Does Google use Topical PageRank? If so how can you see it in action?
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Google’s PageRank updates may be dead, but they have alluded to something much more powerful - 'Topical PageRank’. SEMrush and Majestic can work together to reveal some interesting insights as to how Google might be using topical data to group and hone its results. Join Majestic’s Dixon Jones and the SEMrush team to show how we can see correlations between rankings and topics.
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Does Google use Topical PageRank? If so how can you see it in action?
- 1. Does Google use Topical PageRank? If so how can you see it in action? Can we takeaway useful action points?
- 2. @tryMajestic Majestic Specialist Search Engine Digital knowledge on a grand scale Dixon Jones
- 3. @tryMajestic The BIG specialist search engine Twitter has 500,000,000 Tweets per day on average In the same day, Majestic crawls well over 2,000,000,000 NEW URLs (and sees 7 billion)
- 4. @tryMajestic Why Categorize the Web? Categorizing into topics prevents spam: http://maj.to/1yZOdW5 (TrustRank Paper) http://maj.to/1Bb1lHu (Stanford Paper) Matt Cutts signalled Google might use Topical PageRank in 2014: http://maj.to/14LqFYk
- 5. @tryMajestic Approaches to defining topics
- 6. @tryMajestic Approaches to defining topics
- 7. @tryMajestic Approaches to defining topics Topical Trust Flow using decay Algorithm ???
- 8. @tryMajestic Who is more popular on Twitter? Use case: Finding influencers Lady Gaga? Barack Obama? Trust Flow 74 Trust Flow 70
- 9. @tryMajestic Let’s go and see Topical Pagerank in Action
- 11. @tryMajestic Example: “Majestic” (Low correlation)
- 13. @majesticseo Caveats • Correlation is not Causation • Majestic uses proprietary Topic calculation • SEMrush SERPs data may differ • More on the caveats at – Blog.majestic.com tomorrow
- 14. @majesticseo Takeaways • Search Results are stronger it sites are categorized first • Google has suggested their engineers have worked on “Topical Page Rank” • There are correlations between rankings and topics Strategies: • Build content around topical themes to create hubs of authority or • Change brand awareness around the keyword
- 15. @tryMajestic Out of Trust Flows understanding Real insight into the world wide web from Majestic,the specialist search engine
- 16. From Trust Flows Understanding