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STATE OF
DRUPAL
DRIES BUYTAERT // @Dries on Twitter // #Driesnote
The “Photographic Apparatus”
“the photographic apparatus” 1839
it was so simple!
Fig. 1 Fig. 2 Fig. 3 Fig. 4
Fig. 5 Fig. 6 Fig. 7 Fig. 8
Fig. 9 Fig. 12
“the kodak” 1885
it got simpler
1850 1920 1950 1970 1990 2000 2010
but that was just the beginning
35mm spawned a whole ecosystem
Load Shoot Unload Develop Enlarge Print Store Share
35mm
if we map the user’s journey...
Load Shoot Unload Develop Enlarge Print Store Share
35mm
if we map the user’s journey...
Load Shoot Unload Store Share
35mm instamatic 1985
each advance removes steps…
Develop
Load Shoot Unload Store Share
35mm instamatic 1985
each advance removes steps…
Develop
Load Shoot Store Share
polaroid 1970
reduces effort…
Load Shoot Store Share
polaroid 1970
reduces effort…
Shoot Store Share
and simplifies the process
canon digital 2000
Shoot Store Share
and simplifies the process
canon digital 2000
Shoot Store

share
iphone 2005
it’s all about the experience
optics
eyeglasses
telescope1600
physics
mechanics
lenses }
innovation enables
experience

innovation enables
experience

optics
eyeglasses
telescope1600
physics
mechanics
lenses }
camera
one print1800
silver nitrate
metallurgy
chemistry
}
innovation enables
experience

optics
eyeglasses
telescope1600
physics
mechanics
lenses }
innovation enables
experience

camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }
film
many prints1900
printing
textiles
plastics
}
innovation enables
experience

camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }
innovation enables
experience

film
many prints1900
printing
textiles
plastics
}
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }
electronics
LCD screen
sensor1990 digital}
innovation enables
experience

film
many prints1900
printing
textiles
plastics
}
camera
one print1800
silver nitrate
metallurgy
chemistry
}
optics
eyeglasses
telescope1600
physics
mechanics
lenses }
let’s apply this to 

the web
static web1990
browser
html
http
}
static web1990
browser
html
http
}
php
dynamic web1995mysql
apache
}Linux
static web1990
browser
html
http
}
The site builders journey in the dynamic web
content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
css/jsdb schema queriesrelate data
geo
integration
seo
rest
auth
backup
system
web
service
The site builders journey in the dynamic web
cachingrest
endpoint
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
web services
content
profile
template
deploy
plan
design
paywall
auth system
error
handler
xml/json/
rss
file system
email
handler
css/jsdb schema querysrelate data
geo
integration
seo
rest
auth
backup
system
web
service
cachingrest
endpoint
The assembled web made the
journey many times simpler
content deploycore modules configuretheme
The assembled web made the
journey many times simpler
content deploycore modules configuretheme
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
apis
web services
what Is Next?
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
assembled web
modules
2005 }themes
apis
web services
what Is Next?
?2015}
Thenext10yearswillbringa

newwaveof
innovation

!
Augmented reality
Machine learning
Wearable tech
Near-field communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning

Wearable tech
Near-field communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning
Wearable tech
Near-field communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning
Wearable tech
Near-field
communication
Crypto currencies
Drones
Geolocation
Personalization
Social login
!
Augmented reality
Machine learning
Wearable tech
Near-field communication
Crypto currencies
Drones
Geolocation
Personalization
Social login

!
Augmented reality
Machine learning
Wearable tech
Near-field communication
Crypto currencies
Drones
Geolocation
Personalization
Social login
Uber
Uber
!
Augmented reality
Machine learning
Wearable tech
Near-field communication
Crypto currencies
Drones
GeoloCation
personalization 

social login
All these
technologies will
come together
All these
technologies will
come together
WE Are at the beginning of the
fourth wave
assembled web
modules
2005 }themes
apis
web services
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
WE Are at the beginning of the
fourth wave
assembled web
modules
2005 }themes
apis
web services
experience 

web2015}
static web1
browser
html
http
}
php
dynamic web1 mysql
apache
}Linux
what is the 

Experience web?
1 commerce 2 search
what is the 

Experience web?
1 commerce 2 search
STEP
1 CATALOG
STEP
2 website
STEP
3 find + Select
STEP
4 Add to cart
STEP
5 create account
STEP
6 enter payment
STEP
7 enter shipping info
STEP
8 review + Submit
STEP
9 product shipped
STEP
10 wait 3-5 days
Imagine 

what it could 

look like.
STEP
1
catalog
STEP
2
website
STEP
3
find
STEP
4
add to cart
STEP
5
account
STEP
6
payment info
STEP
7
address
STEP
8
review
STEP
10
wait
STEP
9
ship
STEP
1
catalog
STEP
2
website
STEP
3
find
STEP
8
review
STEP
10
wait
STEP
9
ship
Identity provider
STEP
8
review
STEP
10
wait
STEP
9
ship
STEP
1
catalog
STEP
2
website
STEP
3
find
STEP
8
review
drone delivery
STEP
1
catalog
STEP
2
website
STEP
3
find
STEP
9
ship
STEP
1
catalog
STEP
2
website
STEP
8
review
STEP
3
find
STEP
9
ship
GOOGLE glass + rfid
STEP
2
Glass
STEP
10
ship
From “1-click purchase” to “1-blink purchase”
inthisfuture
whatIsour
role?
what is the 

experience web?
1 commerce 2 search
what is the 

experience web?
1 commerce 2 search
what is the 

experience web?
1 commerce 2 search
Search was just search2010
Search was just search2010
Search is becoming an experience
today
Search is becoming an experience
today
Search is becoming an experience
today
Will it be the whole experience?FUTURE
inthisfuture
whatIsour
role?
“disintermediation”!
(a big word for cutting 

out the middleman)
The web is disintermediating

brick and mortar
Google is disintermediating

the web
Chromechromecast
Maps
Drive
Glass NexusNexus
car
wallet
Gmail
Google+
Google now youtube
nest
experience
Chromechromecast
Maps
Drive
Glass NexusNexus
car
wallet
Gmail
Google+
Google now youtube
nest
it’s not just google
let’s talk about 

how this affects
drupal
The open web is closing up
The open web is closing up
We won’t be 

able to stop it
We won’t be 

able to stop it
It’s easier for users
CBA
We won’t be 

able to stop it
It drives business
$
It’s easier for users
CBA
flights from Boston
flights from Boston
google is the 

big box of the web
on the other hand
on the other hand
Brands don’t want to share customers1
on the other hand
Brands want to own the experience2
Brands don’t want to share customers1
My recent Amazon purchases
Brands don’t want to share customers1
My recent Amazon purchases
Brands don’t want to share customers1
Brands want to own the experience2
wanted to CREATE a branded DIGITAL EXPERIENCE
whole foods stats
382 Stores 

in 7 countries
$12.9 billion 

in sales (FY2013)
84,000+

team members
100 best

Companies to Work For
FORTUNE 500
Jason J. Buechel 

chief information officer
drupal 8 is
lighting the way
forward
core configure write deploythememodules
with drupal 8, we MADE THE
ASSEMBLED web even more powerful
core configure write deploythememodules
with drupal 8, we MADE THE
ASSEMBLED web even more powerful
core configure write deploythememodules
}
core configure write deploythememodules
drupal 8 embraced 

standardization
}
core configure write deploythememodules
node blocks
drupal 7
imperfect data model
title FIELDbody date
core configure write deploythememodules
node blocks
drupal 7
imperfect data model
title FIELDbody date
not all of
these are
entities
}
core configure write deploythememodules
node blocks
drupal 7
imperfect data model
title FIELDbody date
not all of
these are
fields
}
not all of
these are
entities
}
core configure write deploythememodules
node blocks
view
drupal 8 

an even better data model
title body email entity
reference
core configure write deploythememodules
node blocks
view
drupal 8 

an even better data model
title body email entity
reference
more
things are
fields
}
core configure write deploythememodules
node blocks
view
drupal 8 

an even better data model
more
things are
entities
}
title body email entity
reference
more
things are
fields
}
core configure write deploythememodules
node blocks
view
drupal 8 

an even better data model
more
things are
entities
}
title body email entity
reference
more
things are
fields
}
views is 

in core
}
datelink phone email entity
reference
core configure write deploythememodules
added even more fields
datelink phone email entity
reference
core configure write deploythememodules
semantic from the ground up
added even more fields
core configure write deploythememodules
restful from the ground up
date
link phone
email
entity
reference
entity
core configure write deploythememodules
restful from the ground up
viewdate
link phone
email
entity
reference
entity
core configure write deploythememodules
restful from the ground up
}
rest api
view
rest api
date
link phone
email
entity
reference
entity
core configure write deploythememodules
modernized front end
}
core configure write deploythememodules
}
core configure write deploythememodules
views + rest = multichannel
XML
json
htmlrss
html
json
XML
}
it’s all about the experience
core configure write deploythememodules
}
it’s all about the experience
Effortless
authoring
Responsive 

to the core
core configure write deploythememodules
}
core configure write deploythememodules
}
config
db
Dev
code
Stage
config
db
code
Prod
config
db
code
Configuration management
core configure write deploythememodules
}
config
db
Dev
code
Stage
config
db
code
Prod
config
db
code
Configuration management
config config config
how does 

this all 

add up?
with Drupal 8
Schema.org entity
typeof:
Name:
Date:
Location:
Image:
you can create semantic content
Schema.org entity
typeof:
Name:
Date:
Location:
Image:
Event
The Art Pop Ball
July 12, 2014
Boston Massachusetts
Lady Gaga
you can create semantic content
Schema.org entity
typeof:
Name:
Date:
Location:
Image:
that Is structured …
Event
The Art Pop Ball
July 12, 2014
Boston Massachusetts
Lady Gaga
that Is structured …
Entity
Field
Field
Field
Field
Event
The Art Pop Ball
July 12, 2014
Boston Massachusetts
Lady Gaga
LADY GAGA
The Art Pop Ball
branded …
Boston Massachusetts July 12, 2014
Boston Massachusetts
re-usable …
The Art Pop Ball
July 12, 2014
CONCERT DATES
July 28, 2014
July 12, 2014
Los Angeles
San Francsico
Austin, TexasJuly 18, 2014
The Art Pop Ball
The Art Pop Ball
The Art Pop Ball
contextual …
July 12, 2014
The Art Pop Ball
Boston Massachusetts
LADY
GAGA
0104 de mayo
El Balón Artpop
Santaigo, Chile
LADY
GAGA
discoverable …
July 12, 2014
The Art Pop Ball
Boston Massachusetts
LADY
GAGA
discoverable …
July 12, 2014
The Art Pop Ball
Boston Massachusetts
LADY
GAGA
and multichannel
LADY
GAGA Boston Massachusetts July 12, 2014
July 12, 2014
Boston Massachusetts
LADY GAGA
The Art Pop Ball
The Art Pop Ball
no other system 

does this SO EFFORTLESSLY
drupal 8 

allows us to…
drupal 8 

allows us to…
EMBRACE THE 

Big PLAYERS
1
semantic markup is what makes
all this happen
presentationcontent & curation
CLOSER TO A
HEADLEssDrupal
EMBRACE THE 

Big PLAYERS
1
drupal 8 

allows us to
FOCUS ON
EXPERIENCES
2
drupal 8 

allows us to
we can do this through more
integrations
enable branded experiences
game
changer
drupal 8 WILL BE a
2,064
954
the number of core

contributors has
doubledsince Drupal 7
(so far)
patches 

committed 

per day
up
overd7
55%
areyouone of them?
when

can i use 

drupal 8?
ONLy 15
beta blockerS left!!!
beta: Start porting modules
• APIs stable
• Still some time for feedback
• Not ready for production
betaalpha 

releases
x
we are here!
rc1: Start building sites
RC1betaalpha 

releases
• When there are zero critical bugs
32
64
96
128
160
2012 2013 2014
only 99critical bugs
left to resolve
Peak, sept. 2013 149
99today
32
64
96
128
160
2012 2013 2014
OUR EFFICIENCY BY 3x …
for a 2014 launch 

we need TO INCREASE
…today
party!
alpha 

releases
Release:
beta RC1
8.1.xalpha 

releases beta RC1
}
that Is not all, there Is 

semantic versioning
8.1.xalpha 

releases beta RC1
migrate?
}
continuous
innovation
that Is not all, there Is 

semantic versioning
8.1.x 8.2.xalpha 

releases beta RC1
}
that Is not all, there Is 

semantic versioning
8.1.x 8.2.xalpha 

releases beta RC1
media?
}
that Is not all, there Is 

semantic versioning
that Is not all, there Is 

semantic versioning
8.1.x 8.2.x 8.3.xalpha 

releases beta RC1
}
that Is not all, there Is 

semantic versioning
8.1.x 8.2.x 8.3.xalpha 

releases beta RC1
layout?
}
Thank
you!
Q+A
Contact: http://buytaert.net/contact | Twitter: @Dries #DriesNote | Blog: http://buytaert.net

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