The document discusses the potential impact of Google+ as a social network for small businesses, highlighting its integration with other Google products and its ability to collect user data for targeted advertising. Google+ allows users to connect with others and control their messaging while emphasizing the importance of establishing a presence on the platform despite the current lack of official business profiles. The author encourages businesses to create personal profiles and engage with the community to prepare for future opportunities on Google+.

1. What Google+ Social Network Means For Your Business
Written by batteryfast.com
Friday, 08 July 2011 06:57 -
What Google+ Social Network Means For Your Business
I'm fairly obsessed with Google's new Google+ social network. I even wrote up 50 ideas and
speculations about Google+ on my own site. For you, I'd like to talk about what parts of
Google+ I see working and not working for small business. First off, I know you might be rolling
your eyes at having to consider another social network . But for you, my friends, I say that it's
worth it. Or it will be. Stick with me on this.
What Is Google+?
Google+ is a social network, closest in style to Facebook, where one can post status updates
incorporating text, video, photos. and/or links. Comments appear below such posts. You can
determine who to follow and group them in "Circles" so that you can choose where to place your
attention. Plus, you can send your messages out to a specific individual, to a specific circle, to
all your circles or to the public at large, meaning that you control both the output and the input of
this messaging. What makes Google+ a bit more interesting than other networks is
that, well, it's Google, which means that it's integrated with the No. 1 search engine, the No. 2
search engine (YouTube) and several other Google products that used to not make much sense
together, but should soon. (Think about communications plus document collaboration when
adding Google Docs).
Why is it sexy?
Google+ has some real potential to be amazing, partly because of Google's dominance in
search. There's a bit more to it, though. Google was measuring page rank heavily based on
how many people were linking to the page for information. But this, of course, was easy to
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2. What Google+ Social Network Means For Your Business
Written by batteryfast.com
Friday, 08 July 2011 06:57 -
game, plus Google realized that this didn't count the value of transient links coming from places
like Twitter and Facebook . By Building Google+, Google has built a system to better
understand what humans want to share, and how many humans choose to participate with that
sharing. Thus, they'll know rather quickly the value of content shared through their platform by
the actions people take there, which is much easier to track (deeply) than stuff done off-site.
Because Google+ pulls together more and more pieces of Google technology into one
environment, it means that users can easily (without thinking much about it) educate advertisers
about their likes and dislikes. That's not EXACTLY a benefit to you, until you decide to place
AdSense ads. But think about it: Facebook ads really work well insofar as how well and deeply
they can target the demographic you seek. With Google+ , the level of depth of knowledge
about each user is going to be off the charts. And, because it's google, and 163 million people
(give or take) already have Gmail accounts, it means that Google+ will get to a big user base
reasonably fast. I'm already seeing grandmothers (no lie; she has 14 grandkids) on there, and
that's not just the nerd crowd.
Google+ isn't yet ready for business
Profiles in Google+ are set up for personal accounts. There aren't business profiles (officially)
yet. But that "yet" is written in soft crayon on a hot frying pan. Business pages will come soon.
Think about it. Google Places gives small businesses a very detailed presence inside of Google
search, and the ability to port that Places data into your business profile account will be super
simple. It WILL come, and it will be for you.
In the meantime, set up your personal profile in there the moment you can, and then do your
best to start following some of the people using the heck out of the service (like me). We're
sharing lots of ideas on how this might eventually be great for your business. Fellow
OPENForum author John Jantsch is in there, to name just another reason why you should get
on that.
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3. What Google+ Social Network Means For Your Business
Written by batteryfast.com
Friday, 08 July 2011 06:57 -
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4. What Google+ Social Network Means For Your Business
Written by batteryfast.com
Friday, 08 July 2011 06:57 -
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