You worry too much...
Having the message
and audience almost
right is OK.
Nonchalance or Lack of Data?
Black Friday Madness
Irrelevant Communications as a Consequence
My Background: invoices, statements, letters, notifications,...
Transactional & Service Communications
FoMOFear Of Missing Out
Why is this Happening?
LoCILack of Customer Insights
Segmentation as a Result
Only Segment of 1 Really Works
Rising Importance of the Journey
Transactional vs Promotional
“George Clooney has been an
exceptional partner to Nespresso
perfectly embodying the elegance
and charm of our brand.”
Nespresso Chief Customer Officer
Go For End-to-End Brand Consistency
Revamp the Invoice
Use Single Customer Profile instead of Data Siloes
Relevant Commercial Information within Relevant Timeframe
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Ensure Your Customer Communications
Align with Customer Expectations
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1310 La Hulpe, Belgium
Tel: +32 2 634 06 28
Fax: +32 2 633 46 61