizing opportunities, developing long-term relationships, focusing on relevance and engagement over traffic, and supporting bloggers' work through social media. Profiles for each expert provide their experience and online profiles.

Waldo the All Star

Eddie Loomis

This document provides information on marketing to millennials, or "Waldo", including how to find, close, and get referrals from them. It defines millennials as those aged 16-36 and notes they are tech-savvy, practical, and like to see the big picture or "why". The document recommends finding millennials through partners and parents, using technology over paper, having an easy process, communicating authentically, and getting referrals through their many online social connections. The goal is to develop new business models that use things like mobile apps and strategic partnerships to attract more millennial customers through lower costs and margins.

Social connection

Michael Shea PA

Social media platforms are constantly evolving and users migrate across platforms over time. It is important for businesses to be active on multiple platforms to connect with customers wherever they are. Platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn each have their own demographic focuses and best practices for businesses to leverage. Content should provide value to users through education, insights and engaging conversations rather than just promoting the business. Livestreaming, hashtags, answering questions and engaging with local influencers can help businesses build awareness and loyalty among customers.

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Managing the Social Media Explosion

Stacey King Gordon

Americans spent 121 billion minutes on social media in the first part of 2012 alone. With so many new platforms popping up and masses of people young and old adopting social networking, what’s a time-strapped businessperson to do? Stacey King Gordon from Suite Seven leads a workshop to help you thoughtfully evaluate how to develop a sustainable and successful social media strategy. The days of being everywhere and everything to everybody are over. The workshop will look at optimal uses for social media channels and lead you through exercises to evaluate and plan for develop a social media presence that supports brand awareness and business growth. We will also look at how to measure results and build a framework that lets you stay nimble and tweak your approach for the best results.

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1. Take the Direct Route A Love Story

2. Who is this bloke?

3. Who is this bloke?

4. What Freud said

5. What is creativity?

6. Competitiveness

7. It’s why you’re here

8. Markets are life and death affairs • Apricot • Atari • Amiga • Amstrad • Lotus • Sinclair • Compaq • Commodore

9. Dead or dying

10. Pampers v Huggies

11. You

12. Buy their showertime

13. You are insane

14. You are wired differently

15.

16. You are a minority

17. You are difficult

18. You solve problems

19. My problem

20. Why I love DM

21. All those rules to be broken

22. Do it different

23. Innovate with the envelope

24. Change where the message goes

25. Inside the envelope

26. Re‐think the stamp

27. Tasty

28. Letters don’t have to be on paper

29. Eat the mailing

30. Smoke the mailing

31. Grow the mailing

32. View the mailing

33. A letter you says a lot about the brand

34. Get people to do things

35. Get them to respond

36. Get them talking

37. Direct has changed

38. Toad

39. What about the 98%?

40. Direct marketing

41. Veronika • All your dreams come true • Veronika • Stunning German brunette • V.I.P. and Fantasy Services available. • 5’8”, 22yrs • 24hrs.

42. Verushka • Fabulous Russian model. • All services • Very discreet • No rush • All major credit cards • Home/Hotel visits • Private Escort Available

43. Helen, 23 • Genuine picture

44. Proposition

45. Promise

46. A laugh

47. Charming • 'Mature gentleman, 62, aged well, noble grey looks, fit and active, sound mind and unfazed by the fickle demands of modern society seeks...damn it, I have to pee again.’

48. Wham bam thank you ma’am

49. Veronika

50. Amanda

51. Amanda

52. Cannes Grand Prix 2002

53. Cannes Grand Prix 2012

54. Multi‐channel

55. BMWfilms.com

56. Direct Agency of the Year 2012

57. You’re good at it

58. It’s about relationships

59. Natalia and Pintuco

60. Natalia and Pintuco

61. Natalia and Pintuco

62. Jose Beltran

63. It’s not about media

64. How they keep in touch

65. Even Direct Mail

66. Conversations

67. Listen and Respond

75. Reversals Awareness Interest Desire Action

76. Inverting AIDA ADVOCATES Action Interest FAN PROMOTERS DIGITAL Desire ENTHUSIASTIC SUPPORTERS PASSIVE VIEWERS Awareness

77. Authentic content

78. Share and mash

79. Ethics

80. Relationships are good business REMIXED NUDE Action ENCOURAGED FRIENDS TO Interest GO & VOTE DIGITAL Desire ENTHUSIASTIC SUPPORTERS – DID VOTE PASSIVE VIEWERS – SOME Awareness BOUGHT THE ALBUM

81. So the rise and rise of Facebook

82. 46m Facebook friends

83. Nice people

84. Starting a conversation

85. A whisky called Veronika

86. A whisky called Amanda

87. Conversations about success

88. Values

89. Create a movement

90. Richard’s story

91. Ideas people want to be part of

92. The original Direct Marketer