Cisco Cloupia uic product overview and demo presentation

© 2012 Cisco and/or its affiliates. All rights reserved.BRKDCT-2222 Cisco Public
Cloupia UIC Product Overview and
Demo Presentation
Raju Penmetsa
BRKDCT-2222

Agenda
• Cloupia Overview
• Business Challenges
• Solution Overview
• CUIC Live Demo Agenda
• What is Covered in this Session
• Q&A
3

Company Overview Market Trend
the Leader in Managing Converged Infrastructure and model based orchestration of both physical and virtual resources in
the cloud.
 Cloud + Utopia
• Provider of Unified Management and
Automation Software for Converged
Infrastructure
• Founded in May 2009
• Shipping Since July 2010
• Data Center and Cloud Infrastructure
market is moving towards Convergence.
• Convergence led by FlexPod and VBLOCK
(CAGR - ~52)
~65% is bought as CI in next 4 to 5 years
“Cloupia is a pioneer in what's now being
called the software-defined datacenter” Top 30 Product Launch
June 2012
Best of vmworld 2011
Cloud Management
Cloupia Snapshot
4

© 2012 Cisco and/or its affiliates. All rights reserved.BRKDCT-2222 Cisco Public 5
• Cloupia has created a suite of
Data Center and Cloud
Management products built
from ground-up which help
customers to drastically reduce
operational expenses.
• Emphasis on
‒ Ease of Deployment
‒ Ease of Use
‒ Flexibility
‒ Scalability
Cloupia Innovation
Key Innovation Value
Integrated Data
center Platform
A platform built from ground-up to manage
and orchestrate both physical and virtual
infrastructure with emphasis on scalability
and security.
Adaptive
Workload
Provisioning
Provisions new workloads based on the
past performance which minimizes
resource contentions
Model Based
Orchestration
A unique approach to automation which is
truly model aware and provides out-of-the-
box experience for customers
Mobile Support An easy to use Mobile app suite to deploy
workloads onto Data Center/Cloud
infrastructure
CloudIgnite™ Day zero provisioning and configuration for
FlexPod/Unified Fabric
SMT Containers Elastic, Secure Application Containers that
span virtual and physical spaces. Event
Driven, Fully Automated.

73%
Maintain
27%
Invest
Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010
I.T. BUDGET
DILEMMA
STILL RISING!
6
Business Challenges

$0
$50
$100
$150
$200
$250
$300
Spending
(US$B)
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Physical server installed base (millions)
Logical server installed base (millions)
Source: IDC
OpEx Cost
Dominates
Cost Increase due
to Virtualization
Server mgmt. and admin. costs
Power and cooling costs
New server spending
Operations and Maintenance Now ~80% of IT Budgets and Growing
Why Costs are Rising?
7
Additional Costs due to Complexity

Multiple
Element
Managers
 Disconnected Processes
– Data center infrastructure managed in silos
– Need for strong vendor specific skill-sets
– Manual administration
– High touch operations
 Results in 
– Direct increases in OpEx
– Indirect increases in CapEx
– Poor IT responsiveness to service requests
42%
Infrastructure
Maintenance
30%
Application
Maintenance
23%
Application
Investment
5%
Infrastructu
re
Investment
Storage
Network
Compute
A B C
Virtualization
Storage
Manager
B CA
Virtualization
Manager
Network
Manager
Compute
Manager
Storage
Manager
Tenant
B
Tenant
C
Tenant
A
Business Challenges
of Data Center Operations and Management
8

Policy Driven
Provisioning
vFiler Storage
VMs
vNetwork vCompute
Cloupia Unified Infrastructure Controller
Secure Cloud Container
Self-service Delivery
Single Pane of Glass
E2E Management &
Automation
 Enables unified service delivery
– Adaptive, intelligent provisioning
 Results in
– Reduced OpEx and CapEx costs
– Reduced time to market / time to value
– Improved IT responsiveness
Multiple
Element
Managers
Storage
Network
Compute
A B C
Virtualization
Storage
Manager
B CA
Virtualization
Manager
Network
Manager
Compute
Manager
Storage
Manager
Tenant
B
Tenant
C
Tenant
A
End-to-End Management and Automation for Converged Infrastructure
9

Self Service
Catalog
Multi-tenant & integrated cloud platform
Admin
Console
Dashboard
Virtual Infrastructure
VMware Hyper-V
vCenter
System
Center
Enterprise
Systems
Integration
IT
Admins
End
Users
IT Operations
LDAP, CMDB,
Metering DB
Blade Server
Managers
Network
Manager
Storage
APIs
• Single, unified product built
from the ground up
• Modular architecture
• Extensibility through Open
Automation framework and
APIs
• Deployed as an on-premise
Virtual Appliance(s)
Cisco UCS
Unified Infrastructure Controller
Integrated Multi-tenant Cloud Platform
Cloupia
Network
Services Agent
Cloupia
Network
Services Agent
Cloupia
Network
Services Agent
Cloupia Provides Unified, Centralized Management of Physical and
Virtualization Infrastructure in Private and Hybrid Clouds
KVM
Physical Infrastructure
Cisco Nexus
Mobile Devices
Cloupia Turn-Key Solution
10

Mobile Platform
CloudGenie
IT AdminsEnd Users IT Operations
Virtual
Infrastructure
Compute Network Storage Customer Choice
Self-Service Infrastructure Policy-Driven Lifecycle Management
Self Service
Console
Admin
Console
Dashboard
Resource PoolsPolicy Manager
ID & Access
Manager
Event ManagerDatabase
OS
Provisioning
CUIC for Converged Infrastructure
Solutions Overview
11

Cloupia Product Portfolio
• Gather
Requirements
• Rack-n-Stack
• Configure HW
• Deploy
Virtualization
• Partner Best
Practices
• Add tenants
• Migrate or add
applications
• Deploy Resources
via Self-service UI
• Monitor
performance
Trends
• Refine policies
• Set granular access
rules
• Release resources
• Add capacity
• Lifecycle
management
Day-0 Day-1 Day-2 Day-3
CloudGenie™
End-to-End Management and Automation Solution for CI
CloudIgnite™
12

• End-to-End Automation
Unified policy-driven provisioning
Model-based automation - no need for scripting
Ongoing lifecycle management
• Turn-Key Solution - Ready to use in hours
Unified, Integrated and Out-of-the-box Solution
Seamless physical and Virtual resource pooling
Hypervisor agnostic
Cloupia: Infrastructure Management and Automation for Cloud
Customers are increasingly buying compute, network, storage, and virtualization as a single,
converged system
Storage
Network
Compute
A B C
Virtualization
Storage
Manager
B CA
Virtualization
Manager
Network
Manager
Compute
Manager
Storage
Manager
Tenant
B
Tenant
C
Tenant
A
Single Panel- of-Glass
for
End-to-End Management
and
Automation
Key-Summary
13

CUIC Demo
Raju Penmetsa
Phani Penmethsa
14

CUIC Demo – Agenda
• CUIC Deployment
• Unified Management of Converged Infrastructure
• CUIC for Virtual Infrastructure Management
‒ Virtual Data Center vDC and Policies
• Use Case 1 : Admin Portal
• Use Case 2 : Group-Admin User
• Use Case 3 : Dynamic Capacity Management
• Use Case 4 : Onboarding a New Tenant/Application
• Use Case 5 : Self-Service Infrastructure
15

• CUIC Deployment
• Deploy OVF’s
• Configure IP Address
• CUIC Access via Web Browser
(http/https)
• Apply CUIC License
Vblock Device Accounts
EMC Storage
Cisco UCSM
Cisco Nexus 5k/MDS
FlexPod Device Accounts
NetApp FAS
Cisco UCSM
Cisco Nexus 5k
Add Virtual Infrastructure Accounts
vCenter
SCVMM
RHEM
Cloupia UIC - Installation and Initial Configuration
16

CUIC Unified / Converged Infrastructure Management
17
• Physical
• Storage Management
• Cisco Nexus 5k Management
• Cisco UCS Management
• Virtual Infrastructure Management
• Virtual Machine Management

Acme Inc - Hierarchy
18
Admins
End Users
End Users
Admins
End Users Admins

Demo - Bare Metal Server Provisioning
19
• Bare Metal Provisioning
‒ Compute, Network and
Storage
‒ Installation : PXE Creation,
ESX/ESXi, Nexus 1000v
‒ VMware: Add the Host to
vCenter
‒ 1000v registration and
migration to 1000v
‒ Storage provisioning
VMware VMware VMware
Virtualization
Data
FC/VLAN
1. Service Profile
2. Server Selection
3. Installation of OS
1. LUN
2. Initiators/iGroups
1. Zone
2. ZoneSet
1. VI Configuration
2. 1000v Configuration
3. Storage

Architect Design Where Can
We Put It?
Procure Install Configure Secure Is It Ready?
Manual
Capacity
On-Demand
Policy-Based
Provisioning
Built-In
Governance
WEEKS --- DAYS and HOURS
20
Manual - Service Delivery

Storage
SME
Server
SME
Network
SME
Subject matter expert
define policies
Access configuration, VLAN,
VSAN, Security, and Hardening
Operating System Configuration
OS Type, Patch Level, Settings
Network interface card (NIC)
configuration: MAC address,
VLAN, and QoS settings;
host bus adapter HBA configuration:
worldwide names (WWNs), VSANs,
and bandwidth constraints;
and firmware revisions
Unique service ID,
Application revisions,
and Storage settings
Application resources: Server, Storage, Network
Security, OS
Uplink port configuration, VLAN,
VSAN, QoS, and EtherChannels
Server port configuration including
LAN and SAN settings
Unique user ID (UUID),
firmware revisions,
and RAID controller settings
Service profile assigned to server,
chassis slot, or pool
firmware revisions,
firmware revisions,
firmware revisions,
Policies used to
create Infrastructure
Pools, Policies, templates
Are used to Infrastructure from
Templates
Associating application profiles
with fabric configures all
needed application resources
automatically
1 2 3 4
VI
SME
Administrators  Policy Makers  Automation
21

Demo: Unified Bare Metal Provisioning
22
 Bare Metal Provisioning
– Unified
oProvisioning
oDe-Provisioning
– Unified Service delivery
 Services delivered in
minutes instead of days (or
weeks)
MinutestoProvision

Automated
Self-Service
Provisioning
Architect Design Where Can
We Put It?
Procure Install Configure Secure Is It Ready?
Manual
Capacity
On-Demand
Policy-Based
Provisioning
Adaptive
FROM WEEKS TO MINUTES
23
Automate Service Delivery

Self-Service Portal and VM provisioning
24
• Self-Service User login
• Browse through Catalog items
• Create a request for a Virtual
Resource
• Monitor the VM provisioning process
• VM Life cycle and resource
management

Cloupia Demo: Self-Service
25
• Self-Service User or Tenant Administrator
‒ Requesting Infrastructure (IaaS) with Service Level
o VM - Catalog Request and Provisioning
o Bare-Metal - RHEL/Windows
Service
Level
Gold
Silver
Bronze
Attributes
Charge
Back
Cost Based on
Resource
Efficiency
De-dupe
Thin provision
DR Replication
Isolation
DataStore
VLAN and
Cluster
vFiler, Volume
VM Ratio vCPU:Core

Tops
Sauce
Crust
Thick
Thin
Tossed
Herb
Stuffed
Original
Meat
Pesto
Blanca
Garlic
Cheeses
Meats
Veggies
Fruits
Herbs
My Favorites
Herbivore Delight
Kids Love Cheese
Carnivore Craving
Order
a la Carte
Add to
Favorites
Order from
Favorites
“I want pizza.”
Pizza - Service Capability
26

Self-Service
 What to offer
 How to deliver
 Who’s using what?
Network
Compute
Transform Manual to Automate Self-Service Delivery
27
Manual
Resource
Request
Automated
Resource
Request
I need stuff
Automation delivers:
 Speed
 Consistency
Storage

Cloupia UIC vDC, Policies and Catalogs
28
• Create Policy’s
• Compute
• Network
• Storage
• System
• Create a vDC (Virtual Data Center)
• Create a Catalog resource (Virtual)
• Orchestration Overview

Acme Inc – Add New Tenant/Application
29
Admins
End Users
End Users
Admins
End Users
Admins
“I want to
Add New Tenant.”
“I want to
Add New App.”

PRO QA LAB
VMware VMware VMwarevCompute
vNetwork
vStorage
Compute
Network
Storage
Datacenter
Acme : New Tenant/Application Onboarding
30
Description
Step 1: vDC, Group, User and Password creation
Step 2: Creation of VLAN Across the Fabric: Nexus5k, Nexus
1000v and UCS SP.
Update Trunks: Nexus5k, 1000v and SP
Step 3: Attach VLAN to ESX Environment: vmkernal port and
etc.
Step 4: Storage Controller: Adding Flexible Volume, IPSpace,
VLAN and assignment. vFiler Creation and setup. Adding
Storage to vFiler. NFS Export Management, mount DataStore.
Step 5: Modify Store Policy in CUIC for the Group

Demo – New Tenant/Application Container
31
 Cloud Container
Provisioning
– Unified click
Tenant/App
Infrastructure Deliver
– Unified delivery
– Services delivered in
minutes instead of
weeks
MinutestoProvision

Cloupia Value Proposition
32
Create Value
(Numerator)
Reduce Costs
(Denominator)
• Increase business agility
Turnkey, multi-module integrated solution
400+ out-of-the-box orchestration tasks
Self-service portal & service catalog
Automated Day-0 infrastructure config
• Increase IT efficiencies
End-to-end virtual / physical automation
Unmatched breadth/depth physical mgmt
Model-driven orchestration
Automated secure multi-tenant deployments
• Maximize application performance
Historical/current performance metrics
• Reduce OpEx Costs
Automation enables less senior staff and end
users to handle complex operational tasks
Senior staff focused on high-value tasks
Self-service reduces IT support burden
Pay-per-use drives efficient consumption
Policy-driven governance model
• Optimize CapEx Investments
Intelligent provisioning increases utilization
beyond virtualization alone; unneeded capital
expenses avoided

Cloupia UIC key Differentiators
33
• Simple and Easy to Deploy
‒ A single, integrated, out-of-the-box solution
‒ Install in the morning, provision in the afternoon
• End-to-End Functionality
‒ Support for both virtual and physical infrastructures
‒ Multi-vendor public cloud support
‒ Hypervisor agnostic
‒ Single pane of glass management, automation & orchestration
‒ Self-service, integrated monitoring and chargeback
‒ Includes task library with over 200+ orchestration flows
• Flexibility
‒ Model-based orchestration eliminates need for scripting
• Validation
‒ FlexPodTM validated management and automation solution

Cloupia for Converged Infrastructure
FlexPod, ExpressPod, VSPEX, and Vblock
Consistent
Management
Across Pods
Scale up or down
with ease
Open API for 3rd Party Integration
35

Seamless Data Center Management Strategy
36
UCS Central
Self-Service Infrastructure
Provisioning
Management Across Global
Operations
Enforce Best Practices with Consistent
Infrastructure Policies
Manage Hardware with the
Flexibility of Software
Data Center 3
Business
Continuity
Disaster Recovery
Data Center 2
Virtualized Applications
Virtual Desktops
Data Center 4
Enterprise-
Grade Cloud
Big Data Grid
Data Center 1
Performance Intensive Apps
Scale-up Apps

Virtual
Infrastructure
Intelligent Automation Built on Cloupia
• Billing/Chargeback
‒ Complex/Multiple cost models,
integration with billing systems
• Hybrid and multi-cloud
Management
‒ Amazon, Rackspace, vCloud Director,
OpenStack, CloudStack, etc.
• Integration with IT operations
and management tools
‒ HelpDesk/ticketing, CMDB, software
configuration management
• Customizable approval
processes and/or multi-step
approvals
‒ Multiple factors with conditional paths
• Deeper customization
‒ Extensible portal and orchestration
Infrastructure Management
Self-service Infrastructure
Fast Deployment and Turn-Key Operation
Self Service Portal
Intelligent
Automation
Self Service Portal
Billing and chargeback
Hybrid and multi-cloud Management
Integration with IT operations & mgmt Tools
Customizable approval processes
Infrastructure Management
Multi-Cloud
vCloud Director

Script based Model based
Static & Complex Dynamic & Simple
vs
Cloupia UIC: Model based Orchestration
38

Call to Action
• Visit the Cisco Campus at the World of Solutions
to experience Cisco innovations in action
• Get hands-on experience attending one of the Walk-in Labs
• Schedule face to face meeting with one of Cisco’s engineers
at the Meet the Engineer center
• Discuss your project’s challenges at the Technical Solutions Clinics
39

With Cloupia:
• Single-click
provisioning
• Intelligent
resource
allocation
• Automated,
controlled
delivery
Result: Improved
Time to Market Minutes
End-to-end Operations & Provisioning
Example Orchestration
42

Self Service
Catalog
Multi-tenant & integrated cloud platform
Admin
Console
Dashboard
Virtual Infrastructure
Amazon, Entel,
Rackspace, …
VMware Hyper-V
vCenter
System
Center
Enterprise
Systems
Integration
IT
Admins
End
Users
IT Operations
LDAP, CMDB,
Metering DB
Blade Server
Managers
Network
Manager
Storage
APIs
• Single, unified product built
from the ground up
• Modular architecture
• Extensibility through Open
Automation framework and
APIs
• Deployed as an on-premise
Virtual Appliance(s)
Cisco UCS
Unified Infrastructure Controller
Integrated Multi-tenant Cloud Platform
Cloupia
Network
Services Agent
Cloupia
Network
Services Agent
Cloupia
Network
Services Agent
Cloupia Provides Unified, Centralized Management of Physical and
Virtualization Infrastructure in Private and Hybrid Clouds
KVM
Savvis VPDC,
Terremark, …
Other
Providers
Cisco Nexus
Public Clouds
Mobile Devices
Cloupia Turn-Key Solution
43

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