簡報美學系列課程，是講師在將近二十年的工作生涯中，從事簡報工作的歷程所累積與歸納出來的心得，講師大多數時間都在外商企業工作，同時部門歷練也很廣，深刻了解不同類型的會議，應採取合適的簡報模式與方法，同時，講師亦具備設計之專長，亦赴美研修設計。因此，融合實務與美學，用最淺顯易懂的方式，讓學員理解並能做出專業的簡報內容，協助學員在職場上的能力提升。  18年的企業從業經驗從品保/生產/資材/採購到業務與行銷/企業經營等領域  11年的高階主管特別助理歷練，參加/實做/審核過無數簡報，對各領域之簡報重點有獨到見解  3年的企業管理顧問與講師經驗, 熟悉如何透過簡報做具說服力的傳達  5年的設計服務經驗, 包括CIS設計, 平面設計, 產品工業設計, 及簡報的內容委託製作等. 含括各類公司簡介, 產品及解決方案介紹等 學歷: 國立台灣大學工業工程學研究所 / 國立清華大學工業工程學系 經歷:  美學行銷創辦人  旭昌化學科技股份有限公司 (昆山) 總經理特助  關東鑫林科技股份有限公司 總經理室處長  伊默克化學股份有限公司 生產部經理  勤業管理顧問有限公司 顧問  中衛發展中心 顧問

1. AESTHETIC
MARKETING,
系列課程
簡報
美學
In Presentation
Aesthetics

2. WE
PRESENT
FREQUENTLY
我們常需做
簡報

3. Getting
No Point
全都
重要

4. Boring
君子
之交

5. Lack of
Creativity
缺乏
亮點

6. Frozen
十成
不變

7. Unprofessional
素人
特質

8. 這…不完全是你的錯

9. 認知
落差
知識
落差
手法
落差

10. 基礎技巧外顯能力

11. 基礎技巧外顯能力 內容功力

12. C SI O

14. 商業簡報製作關鍵要素

15. 對內 對外

16. 說明簡介 解決方案 例行報告

17. 告知
what
說服
agree
your what
改變
help
your what

18. Communication
溝通

19. Promotion
宣傳

20. Persuasion
說服

21. Effect
影響

22. Empathy
感動

23. Empathy
感動
Comprehension
理解

24. Comprehension
理解
Appeal
吸引

26. 3 FACTORS FOR
COOL/AWESOME
PRESENATATION
又酷又讚的簡報
都具備
大要素3

27. 首先要能
凝聚觀眾的
目光 EYE-CATCHING

28. 再來要能
一目瞭然的
表達
HIT THE POINT

29. 最後要讓
簡報變得超
有趣AMUSING

31. 簡報內容
製作趨勢
S L I D E
T R E N D

32. C O N T E N T
V I S U A L
視覺化內容

33. F E W E R
少 字
W O R D S
M O R E
多 圖
I M A G E S

34. E V O L U T I O N
T E M P L A T E
版 型 進 化

35. LET IMAGES TELL YOU STORIES
R U L E S
B R E A K
打 破 窠 臼

36. C L E A
S I M P L E
極 簡

37. 滿 版 圖 片
B I G & F U L L
I M A G E S

38. 較 大 字 型
L A R G E R
F O N T S I Z E

39. 留 空
S P A C E
R E S E R V E

40. Back to 1984
有 意 涵 的 背 景
I M A G E R Y
B A C K G R O U N D

41. D E S I G N
F L A T
扁平化設計

42. P L A N E
I C O N S
平 面 圖 示

43. HELVETICA
HELVETICA NEUE
TRAJAN
CENTURY GOTHIC
FUTURA
仿宋 圓體
黑體
ZAPFINO
COPPERPLATE GOTHIC
COURIER NEW
隸書
楷書 SQUARE 721
TIMES NEW ROMAN
VERDANA
ROCKWELL
S E L E C T E D
F O N T S
字 型 變 化

44. B O L D
C O L O R S
色 塊

45. F I L T E R E D
P H O T O S
濾 鏡

46. A T T R A C T I V E
I N F O G R A P H I C S
資 訊 圖 表 引 力

47. Common among adults
aged between
55
35
80Americans will have LBP at least once in their lives
60
in 80% Americans will have LBP again after treatments
Largest & common cause of
work-related absence
in UK & US respectively
2B USD yearly cost lost in US
E L E M E N T S
I N T E R E S T I N G
趣 味 性 元 素

49. METHODOLOGY

50. 感性
情境舖陳
理性
訊息重點
呈現
視覺溝通

51. VISUALI
ZATION
MAP
字體 色彩
模版
文字
圖像
圖示
圖表
強調
工具

52. 3STEPS
OF EXTRACTION

53. WAYS TO CONSTRUCT THE NARRATIVE

54. 故事化
STORYTELLING
故事架構
STRUCTURE
情境舖陳
SCENARIO
+

55. 5SECTIONS
段論
T O S T R U C T U R E Y O U R
P R E S E N T A T I O N

56. 7STEPS
TO START YOUR NARRATIVE

59. BULLET POINTS
TRANSFORM YOUR TEXT CONTENTS
KILLING ME SOFTLY WITH HIS…
VIA MAGICALWAY

60. HAVEYOU EVER EXPERIENCED…
簡報
經驗

61. THE MORE
BULLET POINTS
THEY PUT
愈多
條列

62. THE LESS
ATTENTION
YOU PAY
愈少
關注

63. FINALLY,
THE PRESENTATION
IS KILLED SOFTLY
BY BULLET POINTS 幫 這
簡 報
送 終

64. BECAUSE OF BULLET POINTS
• CALLOUS
• UNFEELING
• COLD-BLOODED
• UNEMPATHIC
因為這些
冷酷無情
小 點 點

65. HOW TO KEEP OUR EYES
PENED
WE NEED TO BE STIMULATED
VISUALLY RATIONALLY MENTALLY
身 心 靈
的 刺 激

66. AND KEEP US
EXCITED
IN EVERY SINGLE SLIDE
CLEAR & SIMPLE DIFFERENT INTERESTING
簡
異
趣

67. TRANSFORM THE BULLET POINTS
VIA MAGICALWAY
1 2 3
三 個
魔 法 帽

68. CLEAN THEVENUE1
清 理
現 場

69. Analyze
Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go
examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN
 DiscoAAecG aAalLsisN
 )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa
oE iAfoEmaGioAN
 /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe
EeCeaGe7 (EewoEk looC N
 UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN
 CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN
 UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
 -oA-Value A77 AAalLsisN
 Value-A77iA: AcGiIiGLN
 SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN
 The ouGCuG musG be Ei:hG Ghe fiEsG GimeN
 The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
 7 Mu7aN
 CLcle Gime aAalLsisN
EXAMPLE
A TYPICAL
1

70. Analyze
Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go
examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN
 DiscoAAecG aAalLsisN
 )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa
oE iAfoEmaGioAN
 /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe
EeCeaGe7 (EewoEk looC N
 UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN
 CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN
 UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
 -oA-Value A77 AAalLsisN
 Value-A77iA: AcGiIiGLN
 SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN
 The ouGCuG musG be Ei:hG Ghe fiEsG GimeN
 The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
 7 Mu7aN
 CLcle Gime aAalLsisN
WIPE OUT
THE EXPLANATIONS
1

71. RELAYOUT SLIDES
2
重 新
佈 局

72. UNDER 5MESSAGES PER SLIDE
Analyse
Further Process Maps Analysis
Disconnect analysis
Non-Value add analysis
Cycle time analysis
Gaps
Redundancies
Unclear requirements
Conflicting objectives
Unclear hand-offs
Disconnect analysis
Analyze
Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go
examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN
 DiscoAAecG aAalLsisN
 )aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa
oE iAfoEmaGioAN
 /e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe
EeCeaGe7 (EewoEk looC N
 UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN
 CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN
 UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
 -oA-Value A77 AAalLsisN
 Value-A77iA: AcGiIiGLN
 SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN
 The ouGCuG musG be Ei:hG Ghe fiEsG GimeN
 The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
 7 Mu7aN
 CLcle Gime aAalLsisN
Non-value add analysis
Identify The Value-Adding Activity
Something Changes
Right in The 1st Time
Customer Will Pay
7 Muda
ARRANGE
YOUR CONTENTS
2

73. CHEMISTRY IT3
A SHARING IN MY SLIDESHARE POST
PLAY! YOU CAN HAVE A LOT OF FUN!
化 學
反 應

74. Analyze -
Further Process
Maps Analysis
Disconnect Analysis
Non-Value Add Analysis
Cycle Time Analysis
SUPER EASY WAY 1
APPLY
LAYOUT + SHAPE + TYPOGRAPHY + COLOR
ON TEXT BASE
3

75. DISCONNECT
ANALYSIS
SUPER EASY WAY 2
APPLY
PHOTO + LAYOUT + SHAPE + TYPOGRAPHY + COLOR
ON TEXT BASE
Gaps
Redundancies
Unclear
Requirements
Conflicting
Objectives
Unclear
Hand-offs
3

76. 7
SUPER EASY WAY 3
APPLY
ICON + LAYOUT + TYPOGRAPHY + COLOR
3
Non-Value Add Analysis
7 Muda
Identify
The Value-Adding
Activity
Something
Changes
Right in
The 1st Time
Customer
Will Pay

77. NOW, GIVE UP BULLET POINTS
REOPENED
EYES WILL BE

79. CHEMISTRYON YOUR SLIDE
在你的
簡報上
來一點
BASIC
化
學
變
化

80. THIS IS A TITLE
• THIS IS ITS CONTENT
• THIS IS ITS CONTENT’S CONTENT
• THIS IS ITS CONTENT’S CONTENT’S CONTENT
NO
CHEMISTRYWITH SINGLE ELEMENT ONLY
單一元素
難以產生
化學變化

81. 5ELEMENTS
FOR YOU TO
PLAY
靠這五個味
來起點變化

82. HOW TO PLAY?
TYPOGRAPHY
SHAPE
LAYOUT: C+S+A
ICON
PICTURE
INTERACTIONS!
一定要
混搭

83. AT LEAST
2 ELEMENTS
APPLIED ON YOUR SLIDE
無二不成禮

84. CURRENT
TARGET
H
L
FORMULA
CHA
NGEYOUR
翻轉思維

85. LET’S
CHEMI
STRY!現學現賣

86. Company Profile
• Goal
• Activating Your Life
• Vision
• Sincerity
• Practicality
• Gradualism
• Mission
• Innovation
• Service
• Team Work
• Integrity
• Flexibility
TRY IT

87. Activating Your Life

88. Company Profile
• Goal
• Activating Your Life
• Vision
• Sincerity
• Practicality
• Gradualism
• Mission
• Innovation
• Service
• Team Work
• Integrity
• Flexibility
TRY IT

89. VISION
SINCERITY PRACTICALITY GRADUALISM

90. Company Profile
• Goal
• Activating Your Life
• Vision
• Sincerity
• Practicality
• Gradualism
• Mission
• Innovation
• Service
• Team Work
• Integrity
• Flexibility
TRY IT

91. MISSION
INNOVATION
SERVICE
TEAM WORK
INTEGRITY
FLEXIBILITY

92. KEEP THEM
INTER
ACTING
一直玩
直玩一
玩一直
TO MAKE YOUR SLIDES ALIVE

94. BIO
LOGYASPECT
KNOWING
HOW TO
DEAL WITH
SLIDES
CLEAR &
ATTRACTIVEFROM THE

95. IF WE
WANT TO
KNOW MORE
ABOUT
LEAF
A
WHILE WE
HAVE SOME
CONTENTS
TO SHARE

96. WE MIGHT
PUT IT
UNDER A
MICRO
SCOPE
THE CONTENTS
SHOULD BE
EXTRACTED

97. IT TO
SEVERAL
PARTS
DIVIDE
DECOMPOSE
YOUR CONTENTS
TO SECTIONS

98. FOCUS ON
A PART OF IT
& GET
CLOSER
LOOK INSIDE
EACH SECTION

99. UNTIL YOU FIND THE
CORE
DEFINE A
CORE MESSAGE
FOR EACH
SECTION &
ARRANGE
A MESSAGE
IN A SLIDE

100. THE
MARVELLOUS
DISCOVERY
WE GET
ENJOY
VISUALISE
THE MESSAGE
WITH THE
SLIDE CHEMISTRY
WAY WE’VE
TALKED

101. RAW
DATA
BIOLOGICAL
DECOMPOSE
IT
LOOK
INSIDE
A MESSAGE
A SLIDE
VISUALISE
IT
T R A N S F O R M A T I O N

102. WAY TO OUR CONTENTS
BIO
LOGY
TRY

103. The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010
was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI
9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3). The age and sex
distribution across regions was similar. DisMod-MR assumes a similar age pattern for all
regions unless there are sufficient data points in a region to indicate a variation from the global
age pattern. The large heterogeneity in the LBP dataset meant that there was no departure
from the default of a common age pattern. Prevalence peaked at around 80 years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI
14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9), and
lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America
(mean: 6.6%; 95% CI 5.8 to 7.4).
LBP Prevalence
Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia
RAW DATA

104. The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010
was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI
9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age
pattern for all regions unless there are sufficient data points in a region to indicate a variation
from the global age pattern. The large heterogeneity in the LBP dataset meant that there was
no departure from the default of a common age pattern. Prevalence peaked at around 80
years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI
14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin
America (mean: 6.6%; 95% CI 5.8 to 7.4).
DECOMPOSE
YOUR CONTENTS
INTO SECTIONS

105. The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010
was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95%
CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age
pattern for all regions unless there are sufficient data points in a region to indicate a variation
from the global age pattern. The large heterogeneity in the LBP dataset meant that there was
no departure from the default of a common age pattern. Prevalence peaked at around 80
years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%;
95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8
to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin
America (mean: 6.6%; 95% CI 5.8 to 7.4).
LOOK INSIDE
EACH SECTION
TO DIG OUT THE
CORE MESSAGE

106. HIGH:
Western Europe is 15.0%
North Africa/Middle East is 14.8% A MESSAGE
A SLIDE
The global point prevalence of LBP (from 0 to 100 years of
age) in 2010 is 9.4%
men is 10.1%, women is 8.7%
LOW:
Caribbean is6.5%
Central Latin America is 6.6%
1
2
3

107. in 2010
(from 0 to 100
years of age)
9.4
10.1
8.7
Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia
PREVALENCE
OF LBP
GLOBAL
VISUALISE IT

108. 151ST
14.8
2ND
PREVALENCE
OF LBP
HIGH
DISTRIBUTION
VISUALISE IT
Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia

109. VISUALISE IT
Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia
6.5
6.6
1ST
2ND
PREVALENCE
OF LBP
LOW
DISTRIBUTION

110. BIO
LOGY
PRO
CESS
FOLLOW THE
TO DO SLIDES
D
L
A
V

112. THANKS
FOR YOUR
ATTENTION

113. 美學行銷
Aesthetic Marketing
Presentation / Infographics
Coach / Analysis / Design
Perpa Hsieh
perpahsieh@gmail.com
AESTHETIC
MARKETING,
perpahsieh.wix.com/amblog