How will contextual technology influence the way we live and work in the future? The 3 videos used in this presentation can be found on our YouTube channel: http://buff.ly/1gTNCIn

1. Age of Context

2. Age of Context
How will contextual technology influence the way we live and
work in the future?

3. 5 Shaping Forces
1. Mobile
2. Social Media
3. Data
4. Sensors
5. Location Based Services

4. Mobile
Mobile is the aggregator of the other four forces. It’s where they all converge.
Your device is your key to all the power of the internet.

6. Social Media
1.5 billion people are on social media and share everything about their lives.
Businesses use it to humanize themselves and learn.

7. Data
The size of the Internet is expanding at an exponential rate – leading to the idea
of big data. Deep learning allows computers to get smarter through our data.

8. Sensors
Gartner predicts there will be nearly 26 billion devices on the Internet of Things
by 2020. That ‘grid’ of sensors will talk to each other and provide a lot of context.

10. Location Based Services
Our location is one of the most important parts of our context. E.g. apps will
know what at a given location and time (e.g. commute, check-in).

12. Leading Players
Google
Apple
Facebook
Netflix
Amazon

13. Singularity
The technological singularity, or simply the singularity, is a hypothetical moment in
time when artificial intelligence will have progressed to the point of a greater-thanhuman intelligence, radically changing civilization, and perhaps human nature.

14. Attention Deficit
How can you make your service contextual to provide better, more
targeted user experiences in an age of information overload?

15. Trigger
Spend time finding the right trigger for your notification. What is the
right moment to show a 3 - 6 second message to your user?

16. Big data is watching you!
The marvels of the contextual age are based on a tradeoff: the more the
technology knows about you, the more benefits you will receive.