OF is al 26 jaar de dé informatie- en inspiratiebron voor ondernemers in Friesland. In iedere editie van het magazine, belichten wij de economische ontwikkeling van bedrijven, gemeenten en branches in samenwerking met de ondernemers, colleges B&W en branchevertegenwoordigers in Friesland. Inspirerende verhalen, prikkelende berichten, boeiende citaten en informatieve columns complementeren het geheel tot hét ondernemersmagazine en zakelijk platform van Friesland. Dit is de december 2015 editie. Veel leesplezier.
Marketing in 2022 - Multi Moment Audience - Team LewisBBP
The document discusses marketing strategies for reaching the "multi-moment audience" in 2022. It notes that consumer behavior has changed significantly, with people now multi-tasking across multiple devices and screens. Marketers can no longer rely on a single message or moment, but must use multiple touchpoints to effectively engage consumers. The document analyzes consumer behavior data across different countries and regions, finding that screen time has increased almost everywhere. Many consumers now work in hybrid arrangements. It also discusses trends like growing concerns around well-being, privacy, and the cost of subscriptions. Marketers must consider all these evolving behaviors and take a multi-dimensional approach to reach the modern, multi-moment audience.
OF is al 26 jaar de dé informatie- en inspiratiebron voor ondernemers in Friesland. In iedere editie van het magazine, belichten wij de economische ontwikkeling van bedrijven, gemeenten en branches in samenwerking met de ondernemers, colleges B&W en branchevertegenwoordigers in Friesland. Inspirerende verhalen, prikkelende berichten, boeiende citaten en informatieve columns complementeren het geheel tot hét ondernemersmagazine en zakelijk platform van Friesland. Dit is de december 2015 editie. Veel leesplezier.
Marketing in 2022 - Multi Moment Audience - Team LewisBBP
The document discusses marketing strategies for reaching the "multi-moment audience" in 2022. It notes that consumer behavior has changed significantly, with people now multi-tasking across multiple devices and screens. Marketers can no longer rely on a single message or moment, but must use multiple touchpoints to effectively engage consumers. The document analyzes consumer behavior data across different countries and regions, finding that screen time has increased almost everywhere. Many consumers now work in hybrid arrangements. It also discusses trends like growing concerns around well-being, privacy, and the cost of subscriptions. Marketers must consider all these evolving behaviors and take a multi-dimensional approach to reach the modern, multi-moment audience.
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021BBP
This document provides a summary of a presentation about innovations in search targeting using Google. The presentation discusses how search has evolved as each search is unique based on individual user signals. It introduces Performance Broad as an automated targeting solution to account for all available signals. The presentation outlines how Broad Match has improved to better understand advertiser intent through signals and inputs. It provides recommendations for implementing Broad Match through account structure optimizations and recommendations in the Google Ads interface. The key takeaways are that Broad Match is not the same as before and has been redesigned, it can be easily tested via recommendations with low risk and high rewards, and can drive incrementality and new user acquisition.
Essent - Using AI@Scale to drive a seamless customer experienceBBP
Innogy's data strategy aims to create 360-degree views of energy consumers and households by combining data from smart meters, household profiles, social media, customer service records, and other sources. This data is used to build personalized offerings for customers and provide a seamless customer experience, such as boosting sales of green energy products by 70%. Innogy also uses AI and machine learning techniques like predictive modeling and conversational agents to further improve the customer experience and identify opportunities like churn prevention. A key focus is experimenting with and scaling AI-driven use cases across Innogy's large customer base.
UnifiedPost - Hoe zorg je ervoor dat jouw klantencommunicaties in lijn zijn m...BBP
The document discusses ensuring customer communications align with rising customer expectations of being tailored, effortless, and timely. It emphasizes the importance of having a unified customer profile and providing relevant commercial information to customers within the appropriate timeframe to avoid irrelevant communications from a lack of customer insights. Transactional communications like invoices and statements need to be revamped for consistency with the brand's promotional messaging to improve the overall customer journey and engagement.
This document provides an overview of Datatrics, a customer journey management and marketing automation platform. It highlights key features such as out-of-the-box machine learning, a customer journey framework, actionable tools for small/medium businesses, and GDPR compliance. The document also includes examples of how Datatrics can be used to create personalized customer journeys across digital channels based on individual customer profiles and behaviors.
De eerste pagina's uit het eerste boek over crowdsourcing in Nederland: De C2B revolutie. Onderdelen: inhoudsopgave, woord vooraf, inleiding en crowdsourcing in de praktijk en hoe het boek is opgebouwd. Bestel het boek via www.c2brevolutie.nl.
This document provides exercises and tips for getting the most out of a website, including getting back to basics testing, stopping copying competitors and instead focusing on user needs, prioritizing people over visitor numbers, satisfying users and communicating with transparency, creating a yearly plan, and showing concrete numbers rather than percentages. It encourages testing different approaches, lowering barriers to entry, and not getting ahead of proven results.
The document discusses using web analytics to drive business goals and improve online activities. It outlines typical analytics challenges companies face and provides a framework to define goals and create a roadmap to address challenges. The agenda includes setting goals, developing a roadmap by prioritizing improvement projects, and providing practical examples. The roadmap prioritizes projects based on factors like urgency, estimated return on investment, and work required.
Brandon Ervin Google Innovations in Search Targeting - Friends of Search 2021BBP
This document provides a summary of a presentation about innovations in search targeting using Google. The presentation discusses how search has evolved as each search is unique based on individual user signals. It introduces Performance Broad as an automated targeting solution to account for all available signals. The presentation outlines how Broad Match has improved to better understand advertiser intent through signals and inputs. It provides recommendations for implementing Broad Match through account structure optimizations and recommendations in the Google Ads interface. The key takeaways are that Broad Match is not the same as before and has been redesigned, it can be easily tested via recommendations with low risk and high rewards, and can drive incrementality and new user acquisition.
Essent - Using AI@Scale to drive a seamless customer experienceBBP
Innogy's data strategy aims to create 360-degree views of energy consumers and households by combining data from smart meters, household profiles, social media, customer service records, and other sources. This data is used to build personalized offerings for customers and provide a seamless customer experience, such as boosting sales of green energy products by 70%. Innogy also uses AI and machine learning techniques like predictive modeling and conversational agents to further improve the customer experience and identify opportunities like churn prevention. A key focus is experimenting with and scaling AI-driven use cases across Innogy's large customer base.
UnifiedPost - Hoe zorg je ervoor dat jouw klantencommunicaties in lijn zijn m...BBP
The document discusses ensuring customer communications align with rising customer expectations of being tailored, effortless, and timely. It emphasizes the importance of having a unified customer profile and providing relevant commercial information to customers within the appropriate timeframe to avoid irrelevant communications from a lack of customer insights. Transactional communications like invoices and statements need to be revamped for consistency with the brand's promotional messaging to improve the overall customer journey and engagement.
This document provides an overview of Datatrics, a customer journey management and marketing automation platform. It highlights key features such as out-of-the-box machine learning, a customer journey framework, actionable tools for small/medium businesses, and GDPR compliance. The document also includes examples of how Datatrics can be used to create personalized customer journeys across digital channels based on individual customer profiles and behaviors.
De eerste pagina's uit het eerste boek over crowdsourcing in Nederland: De C2B revolutie. Onderdelen: inhoudsopgave, woord vooraf, inleiding en crowdsourcing in de praktijk en hoe het boek is opgebouwd. Bestel het boek via www.c2brevolutie.nl.
This document provides exercises and tips for getting the most out of a website, including getting back to basics testing, stopping copying competitors and instead focusing on user needs, prioritizing people over visitor numbers, satisfying users and communicating with transparency, creating a yearly plan, and showing concrete numbers rather than percentages. It encourages testing different approaches, lowering barriers to entry, and not getting ahead of proven results.
The document discusses using web analytics to drive business goals and improve online activities. It outlines typical analytics challenges companies face and provides a framework to define goals and create a roadmap to address challenges. The agenda includes setting goals, developing a roadmap by prioritizing improvement projects, and providing practical examples. The roadmap prioritizes projects based on factors like urgency, estimated return on investment, and work required.
4. We are SIDEKIX1
• 17 jaar geleden als Offerte Platform
• Vraag Goede Doelen Loterij printwerk marketingacties
• Samen gegroeid en diensten uitgebreid naar:
• Direct Mail (Papier en Digitaal)
• Marketing Fulfilment
• E-Fulfilment
• Contactcenter
• 2019 met 150 vaste medewerkers en grote pool
inhuurkrachten
8. Printen, vouwen, snijden,
couverteren, sealen en
verzenden
Gepersonaliseerd printen,
fulcolour of zwart/wit
Van kleine tot grote oplages
Productie (kartonnen)
verzendverpakkingen
E-Mailings en online activatie Productie plastic Cards
10. Inslag, opslag, orderpicking,
verpakken, verzenden en
retouren verwerken
Koppelingen met e-commerceplatforms als
Magento (Adobe), Demandware, Intershop,
Lightspeed, Woocommerce en SAP Hybris
Uitgebreide webshop
fulfilment-rapportages
Gecertificeerd voor
ISO/IEC 27001 en SKAL
21. WELKE DETAILS BEPAALDEN
SUCCES1
• Snel kunnen schakelen
• Aansluiten op veel verschillende systemen
• Voldoen aan strenge security eisen
• Uit naam klant (kpn.com) kunnen mailen
35. Bedrijf M/V Achternaam tussen VL Adres Nr Postcode Plaats
Hooghuis M Janssen j pietsersplein 23 1055 AM Amsterdam
V Franssen H 7 6543 GH Hendrik ido Ambact
Jagers V Pietersen Brugstraat 1 9876 GK Veenendaal
Druiventros V Weerdhof van de J Loopstraat 1 3654 Te koop
Young Boys M Reims K sieraardsraat 21 6543 GF Breda
De Stal Company M Waal de J Oologsweg 8765 TL Utrecht
De Roos V Kersten T Bosweg 17 6754 HY Volendam
Dolfinarium V Smedt de A koningsweg 2 8765 KT
Huisman V Heukelom Van T Papagaaiweg 17 5876 HT Udenhout
De Ster V hendrikx T paralelweg 12 4567 TH Nijverdal
MKG Vullings A paralelweg 13 4568 TH Nijverdal
Handelshuis V Jetten paralelweg 14 4569 TH Nijverdal
Theater de Klos V Dijkmans paralelweg 15 4570 TH Nijverdal
Keizers V Hoop Op 't paralelweg 16 4571 TH Nijverdal
De Stap Boom van der paralelweg 17 4572 TH Nijverdal
Theehuis V paralelweg 18 4573 TH Nijverdal
Floorshop M Ras van paralelweg 19 4574 TH Nijverdal
* De namen en adressen in dit voorbeeld zijn fake
39. Waarom is Campagne management nu zo
belangrijk!
• Marketing campagnes zijn de laatste jaren erg veranderd:
• Het onderscheid tussen online en offline
vervaagt steeds meer
• De rol van data blijft sterk toenemen
• Het aantal communicatiekanalen groeit zeer sterk
• De doorlooptijd van marketingcampagnes wordt steeds
langer
40. DETAILS DIE HET VERSCHIL MAKEN
• Online & Offline maximaal combineren
• Snel grote volumes kunnen verwerken
• Duidelijk en concreet in afspraken
• Preventief inspelen op klachten (reparatiediensten)
• Altijd persoonlijk contact mogelijk maken
(contact center)
• Bij reputatie calamiteiten snel schakelen
• Oog hebben voor nieuwe toepassingen die iets toevoegen
41. Toepassen van nieuwe technologieën
• Hoe brengen we de boodschap over?
• Wat willen we bereiken?
• Past innovatie bij ons product of dienst?