SlideShare a Scribd company logo
Social Media Tactical Plan
By: Kisung Chung, Andrew Dang
Team: Newfoundland
Objectives
• To attract other people through social media about the event
• To interact with people who are interested in the event
• To inform people about the details about the event
• To spread words through social media tool about the event
Facebook
• Most popular social media platform
• Overall powerful social media and it is compatible with pictures
• Able to fill in stationary details
• Slow buzz at the start
Tatics:
• Create an Event Page to attract
Objectives:
• Attract friends and family about the event
• Learn about friend’s reaction about the event
• Answer questions with people who are interested
• Tell stories to the incomers of the event (promotion)
Resource: Google.ca
Instagram
• Social media that is based on taking pictures (very useful for culinary
events)
• Able to pinpoint specific place in the city in order to attract people
and raise awareness of the event
Tactic: Use location pinpoint to attract locals
Objective
• Create a local attraction with use of pictures and videos
• Use of hashtags to create awareness
• Create fun and welcoming atmosphere
• Always update the feed
Resource: instagram
Twitter
• Posting 280 character message to the followers
• Followers may retweet or favourite the post in order to start the buzz
Tactic:
Use short and impactful messages to the followers and make them curious
Objective
• Long messages can be overwhelming for the readers therefore short
messages could interest some people.
• Use of hashtags to target certain demographics
• Make the readers curious about the event
• Engage conversations with the readers
Conclusion
• Facebook and twitter can only allow friends/followers and connection
of friends once they are interested in the event which limits the buzz
• Instagram allows the posts to be public which has no limits and can
attract more audience
• Twitter and Instagram both have hashtags which targets certain
demographics
• Instagram is based on pictures which highly benefits food industry
• Facebook is more stationary information where the readers can
always come back to the page

More Related Content

What's hot

Harnessing the Power of the Hashtag - SUNYCUAD 2015
Harnessing the Power of the Hashtag - SUNYCUAD 2015Harnessing the Power of the Hashtag - SUNYCUAD 2015
Harnessing the Power of the Hashtag - SUNYCUAD 2015
John Oles
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Matilda McKinney
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring Budget
Catherine Shteynberg
 
Social Campaigns
Social CampaignsSocial Campaigns
Social Campaigns
LStephensPR
 
Social Media Strategy: Revised
Social Media Strategy: RevisedSocial Media Strategy: Revised
Social Media Strategy: Revised
Matilda McKinney
 
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
David Wesson
 
Sculpture by The Sea Bondi 2014 Social Media Case Study
Sculpture by The Sea Bondi 2014 Social Media Case StudySculpture by The Sea Bondi 2014 Social Media Case Study
Sculpture by The Sea Bondi 2014 Social Media Case Study
David Wesson
 
Social media yarbrough
Social media yarbroughSocial media yarbrough
Social media yarbrough
Mirande Yarbrough
 
Social Media: Free Lunch Fridays
Social Media: Free Lunch FridaysSocial Media: Free Lunch Fridays
Social Media: Free Lunch Fridays
Abby Ecker
 
Putting Social To Work for Non-Profits
Putting Social To Work for Non-ProfitsPutting Social To Work for Non-Profits
Putting Social To Work for Non-Profits
Ronan Archibald
 
Toca sports presentation - assignment 2
Toca sports presentation - assignment 2Toca sports presentation - assignment 2
Toca sports presentation - assignment 2Jodie Rooney
 
Reliance 3G FeelingBlue Case Study
Reliance 3G FeelingBlue Case StudyReliance 3G FeelingBlue Case Study
Reliance 3G FeelingBlue Case Study
MindShift Interactive
 
Scientists & Social Media: Poll & Event Details
Scientists & Social Media: Poll & Event DetailsScientists & Social Media: Poll & Event Details
Scientists & Social Media: Poll & Event Details
Mary Canady
 
Social Media & External Engagement IMPACT WORKSHOP
Social Media & External Engagement IMPACT WORKSHOPSocial Media & External Engagement IMPACT WORKSHOP
Social Media & External Engagement IMPACT WORKSHOP
Alex Spiers
 
WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012jonathanmcbride
 
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
Nedra Kline Weinreich
 
How to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsHow to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsLisa Buyer
 
Twitter for nonprofits
Twitter for nonprofitsTwitter for nonprofits
Twitter for nonprofits
MEPR Agency
 
Marvel's Avengers Social Media Strategy
Marvel's Avengers Social Media StrategyMarvel's Avengers Social Media Strategy
Marvel's Avengers Social Media Strategy
Gina Gonzalez, Esq.
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in Government
Jon Parks
 

What's hot (20)

Harnessing the Power of the Hashtag - SUNYCUAD 2015
Harnessing the Power of the Hashtag - SUNYCUAD 2015Harnessing the Power of the Hashtag - SUNYCUAD 2015
Harnessing the Power of the Hashtag - SUNYCUAD 2015
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media on a Shoestring Budget
Social Media on a Shoestring BudgetSocial Media on a Shoestring Budget
Social Media on a Shoestring Budget
 
Social Campaigns
Social CampaignsSocial Campaigns
Social Campaigns
 
Social Media Strategy: Revised
Social Media Strategy: RevisedSocial Media Strategy: Revised
Social Media Strategy: Revised
 
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
From Virtual to Reality: Turning fans, followers, clicks and likes into in-st...
 
Sculpture by The Sea Bondi 2014 Social Media Case Study
Sculpture by The Sea Bondi 2014 Social Media Case StudySculpture by The Sea Bondi 2014 Social Media Case Study
Sculpture by The Sea Bondi 2014 Social Media Case Study
 
Social media yarbrough
Social media yarbroughSocial media yarbrough
Social media yarbrough
 
Social Media: Free Lunch Fridays
Social Media: Free Lunch FridaysSocial Media: Free Lunch Fridays
Social Media: Free Lunch Fridays
 
Putting Social To Work for Non-Profits
Putting Social To Work for Non-ProfitsPutting Social To Work for Non-Profits
Putting Social To Work for Non-Profits
 
Toca sports presentation - assignment 2
Toca sports presentation - assignment 2Toca sports presentation - assignment 2
Toca sports presentation - assignment 2
 
Reliance 3G FeelingBlue Case Study
Reliance 3G FeelingBlue Case StudyReliance 3G FeelingBlue Case Study
Reliance 3G FeelingBlue Case Study
 
Scientists & Social Media: Poll & Event Details
Scientists & Social Media: Poll & Event DetailsScientists & Social Media: Poll & Event Details
Scientists & Social Media: Poll & Event Details
 
Social Media & External Engagement IMPACT WORKSHOP
Social Media & External Engagement IMPACT WORKSHOPSocial Media & External Engagement IMPACT WORKSHOP
Social Media & External Engagement IMPACT WORKSHOP
 
WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012WSU Social Media Training | Aug. 2012
WSU Social Media Training | Aug. 2012
 
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
Reaching Reporters Through the Cloud: Harnessing Social Media to Get Your Sto...
 
How to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsHow to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public Relations
 
Twitter for nonprofits
Twitter for nonprofitsTwitter for nonprofits
Twitter for nonprofits
 
Marvel's Avengers Social Media Strategy
Marvel's Avengers Social Media StrategyMarvel's Avengers Social Media Strategy
Marvel's Avengers Social Media Strategy
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in Government
 

Similar to Tactical plan newfoundland

Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event Marketing
Gemma Craven
 
Using Social Media to Promote an Event
Using Social Media to Promote an EventUsing Social Media to Promote an Event
Using Social Media to Promote an Event
Caryn Brown
 
Social Media Connection for Chapters
Social Media Connection for ChaptersSocial Media Connection for Chapters
Social Media Connection for ChaptersJennifer Tomarchio
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event Promotion
Eventbrite
 
Using Social Media to Create Successful Events
Using Social Media to Create Successful EventsUsing Social Media to Create Successful Events
Using Social Media to Create Successful Events
Graham Todd
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsWahine Media
 
Hashtags, Memes and Handles, Oh My!
Hashtags, Memes and Handles, Oh My!Hashtags, Memes and Handles, Oh My!
Hashtags, Memes and Handles, Oh My!
Kimbia, Inc
 
Social Media for NonProfits 2012
Social Media for NonProfits 2012Social Media for NonProfits 2012
Social Media for NonProfits 2012
Eileen O'Brien
 
Don't Be Left Behind: Social Media for NonProfits
Don't Be Left Behind: Social Media for NonProfitsDon't Be Left Behind: Social Media for NonProfits
Don't Be Left Behind: Social Media for NonProfits
Eileen OBrien
 
From YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media VideosFrom YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media Videos
Chris Snider
 
Managing Social Media
Managing Social MediaManaging Social Media
Managing Social Media
Caroline Deveau
 
Morrismore
MorrismoreMorrismore
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategy
Kristen Ferrer
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
MaverickIndonesia
 
Social Media & the Future of Event Marketing
Social Media & the Future of Event MarketingSocial Media & the Future of Event Marketing
Social Media & the Future of Event Marketing
Eventbrite
 
2012 socialmediawebinar
2012 socialmediawebinar2012 socialmediawebinar
2012 socialmediawebinarLynne Wester
 
Social media and donor relations caseiii
Social media and donor relations caseiiiSocial media and donor relations caseiii
Social media and donor relations caseiiiLynne Wester
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
Gerri Baum
 
Twitter for Training slides
Twitter for Training slidesTwitter for Training slides
Twitter for Training slides
Jennifer Tomarchio
 
Canadas150 food event
Canadas150 food eventCanadas150 food event
Canadas150 food event
Âñ Këšh
 

Similar to Tactical plan newfoundland (20)

Social Media & Event Marketing
Social Media & Event MarketingSocial Media & Event Marketing
Social Media & Event Marketing
 
Using Social Media to Promote an Event
Using Social Media to Promote an EventUsing Social Media to Promote an Event
Using Social Media to Promote an Event
 
Social Media Connection for Chapters
Social Media Connection for ChaptersSocial Media Connection for Chapters
Social Media Connection for Chapters
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event Promotion
 
Using Social Media to Create Successful Events
Using Social Media to Create Successful EventsUsing Social Media to Create Successful Events
Using Social Media to Create Successful Events
 
How Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer EffortsHow Social Media Can Support Your Volunteer Efforts
How Social Media Can Support Your Volunteer Efforts
 
Hashtags, Memes and Handles, Oh My!
Hashtags, Memes and Handles, Oh My!Hashtags, Memes and Handles, Oh My!
Hashtags, Memes and Handles, Oh My!
 
Social Media for NonProfits 2012
Social Media for NonProfits 2012Social Media for NonProfits 2012
Social Media for NonProfits 2012
 
Don't Be Left Behind: Social Media for NonProfits
Don't Be Left Behind: Social Media for NonProfitsDon't Be Left Behind: Social Media for NonProfits
Don't Be Left Behind: Social Media for NonProfits
 
From YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media VideosFrom YouTube to TikTok - How to Create Compelling Social Media Videos
From YouTube to TikTok - How to Create Compelling Social Media Videos
 
Managing Social Media
Managing Social MediaManaging Social Media
Managing Social Media
 
Morrismore
MorrismoreMorrismore
Morrismore
 
Va women in biz 2014 social strategy
Va women in biz 2014   social strategyVa women in biz 2014   social strategy
Va women in biz 2014 social strategy
 
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant content
 
Social Media & the Future of Event Marketing
Social Media & the Future of Event MarketingSocial Media & the Future of Event Marketing
Social Media & the Future of Event Marketing
 
2012 socialmediawebinar
2012 socialmediawebinar2012 socialmediawebinar
2012 socialmediawebinar
 
Social media and donor relations caseiii
Social media and donor relations caseiiiSocial media and donor relations caseiii
Social media and donor relations caseiii
 
Creating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your SchoolCreating a Winning Social Media Strategy for Your School
Creating a Winning Social Media Strategy for Your School
 
Twitter for Training slides
Twitter for Training slidesTwitter for Training slides
Twitter for Training slides
 
Canadas150 food event
Canadas150 food eventCanadas150 food event
Canadas150 food event
 

Recently uploaded

Food and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptxFood and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptx
mangenatendaishe
 
Best Chicken Mandi in Ghaziabad near me.
Best Chicken Mandi in Ghaziabad near me.Best Chicken Mandi in Ghaziabad near me.
Best Chicken Mandi in Ghaziabad near me.
tasteofmiddleeast07
 
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
zaquoa
 
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
saseh1
 
Roti Bank Hyderabad: A Beacon of Hope and Nourishment
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank Hyderabad: A Beacon of Hope and Nourishment
Roti Bank Hyderabad: A Beacon of Hope and Nourishment
Roti Bank
 
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Ang Chong Yi
 
Piccola cucina Best Restaurant in Brooklyn
Piccola cucina Best Restaurant in BrooklynPiccola cucina Best Restaurant in Brooklyn
Piccola cucina Best Restaurant in Brooklyn
Best italian Restaurant NYC
 
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
zaquoa
 
Key Features of The Italian Restaurants.pdf
Key Features of The Italian Restaurants.pdfKey Features of The Italian Restaurants.pdf
Key Features of The Italian Restaurants.pdf
menafilo317
 

Recently uploaded (9)

Food and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptxFood and beverage service Restaurant Services notes V1.pptx
Food and beverage service Restaurant Services notes V1.pptx
 
Best Chicken Mandi in Ghaziabad near me.
Best Chicken Mandi in Ghaziabad near me.Best Chicken Mandi in Ghaziabad near me.
Best Chicken Mandi in Ghaziabad near me.
 
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
一比一原版UVM毕业证佛蒙特大学毕业证成绩单如何办理
 
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
一比一原版IC毕业证帝国理工大学毕业证成绩单如何办理
 
Roti Bank Hyderabad: A Beacon of Hope and Nourishment
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank Hyderabad: A Beacon of Hope and Nourishment
Roti Bank Hyderabad: A Beacon of Hope and Nourishment
 
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
 
Piccola cucina Best Restaurant in Brooklyn
Piccola cucina Best Restaurant in BrooklynPiccola cucina Best Restaurant in Brooklyn
Piccola cucina Best Restaurant in Brooklyn
 
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
一比一原版UMN毕业证明尼苏达大学毕业证成绩单如何办理
 
Key Features of The Italian Restaurants.pdf
Key Features of The Italian Restaurants.pdfKey Features of The Italian Restaurants.pdf
Key Features of The Italian Restaurants.pdf
 

Tactical plan newfoundland

  • 1. Social Media Tactical Plan By: Kisung Chung, Andrew Dang Team: Newfoundland
  • 2. Objectives • To attract other people through social media about the event • To interact with people who are interested in the event • To inform people about the details about the event • To spread words through social media tool about the event
  • 3. Facebook • Most popular social media platform • Overall powerful social media and it is compatible with pictures • Able to fill in stationary details • Slow buzz at the start Tatics: • Create an Event Page to attract Objectives: • Attract friends and family about the event • Learn about friend’s reaction about the event • Answer questions with people who are interested • Tell stories to the incomers of the event (promotion) Resource: Google.ca
  • 4. Instagram • Social media that is based on taking pictures (very useful for culinary events) • Able to pinpoint specific place in the city in order to attract people and raise awareness of the event Tactic: Use location pinpoint to attract locals Objective • Create a local attraction with use of pictures and videos • Use of hashtags to create awareness • Create fun and welcoming atmosphere • Always update the feed Resource: instagram
  • 5. Twitter • Posting 280 character message to the followers • Followers may retweet or favourite the post in order to start the buzz Tactic: Use short and impactful messages to the followers and make them curious Objective • Long messages can be overwhelming for the readers therefore short messages could interest some people. • Use of hashtags to target certain demographics • Make the readers curious about the event • Engage conversations with the readers
  • 6. Conclusion • Facebook and twitter can only allow friends/followers and connection of friends once they are interested in the event which limits the buzz • Instagram allows the posts to be public which has no limits and can attract more audience • Twitter and Instagram both have hashtags which targets certain demographics • Instagram is based on pictures which highly benefits food industry • Facebook is more stationary information where the readers can always come back to the page