#WAC2011: Taco Potze - AboutAnalytics
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Presentatie van Taco Potze van AboutAnalytics tijdens het Webanalytics Congres 2011 #wac2011
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#WAC2011: Taco Potze - AboutAnalytics
- 1. Introduction – Google Analytics – Testing & Targeting - Global By Taco Potze, CEO & Co-founder and Bram Rongen, Software Engineer
- 9. What is the market share of tool X in industry/country Y? What are the largest users of tool X?
- 19. Investment in 2010 vs. 2011
- 22. No growth in Testing trends:
- 26. Analytics around the World Comparing top 10.000 websites Netherlands – USA – China – France – UK
- 27. % No tools; Other tools in China?
- 28. Google Analytics: Equal shares
- 29. Web Analytics: USA and UK on top
- 30. Testing: USA and UK take a lead
- 31. Targeting: Holland falls behind
- 34. Nedstat Pro: Dutch roots
- 35. eXTReMe Tracking: Chinees succes
- 36. % Quantcast, Comscore and Omniture Sitecatalyst: Where is NL?
Editor's Notes
- Your Online Analytics Advisor: AboutAnalytics slogan is ‘your online analytics advisor’. To main goals: advice & market insights. Independent advice on online analytics tool selection for your business needs: interesting for E-Business marketeers, Senior Webanalists, Senior Webdevelopers. (Medium online analytics knowledge level, hence the current focus on features, not so much on solutions). Competitive advantage through market insights : interesting for Top NL online advertisers, CIO’s / CMO’s. They gain insight into online analytics use in their market. Leverage information into competitive advantage for their business .
- DMOZ + Alexa Scan AboutAnalytics slogan is ‘your online analytics advisor’. Deeper crawling Detection of A/B testing for competitive advantage Premium subscription service: Flaging of branches, competitors Analytics use time retention and comparisons Support forums Data Integration API Techcrunch style integration with Webanalisten.nl and other platforms
- 150 respondents: AboutAnalytics, Twinkle, Web Analytics Association, Webanalisten.nl and University of Twente cooperated in order to perform the largest survey to date into the current online analytics market in the Netherlands. Results + Conclusion uitwerken!