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Nate Bolt -- How Design Research Impacts Our World
- 1. How Design Research Impacts Our World F R O M F O O D S T A M P S T O F A C E B O O K
- 2. thx
- 4. 46 Million Americans That’s 22 Million Households 15% of the country
- 6. Now what percentage of those 46 million were employed within a year of receiving food assistance?
- 7. > 80%
- 8. So these are working people. People with families. Teachers, etc. How do they apply?
- 9. 90 Minutes / 53 Days
- 11. What is Design Research? but first
- 12. Observing people use technology in order to design better technology
- 13. 60 YEARS AGO
- 15. Vs. 10 YEARS AGO
- 16. 1% Humans listening to humans 99% Data
- 17. • UX Research (Facebook, Google) • Experience Research (AirBnB) • Insights (Netflix) • User Research (Walmart) • Design Research (Been around forever) Terms That are Kinda The Same
- 19. What do you think about this interface? “ think ”
- 20. Analytics Data Science Quantitative Research Design Research UX Research Usability User Research 1:1 Observation Lean Research
- 22. Dropbox AirBnB Pinterest Uber Google Facebook Organization 9 13 12 7 250 100 Design Researchers / Unofficial Wild Guesses UX Researchers / Whatever They Are Called
- 24. Dropbox AirBnB Pinterest Uber Google Facebook Organization 11:1 9:1 4:1 10:1 4:1 3:1 Ratio of Designers to Researchers Unofficial Wild Guesses
- 25. Btw I’m Nate Bolt
- 26. Graduated UCSD in 1999
- 27. “ Social Impact of Digital Technology ”
- 34. Design Internship At Clear Ink
- 35. Design Internship At Clear Ink Oops, Bankrupt
- 37. PLEASE BUY THIS
- 38. ethn.io
- 40. tinef
- 41. Mad Men Season 5 Episode 12 Hiding Spoilers Chris Eberly Drink every time Roger does acid. 6min ago or 48m into the show Rick Ross They just fired Don but who cares I’m the boss everyone knows that. You follow Chris on Twitter Rick Ross is a suggested user 0 min 5 min 10 min 15 min 20 min 8min ago or 50m into the show 6 people you know talking about this 8min 13sec of 44min total running time 25 min 30 min 35 min 8m 13s 40 min
- 43. SF to Paris in Two Minutes
- 44. Back to those Food Stamps
- 45. Jacob Soloman Policy analyst and project manager
- 66. Just Stop
- 72. And 15 Follow-Up Interviews
- 73. Quant & Qual
- 78. 11 Minutes / 53 Days (?)
- 79. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 83. Plain, Spicy, Extra Chunky
- 84. "It used to be that the way to find out what people wanted to eat was to ask them."
- 85. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 86. 1988
- 87. Aegis Radar
- 90. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 91. #
- 95. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 97. Quantitative research lets us test our assumptions, and qualitative research lets us find out what we don't know. “ ”
- 98. We can never have too much understanding about our products.” “
- 101. 1) Data with a heart 2) Surprisingly Qualitative 3) Fast AF ux research
- 102. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 106. Research Interface
- 107. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 108. Paper
- 110. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 114. • Social Good • Life & Death • Cultural Shifts • Incrementally Better Technology Experiences Duh • Rampant Runaway Capitalism • Absolutely No Impact Nada Zilch • Ironically impossible to research • By Playing a Cruel Joke The Cheat Sheet How Design Research Impacts Our World
- 115. The Myth: Geniuses have genius ideas that turn into genius products.
- 116. The Truth: Great Ideas come from Other Great Ideas
- 117. More Truth: Imaginative research facilitates invention
- 118. Fin.
- 119. Grad School for HCI Stalk IxDA Events & Forums Keep an eye on UXPA Internships Build something epic How to get into Design Research
- 120. • Mental Models by Indi Young • Just Enough Research by Erika Hall • Cognition in The Wild by Ed Hutchins • Complete Beginner's Guide to Design Research • Observing the User Experience: A Practitioner's Guide to User Research • codeforamerica.org/apps/clean • codeforamerica.org/apps/promptly A Deeper Design Research Dive