This document summarizes the events and discussions at the South by Southwest Interactive (SXSWi) technology conference on March 27, 2012. Key topics included digital newsgathering, Google meetups, ambient apps, "creeper" apps, computers being accepted as human in the future, 3D printing, hashtags, real-time creativity, Pinterest, remixing video with a social twist, and gamification. Attendance at SXSWi was reported to be over 25,000 people, a 27% increase from the previous year.