The document summarizes key projects completed by the MSGA using grant funding, including improving marketing/advertising efforts and creating an online learning center called MSGA University. Marketing/advertising projects included enhancing websites and newsletters with ads, sponsoring a radio program, giving away prizes, and creating brochures. MSGA University featured online tutorials for club managers and players on topics like handicapping and the GHIN scoring system. Additional projects involved minor website and technology improvements.

2. Education / MSGA University

5. Education / MSGA University

7. Websites

8. Newsletters

9. GHIN Scoring Computers

10. Event Sponsorships

11. Online Scoring

12. Use of QR Codes

13. Mobile Application

14. Radio Roundup

15. Prize Give Away

16. Pocket Schedule

17. Facebook

18. BrochuresKey points used to market our “Brand”

20. Websites

21. Newsletters

22. GHIN Scoring Computers

23. Event Sponsorships

24. Online Scoring

25. Use of QR Codes

26. Mobile Application

27. Radio Roundup

28. Prize Give Away

29. Pocket Schedule

30. Facebook

32. MSGA Tournament Schedule 15 Senior Tour Events

33. MSGA Tournament Schedule 20 Junior Events

34. MSGA Tournament Schedule 39 Weekend Events All totaling over 140 days of tournament play We do this with a staff of two full time and 5 part time individuals. Whenever I go to national meetings it seems like the topic of conversation always turns to how much, such a small association does with a small staff and a short season.

36. Scoring Page Score Cards Player Photos

37. Past Events / How To PageSo let’s look at how “Online Scoring” has been used for marketing purposes.

38. I always create a web page for each individual event. This contains all the pertinent information for that tournament, such as Photos and Write Ups on what took place that day, we always try and recognize past champions and of course a link to the actual scoring. This was the homepage for our recent B&C Championship. You can see we try and promote the club, add a description of the event, the winners …

39. … links to this year’s scoring as well as previous years. And this little QR code thing here which we will talk more about in a couple minutes.

40. And here is the actual scoring page of another recent event. I’m sure you’ve all seen some of this type of content but it sure is generating a lot of interest in our area. The players and fans just love being able to check out the players scores and all the other information that is available here.

41. I also created a webpage with links to all the past championships but more importantly a kind of “How to” section for our “technologically challenged friends”.

43. Websites

44. Newsletters

45. GHIN Scoring Computers

46. Event Sponsorships

47. Online Scoring

48. Use of QR Codes

49. Mobile Application

50. Radio Roundup

51. Prize Give Away

52. Pocket Schedule

53. Facebook

55. QR Codes Used on:Rules Sheets, Leaderboards

56. Use of QR Code at Junior Amateur Championship Here is an example of a young man scanning the code at this year’s Junior Championship. When I read somewhere that 60% of web use is now through mobile devices, I had to get in on the action.

58. Websites

59. Newsletters

60. GHIN Scoring Computers

61. Event Sponsorships

62. Online Scoring

63. Use of QR Codes

64. Mobile Application

65. Radio Roundup

66. Prize Give Away

67. Pocket Schedule

68. Facebook

71. Use of QR Codes

72. Mobile Application

73. Radio Roundup

74. Prize Give Away

75. Pocket Schedule

76. Facebook

78. What we’re calling the MSGA weekly roundup is a series of 30 second and 60 second spots that promote the MSGA, our host clubs and the event in general. The broadcasts are carried on 6 radio stations that cover 90% of Maine’s most populated areas.

79. Again I’ve created a web page with links to past audio files, so if you miss the radio program you can always check it out here. For an example of what we feel are well done, professional radio spots go to our website at www.mesga.org and look for the MSGA Weekly Roundup link .

81. Use of QR Codes

82. Mobile Application

83. Radio Roundup

84. Prize Give Away

85. Pocket Schedule

86. Facebook

88. In appreciation for your support! Prize Give Away Promotion All you have to do to win is play. Someone will win one of the products listed below.

89. Here’s a screen shot of one of the YouTube video’s that can be accessed from the Prize Give Away web page.

91. Websites

92. Newsletters

93. GHIN Scoring Computers

94. Event Sponsorships

95. Online Scoring

96. Use of QR Codes

97. Mobile Application

98. Radio Roundup

99. Prize Give Away

100. Pocket Schedule

101. Facebook

104. Websites

105. Newsletters

106. GHIN Scoring Computers

107. Event Sponsorships

108. Online Scoring

109. Use of QR Codes

110. Mobile Application

111. Radio Roundup

112. Prize Give Away

113. Pocket Schedule

114. Facebook

117. Websites

118. Newsletters

119. GHIN Scoring Computers

120. Event Sponsorships

121. Online Scoring

122. Use of QR Codes

123. Mobile Application

124. Radio Roundup

125. Prize Give Away

126. Pocket Schedule

127. Facebook

130. Websites

131. Newsletters

132. GHIN Scoring Computers

134. Websites

135. Newsletters

136. GHIN Scoring Computers

137. Event Sponsorships

138. Online Scoring

139. Use of QR Codes

140. Mobile Application

141. Radio Roundup

142. Prize Give Away

143. Pocket Schedule

144. Facebook

147. Websites

148. Newsletters

149. GHIN Scoring Computers

150. Event Sponsorships

151. Online Scoring

152. Use of QR Codes

153. Mobile Application

154. Radio Roundup

155. Prize Give Away

156. Pocket Schedule

157. Facebook

159. Website Advertising We were able to sell website advertising such as these ads and also have landed a major sponsor for our newsletters.

160. Website Advertising We were able to sell website advertising such as these ads and also have landed a major sponsor for our newsletters.

161. Website Advertising We were able to sell website advertising such as these ads and also have landed a major sponsor for our newsletters.

163. Websites

164. Newsletters

165. GHIN Scoring Computers

166. Event Sponsorships

167. Online Scoring

168. Use of QR Codes

169. Mobile Application

170. Radio Roundup

171. Prize Give Away

172. Pocket Schedule

173. Facebook

176. Websites

177. Newsletters

178. GHIN Scoring Computers

179. Event Sponsorships

180. Online Scoring

181. Use of QR Codes

182. Mobile Application

183. Radio Roundup

184. Prize Give Away

185. Pocket Schedule

186. Facebook

189. Websites

190. Newsletters

191. GHIN Scoring Computers

192. Event Sponsorships

193. Online Scoring

194. Use of QR Codes

195. Mobile Application

196. Radio Roundup

197. Prize Give Away

198. Pocket Schedule

199. Facebook

201. Maine Open Sponsorship The last advertising example shown here was to create an event specific website for the Maine Open. Charlie’s Motor Mall a local car dealer and friend of golf paid us $20,000 to be the title sponsor of this event, so we really needed to show that we could help market his dealerships and we hope to continue our relationship with Charlie’s for years to come

203. Education / MSGA University

205. Tutorials for the Club Manager / Handicap Chairman You can see here that I haven’t gotten too far with these because we’ve been so busy during our championship season, but the basic structure is all in place now so the rest will go pretty fast …

206. Tutorials for the Player … and we don’t anticipate this project to ever be done as I’ll add videos and text entries whenever someone calls with a question that would make a good tutorial.

207. Tutorials for the Club Manager / Handicap Chairman Most topics will have both a video lesson and a printable one.

208. The printable text version opens up a .pdf file that walks the user step by step through whatever task he is trying to do.

209. Here is the video version of the same lesson.

212. Education / MSGA University

214. GHIN CRDB / USGA NCRDB

215. Support Files / Excel

216. New Office Renovations Plans

218. www.mesga.net

219. www.maineopen.org

220. www.mainegolffoundation.org

221. www.firsteemaine.orgMany website improvements. I’ve been responsible for administering or assisting with a total of 5 different websites, so that alone is enough to keep busy

223. Player of the Year Points

224. Online Tee Time Forms

225. Job Opportunities

226. Online Registration Help Page

229. Player of the Year Points

230. Online Tee Time Forms

231. Job Opportunities

232. Online Registration Help Page

233. Photo Albums Home PageI’ve completely revamped our player of the year points program. We now have player of the year points, senior player of the year points and of course a webpage explaining how it all works.

235. Senior Player of the Year Points

237. Player of the Year Points New Version Now the webpage has these two interactive tables Demo

238. Let’s quickly look at this area of our website. Again we see the points tables as well as links to help pages and previous versions of the point tables. By clicking on “View Full Results” we can access all kinds of information.

239. By again clicking on a player’s name, all the events that he received points for are displayed, and you can keep data mining by clicking a specific event which takes you to the scoring of that event and all the way into the player’s scorecard. This has been a well received, great improvement over the previous way we did things.

241. Player of the Year Points

242. Online Tee Time Forms

243. Job Opportunities

244. Online Registration Help Page

247. Player of the Year Points

248. Online Tee Time Forms

249. Job Opportunities

250. Online Registration Help Page

253. Player of the Year Points

254. Online Tee Time Forms

255. Job Opportunities

256. Online Registration Help Page

259. Player of the Year Points

260. Online Tee Time Forms

261. Job Opportunities

262. Online Registration Help Page

264. … and players or the media can quickly find what their looking for and download a photo for their own use.

266. GHIN CRDB / USGA NCRDB

267. Support Files / Excel

268. New Office Renovations Plans

271. GHIN CRDB / USGA NCRDB

272. Support Files / Excel

273. New Office Renovations Plans

276. GHIN CRDB / USGA NCRDB

277. Support Files / Excel

278. New Office Renovations Plans

281. GHIN CRDB / USGA NCRDB

282. Support Files / Excel

283. New Office Renovations Plans

285. New Laptop MSGA Junior Program

286. New PC Tournament Director Recovered files from crashed hard-drive

287. Networking On site setup at all championships for wireless networking etc.And lastly I’ve been able to help the association with purchasing new computers and recovering lost files when our Tournament director’s hard drive crashed.

289. Education / MSGA University