Hi, I'm a Planner with BBDO agency, Irish International. I was invited to talk about innovation in the ad industry at SXSW 2013 and while I was there I noted some themes that were occurring at the convention. Have a look, and let me know what you think @finianmurphy
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
ABOUT THIS REPORT
PSFK challenged its readership of over 1MM creative professionals to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.
PSFK received over 60 entries from around the world. This book contains a shortlist of those concepts, as chosen by The Climate Reality Project. By highlighting the strongest concepts, PSFK hopes to shine a light on ways that The Climate Reality Project and other likeminded businesses can solve some of the issues
they face.
Designing Guest Experiences to Take Advantage of Social Media (NOV 2010)Dave Cobb
David Cobb, Sr. Creative Director from Thinkwell Group, led a discussion at IAAPA Expo 2010 about the burgeoning use of social media tools in themed-entertainment environments. Guest panelists included Susan Bonds (42 Entertainment), Greg Maletic (Wishing Stars app), Jeff Voris (Disney Parks & Resorts Online) & Gabe Zichermannn (Gamification Co.).
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
A Day in the Life of Digital Convergence: The Evolution of TelevisionDanica Christidis
Web Media 207, RWC
Television has become an integral part of most consumer's everyday lives. However over the recent years, the ways in which we interact with television have drastically changed. These changes can be attributed to the rise of digitisation and convergence.
Images featured in this work are either or my own creation or can be reused under copyright law.
The purpose of this work is for educational uses.
A Day in the Life of Digital Convergence: The Evolution of Television by Danica Christidis is licensed under a Creative Commons Attribution 4.0 International License.
References
Eadie, M. (2005). The Digitisation Process: an introduction to some key themes. Retrieved from http://www.ahds.ac.uk/__print__/creating/information- papers/digitisation-process/index.htm.
Jenkins, H. (2006, June 19). Welcome To Convergence Culture. [Web log post]. Retrieved from http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html.
Jenkins, H. (2007, March 22). Transmedia Storytelling 101. [Web log post]. Retrieved fromhttp://henryjenkins.org/2007/03/transmedia_storytelling_101.html.
Leaver, T. (2008). Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance. Media International Australia, 126, 145-154. Retrieved from http://link.library.curtin.edu.au/p?cur_digitool_dc162834.
Leaver, T. (2010). FlashForward or FlashBack: Television Distribution in 2010. Flow TV, 11, 1. Retrieved from http://flowtv.org/?p=4668.
Mittel, J. (2006). Tivoing Childhood. Flow TV, 3, 1. Retrieved from http://flowtv.org/2006/02/tivoing-childhood/.
RobThomas. (2015, January 20). The 2nd #VERONICAMARS novel, #MrKissandTell is now available! I will be at Austin’s Book People 1/30 signing copies. [Tweet]. Retrieved from https://twitter.com/RobThomas/media.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
A thought piece presented by the Digital Lab and prepared by Sarah Jane Blackman and Pierre-Jean Choquelle of Proximity Paris dissecting the phenomenon of modern-day digital social expression and the Super...
Future Of Gaming report presents key trends emerging within the gaming space that brands, non-profits and communities can leverage to build engagement and motivate their target audience towards achieving a desired goal or outcome. It is designed to inspire anyone tasked with creating compelling user experiences, whether that be on a digital screen, in the real world or somewhere in between.
A Day in the Life of Digital Convergence: The Evolution of TelevisionDanica Christidis
Web Media 207, RWC
Television has become an integral part of most consumer's everyday lives. However over the recent years, the ways in which we interact with television have drastically changed. These changes can be attributed to the rise of digitisation and convergence.
Images featured in this work are either or my own creation or can be reused under copyright law.
The purpose of this work is for educational uses.
A Day in the Life of Digital Convergence: The Evolution of Television by Danica Christidis is licensed under a Creative Commons Attribution 4.0 International License.
References
Eadie, M. (2005). The Digitisation Process: an introduction to some key themes. Retrieved from http://www.ahds.ac.uk/__print__/creating/information- papers/digitisation-process/index.htm.
Jenkins, H. (2006, June 19). Welcome To Convergence Culture. [Web log post]. Retrieved from http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html.
Jenkins, H. (2007, March 22). Transmedia Storytelling 101. [Web log post]. Retrieved fromhttp://henryjenkins.org/2007/03/transmedia_storytelling_101.html.
Leaver, T. (2008). Watching Battlestar Galactica in Australia and the Tyranny of Digital Distance. Media International Australia, 126, 145-154. Retrieved from http://link.library.curtin.edu.au/p?cur_digitool_dc162834.
Leaver, T. (2010). FlashForward or FlashBack: Television Distribution in 2010. Flow TV, 11, 1. Retrieved from http://flowtv.org/?p=4668.
Mittel, J. (2006). Tivoing Childhood. Flow TV, 3, 1. Retrieved from http://flowtv.org/2006/02/tivoing-childhood/.
RobThomas. (2015, January 20). The 2nd #VERONICAMARS novel, #MrKissandTell is now available! I will be at Austin’s Book People 1/30 signing copies. [Tweet]. Retrieved from https://twitter.com/RobThomas/media.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
Highlights from WPP's Stream (Un)Conference 2015Young & Rubicam
The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more!
With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants.
Enjoy the highlights...and Stream On!
Slides from our team teaching presentation #howtosocialtv in #NewhouseSM4. How apps like Get Glue are changing the way we watch TV and what companies like Bravo are doing to capitalize on the trend.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
SXSW Report 2013
1. AUSTIN, TX
SXSW
INTERACTIVE | FILM | MUSIC
The
@finianmurphy
report
@finianmurphy @ SXSW
2. What is
SXSW ?
Established 1987, South by Southwest is a
convention for the music, film and interactive (tech &
advertising) industries.
Hosted by the residents of Austin, TX, SXSW
becomes home to 100,00 marketers, movie makers
and musicians who converge on the city for ten
days, every March, to discuss and shape the future.
@finianmurphy @ SXSW
3. Last year, 2012, what was the hype?
MOBILE SOCIAL NETWORKS APPS
Brands which were embracing Social design was king and every Apps for finding people, finding
mobile into their strategies, using product and campaign which places, adding tags, declaring
location and building on the didn’t have social networks at interests, sharing photos, making
second screen trend. their core was criticised. events, making coffee...
@finianmurphy @ SXSW
4. Last year, 2012, what was the hype?
} It was all about
the technology
@finianmurphy @ SXSW
5. 2013, we parked the technology
{
1 Behaviour
It was a return to
2 Physical Objects
the real world
3 Storytelling
@finianmurphy @ SXSW
6. 1 Behaviour
We have moved beyond the debates
about technology adoption,
about social networks
about mobile,
about old vs. new media
We have now returned to observing consumer behaviour,
digital just happens to be part of this.
@finianmurphy @ SXSW
7. Content for all platforms
“The railroad tracks
have been built –
now the question is,
“What’s worth
sharing on them?”
Jonah Peretti, founder & CEO of BuzzFeed (25 million monthly
unique users) describes how we should stop talking about the
technology and focus on the content we are creating. @finianmurphy @ SXSW
8. How Twitter is changing TV viewing
US drama
American Idol
SuperBowl
We’re chatting online
while watching live TV, but
who are we talking to
while binging on boxsets?
Breaking Bad
These charts show the level of social media conversations for
different types of TV. Finales and events can cause a dramatic spike,
while streaming/VOD peaks early and then tails off @finianmurphy @ SXSW
9. How Twitter is changing TV viewing
Agencies are currently not
set up to react to TV
viewers who are tweeting
along with shows
Oreos was cited as a brand with a simple tactic, tweeting out this
image during the SuperBowl in reaction to the lights going out during
the football game. It was amplified by over 30,000 RTS or likes. @finianmurphy @ SXSW
10. Foursquare has created the social map
Foursquare can now show
the behaviour of people in
cities - when and where they
travel, work, eat and relax
Many have written Foursquare off, but moving from a game where
people “check-in” to a search utility for finding the best places to go, it
now offers a “social” layer of maps, with over 3 billion points of interest @finianmurphy @ SXSW
11. Online marketplaces now provide viable options
AirBnB provides not just a
place to rest your head but
provides a unique experience
not available anywhere else
Online marketplaces with unique experiences (e.g. sharing a vintage
car via RealityRides; Etsy connecting directly with craftmaker) are
becoming serious competitors to mainstream brands. @finianmurphy @ SXSW
12. What does this mean for communications?
Every consumer is digital
It is not a young person’s game
Every idea has digital baked in
Ideas without digital will not succeed
We need to plan faster and be more agile
As creative content is devoured quickly
1 Behaviour
@finianmurphy @ SXSW
13. 2 Physical Objects
We have been obsessed with
the online world
the digital space
the mobile apps
the social networks
However people seek something tangible, a return to the
real world, physical things which can also be connected.
@finianmurphy @ SXSW
14. Bringing Google (AdWords) into the real world
Google is encouraging
“By bringing developers to build ideas for
technology closer – Glass, but at $1,500 will it
ever reach the masses?
we can get it out of
the way”
Timothy Jordan, Developer Advocate, Google
Google live-demoed their Glass product, a pair of glasses which
displays information in the foreground of your vision as you go about
your day - bringing digital information into the the real world. @finianmurphy @ SXSW
15. Wearable Technology: The Talking Shoe
While the shoe might be far
off, people are already
actively broadcasting their
every move, meal, movie...
Every move the user makes generates data that’s captured using an accelerometer, gyroscope and
pressure sensors. The data is translated into commentary that gets pushed to banners and social media,
creating new, interesting content in the digital world from something happening live in the physical one. @finianmurphy @ SXSW
16. The best interface is no interface
Leap Motion was the hottest technology launch at SXSW 2013, allowing
people to interact with computers with their hand gestures - it is one
step closer to removing interfaces we interact with. @finianmurphy @ SXSW
17. 3D printing digital creative
Allowing people to print
objects has created a
community of makers who
help in product development
3D printing allows the user to print physical objects from designs they
create or download. This allows prototypes to be quickly created.
GeoMagic Inc has produced a 3D printer for home and school use. @finianmurphy @ SXSW
18. Major online retail now experimenting with pop-ups
The retail world has realised
that the consumer wants to
experience both online and
offline buying opportunities.
Owned by Gap Inc. Piperlime.com has created a NYC pop-up shop in
order to see what clothes people buy in ‘the physical world’ where touch
is important, and what people are happy to buy online. @finianmurphy @ SXSW
19. To have and to hold
“This is not anti-tech,
we’re not turning off
electricity, There is a revival of older
but we all like to eat by traditions that are fading
with the transition to digital
candlelight”
Vinyl Never Die
in music, photography, art.
Physical artifacts can be keepsakes, identity markers and status
symbols. Physical objects also have a longevity that digital objects lack;
76% of a JWT 2013 survey said as much. @finianmurphy @ SXSW
20. What does this mean for communications?
Consumers seek great offline experiences
As well as smart technologies
An idea should live in a real and virtual place
Physical (outdoor, retail) and online (sites, mobile)
Ideas people will experience (everywhere)
These moments will be shared with others
2 Physical Objects
@finianmurphy @ SXSW
21. 3 Storytelling
Our focus has been on
big data
the social media strategy
the celebrity endorsement
the sponsored event
However there can be an emotional void in digital work,
and emotions in our creative is vital, storytelling is vital
@finianmurphy @ SXSW
22. Storytelling involves taking risks
“When you’re
making a story...
the things you Danny Boyle (Slumdog
think you shouldn’t do... Millionaire, Trainspotting and
the Olympics Opening
do them” Ceremony) on risk taking
David Carr (New York Times writer) described Boyle’s 2013 movie
Trance as the type of story that “when you hit the sidewalk, you don’t
want to be by yourself, you want to talk about it with someone else” @finianmurphy @ SXSW
23. Do you have a community? Use them
LEGO leans to their adult
fans to help them develop
new products and act as
advocates of the brand.
LEGO presented an impressive case study which has shown how their
crowdsource model for New Product Development has led to stories
being created around three new products in the past year. @finianmurphy @ SXSW
24. Big Data driving creativity!
Data is helping to inform
better decision making,
but must be balanced
with human instinct.
“We know what people watch on
Netflix and how big a likely
audience is for a given show
based on people’s viewing habits”
Jonathan Friedland, Netflix Communications Director
When Netflix analysed their bank of TV and film shows, the viewing data
told them people liked Kevin Spacey, political dramas and David Fincher,
which led them to commission a 13 part drama - House of Cards. @finianmurphy @ SXSW
25. Data without soul is meaningless
Data can inform us, but it
does not account for
emotions or empathy,
created by storytelling
“There is an emotional
void in the digital age”
Paul Woolmington: Naked Comms founder
The Good Night Light, brings is a physical object which is connected to the internet to allow you
know when your friends or family turn on and off their lamp indicating that they are in their homes
(storytelling). This brings an emotion and a behaviour right into a digital product. @finianmurphy @ SXSW
26. 2013, we parked the technology
{
1 Behaviour
“This year it was
all about the real 2 Physical Objects
world”
The Wall Street Journal
3 Storytelling
@finianmurphy @ SXSW
27. So what about 2014?
“One of the certainties of
being a futurist is that
everything is temporary”
BRUCE STERLING, SXSW CLOSING SPEECH 2013
@finianmurphy @ SXSW