Think Like a DJ…and Remix Your Chosen Field
Whether you’re a musician, a journalist, a filmmaker…all forms of media now have worldwide audiences thanks to digital technology. But what does this mean for you? How can you brand yourself and your work so that it goes beyond Georgia to the world at large? Derek Woodgate is a futurist: which means that he won’t tell you not how to keep up with changes in your field. Instead, he’ll tell you how you can reconceptualize how you think about your chosen media profession. And soon, you will be the change and the world will follow.
7. The Futurists’ Toolbox
Vision and signals
Disruption and wildcards
Juggling unknowns
Think the Unthinkable
Remixing concepts and context
The potential of of the remix:
Discovering alternate potential
8. The Remix Society
• Multiple identities
• New archetypes
• Real virtuality
• Nomadic, non-linear
• Reconfigurable lives
• Collaborative
• Upskilling
The extended self
9. “The 21st century self is so
fully immersed and defined by
the data that surrounds it, we
are entering an era of
multiplex consciousness.”
- DJ Spooky - Rhythm Science
10. Remixing creative imagination
Convergent disconnects
Amorphoscapes and random worlds
Collision - asymmetries
Biomimicry – bionomics
Parallel Realities
Body>Data>Space
Magical and Alchemical
Think like a DJ
11. Think like a DJ
Deconstruct
Mutate
Spin
Transform
Migrate
Displace
Simulate
Fuse
Translate
Recombine
33. Remixed professionals
• Neuroscientist meets film director
• Computer scientist meets set designer
• Digital artist meets environmentalist
• Sociologist meets digital ambient architect
• 3D artist meets fiction writer
• Robotist meets game designer
• Historian meets AR designer
• Synthetic character designer meets psychologist
34. The Future Media Landscape
2013 - 2020
Global Entertainment & Media
Revenues: $2.5 trillion by 2020
(1.6 trillion: 2012)
US Entertainment & Media
Revenues: 732 Billion
($498 Billion: 2012)
Source: PWC/TFL
800
600
400
200
0
2012 2014 2016
Column2
Series 1
2012 2020
US Entertainment
& Media
38. Employment criteria
• Global: willingness to relocate
• Innovation: 12-18 months head start
• Ability to collaborate with international teams
• Depth of skill, breadth of knowledge
• Transferable skills across platforms
• Innovative thinking in convergence terms
• Ability to understand prototyping and
accelerators