The document summarizes key statistics about LinkedIn usage and demographics of Australia's business elite in 2014. Over 64% of Australia's business elite access LinkedIn weekly, with 72% accessing it monthly. LinkedIn reaches more of Australia's business elite than any other online publication or social network. The business elite are highly educated, with 79% having a university degree, and tend to have high salaries, wealth, and engage in business and leisure travel.

1. 64%
80%
of Australia’s
Business Elite
access LinkedIn
weekly
72%
54%
51%
of Australia’s
Business Elite
access LinkedIn
monthly
of Business Elite
accessing
weekly, access
via our mobile
apps
LinkedIn reaches
more of Australia’s
Business Elite than
any other online
publication or social
network measured
THE AUSTRALIAN
BUSINESS ELITE 2014
79% are university
qualified
54% have a personal
salary of over $150K
are responsible for over
$650K in business
decision making
(annually)
Who are
have a net worth
of over $1M
54% have traded shares in
the last 12 months 51% own at least one residential
investment property
93% have flown
within
Australia
(last 12 months)
59% have flown
elsewhere
within Asia
(last 12 months)
55% have flown
outside
of Asia
(last 12 months)
92% specify, recommend or
authorize business
purchasing
Source - Ipsos Business Elite Australia, 2014
LINKEDIN’S
BUSINESS ELITE
in Australia?
marketing.linkedin.com