Tabify Graphic Design - Member presentation for East Bay Business Exchange
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Tabify Graphic Design shares her design process for bridging business goals with graphic design for each stage of the buyer's journey.
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Tabify Graphic Design - Member presentation for East Bay Business Exchange
- 3. Approaching Design - Questions to Ask • Design with every stage of the buyer’s journey in mind • Awareness • Consideration • Conversion • What is the end goal of the design? • What is the business goal of the client?
- 4. Design that Attracts Issue: Distorted and printing issues Fixed using Adobe Illustrator Your Business Card is often the first impression a potential customers receives.
- 5. Design that Attracts Issue: Prescribed Template that was not appealing Redesigned, staying within style guidelines
- 6. Designing Content for Consideration: ebooks An ebook is a great asset to create and offer potential customers. It establishes credibility and expertise.
- 7. Designing for Conversions Be sure to direct traffic to a customized landing page that reinforces the action you with them to take.
- 8. Bridging Business Goals with Design CTA Landing Page Thank You Page
- 9. Fun Stuff
- 11. This was an East Bay Business Exchange (EBBE) member presentation. To learn more about this member and EBBE, please visit: https://eastbaybusinessexchange.com/
Editor's Notes
- This year kicks off the official start of Tabify Graphic Design. Graphic design is visual communication. You use typography, photography and illustration. I excel at bridging business goals with design; I take on a project in its entirity, for example, if I am creating an asset for digital download I understand the target audience, develop the call-to-action, asset, landing page and thank you page. I believe with design, you have to design for every stage of the buyer’s journey.