The document discusses using synergy to promote a music video and artist. It describes including links to the artist's merchandise and extra products in the music video, and promoting these items on the CD cover and website using the artist's signature green hair color. It also suggests creating a film that features the song and links it to the artist to generate more synergy across media. The website and CD cover will have coordinating fonts, colors, and styles to further connect the different promotional elements. Merchandise related to the artist, like hair dye and clothing, will also be promoted and sold through the website.

1. Synergy
Synergy is where two or more forms
of media combine to make a
promotional video.

2. What synergy is now included in our
music video
In our music video now, we use synergy through
using the song ‘Nobody's perfect’ re created into
artists Kiki Karmels style. We are using synergy
through linking her hair colour to extra products,
which as merchandise, and promoting it on the
CD cover and website.

3. How you will spread it through your
CD and website
As we used the signature hair colour green for Kiki
Karmel, we will make sure we use this hair colour
for the image used on the CD cover and website.
We will also use the idea of colour contast,by using
bright colours with dark colors,mainly black. For
example, the website will have a dark background
colour with bright writing or the other way round.

4. On the website to create a use of synergy, we could
include a link to an online book/novel on artist Kiki
Karmel, where fans can read about her and find out
some fun facts.
We can also use synergy by finding a film or
creating a film that the song Nobody's Perfect will
be used in. We could make a small trailer to a film
were Kiki Karmel stars in, or uses her song. This will
create synergy as fans will then link the film to Kiki
Karmels song and music video.

5. Fonts
The font and colours used on the website and CD
cover will relate to the video style. The font used on
the CD cover will be the same as the one used on the
website. The font colour and back ground colour will
also main the same on both products. We mainly use
the colour theme of black and yellow, which would
be the colours used on both website and CD. We will
make our own unique font, that is bold and stands
out, but is also delicate which shows contrast just as
our colour theme does.

6. Merchandise
We will use the website to promote merchandise
related to artist Kiki Karmel. We can do this by
selling similar colour hair dyes, and wigs, to
match the artists signature hair style. We will also
sell clothing that relates to the artist such as
replica yellow leather jackets and t-shirts with
images of Kiki Karmel on.