The document discusses rural marketing initiatives by Hindustan Unilever Limited (HUL) in India. It outlines several programs launched by HUL to target rural consumers, including Project Shakti, Shaktiman, Khushiyon ki Doli, and Lifebuoy Swasthya Chetna. Project Shakti aimed to create women entrepreneurs in rural areas, while Shaktiman expanded distribution through rural men. Khushiyon ki Doli promoted HUL brands across several states. Lifebuoy Swasthya Chetna focused on spreading hygiene awareness. The study aims to assess the impact of these initiatives on HUL's growth in rural markets and identify future opportunities. It