Worked with Lynx Research Consultancy to identify two potential markets, identify the pain points of marketing officers in these industries through social listening, and design a private virtual community for these target audiences. Proposed a marketing plan with expected ROI as part of Digital, Social and Mobile Marketing course at Medill.
Digital marketing bites for the food, retail & hospitality industryJoanne Sweeney
Learn with my winning digital marketing tactics for the food, retail and hospitality industry. I have developed 12 digital marketing tactics or bites specific to social media, content & video marketing as well as web strategies that businesses should implement into their digital marketing right now.
Topics covered:
• How to boost engagement on social media
• Content marketing tactics to whet the appetite of your customers
• Video marketing strategies to tell your unique story
• How to create brand advocates for your business
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
Digital marketing bites for the food, retail & hospitality industryJoanne Sweeney
Learn with my winning digital marketing tactics for the food, retail and hospitality industry. I have developed 12 digital marketing tactics or bites specific to social media, content & video marketing as well as web strategies that businesses should implement into their digital marketing right now.
Topics covered:
• How to boost engagement on social media
• Content marketing tactics to whet the appetite of your customers
• Video marketing strategies to tell your unique story
• How to create brand advocates for your business
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
Goody Good Stuff, a UK subsidiary of leading European confectionery company Cloetta, used Shoutlet to unlock insights on customers and increase valuable customer data.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
[Social Media Marketing Digital Advertising Agency Indonesia] social media marketing strategies ppt pdf, social media marketing strategy plan, strategi social media marketing brazilian soccer school indonesia, strategi promosi pemasaran marketing social media | www.arwuda.com
Social media has become an ubiquitous part of business marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path. This workshop is designed for those who are at the early stages of using social media at their organizations.
Lead With Social Impact: 6 Steps to a Powerful Social Impact Marketing StrategyCafeGive Social
People reward businesses that give back, but how do you bring your social impact front and center and build an effective marketing strategy around it? Learn how to lead with social impact and build a powerful marketing strategy around it in 6 steps.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Goody Good Stuff, a UK subsidiary of leading European confectionery company Cloetta, used Shoutlet to unlock insights on customers and increase valuable customer data.
Digital Marketing proposal for a new luxury medical centre in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
[Social Media Marketing Digital Advertising Agency Indonesia] social media marketing strategies ppt pdf, social media marketing strategy plan, strategi social media marketing brazilian soccer school indonesia, strategi promosi pemasaran marketing social media | www.arwuda.com
Social media has become an ubiquitous part of business marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path. This workshop is designed for those who are at the early stages of using social media at their organizations.
Lead With Social Impact: 6 Steps to a Powerful Social Impact Marketing StrategyCafeGive Social
People reward businesses that give back, but how do you bring your social impact front and center and build an effective marketing strategy around it? Learn how to lead with social impact and build a powerful marketing strategy around it in 6 steps.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
our company is on Facebook, Twitter, LinkedIn, Slideshare. Thinking about adding blogs. Need more articles and videos on your website. And it all needs to work together.
Slowly, you’re realising that you’re now in the publishing business, but you can’t go much further - at least not the way you’ve been doing it so far. What now?
We examine how leading companies are using a content-rich approach to communicate effectively, and then offer a roadmap for building publishing skills and capacity in your organization.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
What Social Media Networks Should Your Brand Be On?Falcon.io
Businesses need social media in order to stay relevant and visible to prospects and customers. But, just how much is too much when it comes to their social media presence? The truth is, more isn’t always better for effective marketing. Being selective about which social media networks a brand is on, is far better than over-saturating them all. Join us live as we discuss how to selectively choose social media networks for brands, and how this results in a more efficient marketing strategy.
In this webinar we'll dive into:
- The differentiation of audiences across platforms
- Distinguishing content between platforms when crossposting
- Niche social media networks to consider
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
Reuben Sinclair has over seven years experience in marketing recruitment, this presentation is from our careers event with The Marketers Forum. The focus of this SlideShare is how to be a stand out marketing employee from a recruiters and hiring manager's perspective.
Please contact us if you would like us to present at your careers event.
A brief description about Communique Advertising offerings and clientele over the period of 20 years of performance. A pioneer in creative designing in United Arab Emirates served all the behemoths in the Food & Beverage Industry.
Similar to Social Marketing Program for Lynx Research (20)
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
3. Project Goal:
Put in place a program for Lynx Research to identify opportunities in new
markets, grow their market share using a Social IMC strategy, and prove that
such a strategy can be easily put in place and generate worthwhile returns.
5. Lynx Research SWOT
❖ Customized services and products
❖ Strong relationship with clients, resulting in higher
retention rates
❖ Broad range of expertise due to relationships with
vendors
❖ Focus on cost effectiveness
❖ Product differentiation
❖ Larger and more well-funded competitors
❖ Little to no online social footprint
❖ Limited brand awareness
❖ Competitors
❖ No Offering differentiation
❖ Companies who DIY
❖ Procurement using Social IMC strategy as more
cost-effective option
❖ Growing marketing budgets in select industries
STRENGTHS
OPPORTUNITIES THREAT
WEAKNESSES
7. Young Tech Industry C-suite
Trigger Market
“Trigger event communities look for a level of
expertise that is expected to provide a proven
and reliable solution to the event”
❖ 2,773 companies with the market cap. of $1,440 billions
❖ Accounts for 7% of the US GDP
❖ Will continue to grow at 4% - 5% rates in 2017
❖ Sub-segments include computer hardware, IT services &
consulting, software, semiconductors, etc.
8. The Pet Food Industry is on an Uptrend
❖ Passion communities continuously keep the
engagement of the community by keeping information
new, trendy, relevant and up-to-date
❖ More than 54,000 companies operating within this
space.
The Pet Food Industry is a:
Passion Market
10. Pet Food Industry is Growing
● Pet ownership continues to be a growing market
in the U.S. and around the world.
● Sterling-Rice Group estimates that natural and
organic pet food sales in the U.S. is expected to
hit $6.8 Billion in 2019.
11. Social Footprint
Words Around the Brand: High emphasis on ingredients,
health, truth, and checks.
PET
FOODsampler
win
animals
#newmansownorgani...
pets
busted animal
#spon
truthfoods
checks
company
spend
free
buy
dogs
cat
box
spring
pampering
catsmyths
time
#giveaway
products
away
health
ingredients
16. Pet Food Industry Concerns
Humanization Trends Millennials Owners Market Share
17. How to Solve this Problem
Webinars to address key topics.
Opportunities to meet key influencers.
Latest industry insights before reports are released to public.
A private virtual community to exchange ideas.
Opportunities to meet with ingredient suppliers and food tech
companies for collaboration opportunities.
19. How it works
➔ C-suite officers register on our social
site through a short form that captures
key data about them and their business.
➔ Upon completion of registration, the
virtual community will get access to a
trend report. They will also get access to
a private virtual community of
handpicked persons who are passionate
about the same topic.
Example of data collected from registration form. Further
data can be collected from community activity.
20. ❖ Members earn points
based on their interactions
within the community.
❖ Each tier offers members
specific perks.
Reward System
21. Timeline Overview
➔ Ads on B2B Journals
➔ TV Commercials
➔ On-Ground Promotions
➔ Influential Bloggers
➔ E-magazine articles
➔ Company E-mails
➔ Community Site articles
and forums
➔ Banner ads
➔ Launch
➔ Empowering
Concept
36. Short Tailed Marketing
●● Forum & discussion boards (e.g Dog Food Chat forum, Dog Food Advisor,
The Cat Site)
● Influential Bloggers - In addition to their blog posts, encourage them to
be active on other social media platforms (for e.g. Carol Bryant of Fidose
of Reality, Herepup!, Grumpy Cat, Cesar Milan)
● Facebook/ Twitter
● Google+ Circles
● Social & News Aggregators
● PPC Advertising
● Buzzfeed articles
37. Long Tailed Marketing
● Ads on B2B journals (e.g. Pet Business Magazine, Petfood Industry
magazine, Pet Age Magazine, Whole Dog Journal)
● TV commercials
● On-Ground Promotions (e.g. “Taste of Pet Food’s Future” Petfood
Innovation Workshop 2017)
● Influential Bloggers (for e.g. Carol Bryant of Fidose of Reality, Herepup!,
Grumpy Cat, Cesar Milan)
38. Medium Tailed Marketing
●● E-magazine articles (e.g. Pet Business Magazine, Petfood Industry magazine,
Pet Age Magazine, Whole Dog Journal)
● Company E-mails
● Community Site Articles and Forums (e.g Dog Food Chat forum, Dog Food
Advisor, The Cat Site)
● Banner ads on e-magazine sites, community sites, and social media sites
● Videos on social media platforms and e-magazines catered to industry
40. Tech industry is growing
● Exponential technologies such as
robotics, VR, AR, 3D printing and
artificial intelligence.
● Cognitive technologies such as
machine learning, natural language
and speech and pattern recognition.
● Cybersecurity products and services.
● Subsectors such as cloud computing
services, entertainment software,
and e-commerce.
45. How to Solve this Problem
Webinars to address key topics.
Opportunities to meet key influencers.
Latest industry insights before reports are released to public.
A private virtual community to exchange ideas.
Opportunity to learn key insights from influencer’s journey and apply
them to personal trajectory.
47. How it works
● Sign up to take part in the private webinar
featuring Mark Zuckerberg, as he tackles
questions by our community. Simply fill out the
form to join!
● Learn tactics for how to remain efficiently
productive while optimizing your lean team’s
output from proven experts in the tech space.
● Lynx hosts several webinars through the
year focusing on concepts to grow and
sustain startups.
Example of data collected from registration form. Further
data can be collected from community activity.
48. Members earn points
based on their
interactions within the
community.
Each tier offers
members specific perks.
S.A.P.S.
Reward System
49. Timeline Overview
● Ads on B2B
Journals
● TV
Commercials
● On-Ground
Promotions
● Influential
Bloggers
● E-magazine
articles
● Company
E-mails
● Community
Site articles
and forums
● Banner ads
● Launch ● Empowering
Concept
● Content Strategy
Blog
● Social Media
updates
● Community
Newsletter
51. Pilot Budget (3 months) Full Year Budget
Personnel Content Manager $26,250 $105,000
Tech Manager $26,250 $105,000
Marketing Assistant 0 $70,000
Travel Budget for Events 0 $5,000
Empowering Concept 4 Webinars per year/Speaker Fees $75,000 $300,000
Refreshments and Misc Expenses $1,000 $4,000
Community Site and Technology Community Website $15,000 $15,000
CRM Program/Database/ Infrastructure $15,000 $15,000
Go Viral Marketing Program Quarterly Email Campaigns $1,500 $6,000
Facebook Ads $3,000 $12,000
Twitter Ads $4,500 $18,000
Traditional Advertising $10,,000 $40,000
Audio Podcasts $1,200 $300
Video development for promotion $2,400 $600
52. Total Budget for Pilot
Breakeven: 1*
$184,400
Total Budget for 1 Year Program
Breakeven: 4
$722,600
*Based on a conservative assumption of $200,000 per high value customer
53. Info Exchange Registration Page
Registrations Accepted
Website/Mobile Use
Product Inquiry
Sales
Marketing Response
3% 2.75% 2.5%
75 68 62
Valid Registrations
95% 95% 95%
72 65 95
Active Users
80% 75% 70%
43 33 26
Total Social Market (90%): 2496
Total Target Market: 2774
Product Inquiry
Optimistic
Scenario (30%)
Average
Scenario (25%)
Pessimistic
Scenario (20%)
22 15 11
54. Optimistic
Scenario
Potential Revenue: $2.8m*
MROI (Total Budget): 387%
MROI (Pilot Budget): 531%
Average
Scenario
Pessimistic
Scenario
Potential Revenue: $1.8m*
MROI (Total Budget): 249%
MROI (Pilot Budget): 390%
Potential revenue: $1.2m*
MROI (Total Budget): 166%
MROI (Pilot Budget): 260%
*Based on a conservative assumption of $200,000 per high value customer
MROI
61. Short Tailed Marketing
● Twitter/Facebook
● LinkedIn Circles
● Google Plus
● Influential Bloggers
● Community forums and discussion boards (TechRepublic, Techist, The
Boss Network)
● Twitter Parties
● Event platforms including Eventbrite, gathering, meetup
● Social & News Aggregators
62. Medium Tailed Marketing
● Banner ads on social media and community sites including
ForEntrepreneurs.com, FinDEVR.com, svicenter.com, CBinsights.com
● Banner ads on tech section of business news outlets including
Bloomberg, WSJ, Yahoo Finance
● Site SEO
● Company e-mails
● E-magazines (for e.g. WIRED, Techcrunch, Engadget, Fintechweekly)
63. Long Tailed Marketing
● Print PR (for e.g. Entrepreneur Magazine, Forbes)
● Influential Bloggers (for e.g. David Skok entrepreneur turned VC, Chic
CEO PandoDaily, Both Sides of the Table)
● PR events (for e.g. Fintech summit 2017, London/Chicago/New York Fintech
Week 2017, CB Insights Future of Fintech)
● Ads on B2B journals
64. "Ah-Ha" Item in tech market
United States enjoys the largest social market in tech industry.
Top 5 countries on social are:
1. United States
2. United Kingdom
3. India
4. Canada
5. Australia
The biggest difference between US market and world market on social is Video